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Adidas and The Well HQ collaborate to deliver free training on supporting women around menstruation
POSTED 18 Mar 2024 . BY Kath Hudson
Working with menstrual cycles can optimise training Credit: Shutterstock/Ground Picture
Adidas has teamed up with The Well HQ to talk about periods
A course on menstrual awareness in sport is now available through the Breaking Barriers Academy
It’s free of charge and takes less than three hours to complete
Professional female athletes have given their input
Adidas and its Breaking Barriers Academy has announced a partnership with female health experts, The Well HQ – led by Baz Moffatt – for the launch of a free training course to raise awareness about menstruation.

It’s Time to Talk. Period: Advancing Menstrual Awareness in Sports covers subjects such as menstrual cycle-tracking; misconceptions and biases and how to create safe and supportive environments for women to exercise and play sport. Available free of charge, the course takes an average of 2.5 hours to complete.

Moffatt, says: “It was a huge team effort to get this one over the line, but we're delighted with the results. Working with three professional athletes,Jazmin Sawyers, Sarah Zadrazil and Michelle Coleman – from athletics, swimming and soccer – took the project to a whole new level. The resources that Adidas was able to put behind the production, make it top-notch quality.”

Adidas says it’s time to normalise the conversation around menstruation and this course will help educate and raise awareness about menstruation, which contributes to breaking down barriers to participation.

The Well HQ is doing a great deal of work on women’s health and is currently collaborating with
The Gym Group to train staff in supporting women through their mid-life years.

Read more about the importance of addressing female hormonal health in our recent HCM feature here.

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With female menstrual cycles having such an impact on exercise outcomes, is it time for the industry to recognise this, get more comfortable with the conversation and develop more expertise to guide and support women? We ask the experts
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The ACE Summit looked at how health clubs can support women at all life stages
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Jobs    News   Products   Magazine
NEWS
Adidas and The Well HQ collaborate to deliver free training on supporting women around menstruation
POSTED 18 Mar 2024 . BY Kath Hudson
Working with menstrual cycles can optimise training Credit: Shutterstock/Ground Picture
Adidas has teamed up with The Well HQ to talk about periods
A course on menstrual awareness in sport is now available through the Breaking Barriers Academy
It’s free of charge and takes less than three hours to complete
Professional female athletes have given their input
Adidas and its Breaking Barriers Academy has announced a partnership with female health experts, The Well HQ – led by Baz Moffatt – for the launch of a free training course to raise awareness about menstruation.

It’s Time to Talk. Period: Advancing Menstrual Awareness in Sports covers subjects such as menstrual cycle-tracking; misconceptions and biases and how to create safe and supportive environments for women to exercise and play sport. Available free of charge, the course takes an average of 2.5 hours to complete.

Moffatt, says: “It was a huge team effort to get this one over the line, but we're delighted with the results. Working with three professional athletes,Jazmin Sawyers, Sarah Zadrazil and Michelle Coleman – from athletics, swimming and soccer – took the project to a whole new level. The resources that Adidas was able to put behind the production, make it top-notch quality.”

Adidas says it’s time to normalise the conversation around menstruation and this course will help educate and raise awareness about menstruation, which contributes to breaking down barriers to participation.

The Well HQ is doing a great deal of work on women’s health and is currently collaborating with
The Gym Group to train staff in supporting women through their mid-life years.

Read more about the importance of addressing female hormonal health in our recent HCM feature here.

RELATED STORIES
FEATURE: Talking point: Everyone's talking about menstruation


With female menstrual cycles having such an impact on exercise outcomes, is it time for the industry to recognise this, get more comfortable with the conversation and develop more expertise to guide and support women? We ask the experts
FEATURE: Report: Support system


The ACE Summit looked at how health clubs can support women at all life stages
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JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
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Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
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©Cybertrek 2024

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