Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Urban Gym Group empowers female members with dedicated lifting zones
POSTED 11 Mar 2024 . BY Kath Hudson
Go girls! UGG is launching women-only zones Credit: TrainMore- MartinSweers
Urban Gym Group to trial women’s zones
The areas will provide a private space for lifting
Female instructors will be on hand to support
The first zones will open before the summer
Urban Gym Group has announced plans to trial women’s zones in some of its clubs to see if it helps female members to experience better workouts.

In an International Women's Day exclusive, an Urban Gym Group spokesperson told HCM this initiative is in response to industry studies showing that women experience being watched in the gym and appreciate a place in which they can work out without a stare or comments.

“But it’s not only about creating a safe space for women, as we prioritise that in all our gyms,” she said. “It’s making sure the offering tailors the majority of our female members’ needs, such as enough room to do squats, deadlifts and bench presses, with the assistance of female instructors, who have a deep understanding of the power of strength training on our physique and mental health.”

The first zones will be opened before summer in several clubs in and outside Amsterdam. Surveys will be carried out to see whether the women's zones lead to better workouts. If so, it will be rolled out in other clubs with capacity.

HCM is tipping women-only clubs and zones as an upcoming trend. Total Fitness launched its dedicated women’s concept, The Women’s Gym last year and there is growing awareness of how women have different needs from men in the gym. The Gym Group is upskilling 100 instructors so they're equipped to work with women by having a deeper understanding of how training needs to be customised for female anatomy and physiology.

With 40 clubs and studios in major cities across the Netherlands, Urban Gym Groups’ biggest brand is Trainmore. It also owns Clubsportive, a high-end fitness club; Renessence a wellbeing centre that combines science and spirituality to enable self-optimisation. BTY CLB offers follow-the-trainer workouts in club-style atmosphere with light show and catwalk.

Urban Gym Group also runs a number of TRIB3 studios which operate on a three-zone training system: treadmills, resistance and intensity, combined with live heart rate tracking.

With Neil Randall at the helm as CEO, the priorities for the company this year are continued growth through acquisition and building new clubs; optimising vitality and wellbeing offerings and talent development.

The company closed its High Studios locations in May 2023 to focus investment into Trainmore.



RELATED STORIES
  Women’s health and sporting performance will be focus of new Centre of Excellence


Manchester Metropolitan University and the UK Sports Institute have joined forces to launch the Centre of Excellence for Women in Sport: a global hub for female health.
  Gold’s Gym adds Escape Room to tap the TikTok ‘Shy Girl’ workout trend


Gold's Gym Thousand Oaks, in Southern California, has announced the completion of its remodel and expansion.
MORE NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
Peloton has secured a critical US$1bn five-year loan to shore up its finances.
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM Summit this October. Dean Kowarski will talk about the intersection of fitness and nutrition.
+ More news   
LATEST JOBS
Fitness Instructor
University of Brighton
Salary: £23,144 to £25,138pa
Job location: Brighton, East Sussex , United Kingdom
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Bristol
+ More jobs  

FEATURED SUPPLIERS

Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive. [more...]

Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors. [more...]
+ More featured suppliers  
COMPANY PROFILES
Perfect Gym Solutions S.A.

Perfect Gym is a global software provider specialising in fitness and recreation facility management [more...]
ukactive

ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringi [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Urban Gym Group empowers female members with dedicated lifting zones
POSTED 11 Mar 2024 . BY Kath Hudson
Go girls! UGG is launching women-only zones Credit: TrainMore- MartinSweers
Urban Gym Group to trial women’s zones
The areas will provide a private space for lifting
Female instructors will be on hand to support
The first zones will open before the summer
Urban Gym Group has announced plans to trial women’s zones in some of its clubs to see if it helps female members to experience better workouts.

In an International Women's Day exclusive, an Urban Gym Group spokesperson told HCM this initiative is in response to industry studies showing that women experience being watched in the gym and appreciate a place in which they can work out without a stare or comments.

“But it’s not only about creating a safe space for women, as we prioritise that in all our gyms,” she said. “It’s making sure the offering tailors the majority of our female members’ needs, such as enough room to do squats, deadlifts and bench presses, with the assistance of female instructors, who have a deep understanding of the power of strength training on our physique and mental health.”

The first zones will be opened before summer in several clubs in and outside Amsterdam. Surveys will be carried out to see whether the women's zones lead to better workouts. If so, it will be rolled out in other clubs with capacity.

HCM is tipping women-only clubs and zones as an upcoming trend. Total Fitness launched its dedicated women’s concept, The Women’s Gym last year and there is growing awareness of how women have different needs from men in the gym. The Gym Group is upskilling 100 instructors so they're equipped to work with women by having a deeper understanding of how training needs to be customised for female anatomy and physiology.

With 40 clubs and studios in major cities across the Netherlands, Urban Gym Groups’ biggest brand is Trainmore. It also owns Clubsportive, a high-end fitness club; Renessence a wellbeing centre that combines science and spirituality to enable self-optimisation. BTY CLB offers follow-the-trainer workouts in club-style atmosphere with light show and catwalk.

Urban Gym Group also runs a number of TRIB3 studios which operate on a three-zone training system: treadmills, resistance and intensity, combined with live heart rate tracking.

With Neil Randall at the helm as CEO, the priorities for the company this year are continued growth through acquisition and building new clubs; optimising vitality and wellbeing offerings and talent development.

The company closed its High Studios locations in May 2023 to focus investment into Trainmore.



RELATED STORIES
Women’s health and sporting performance will be focus of new Centre of Excellence


Manchester Metropolitan University and the UK Sports Institute have joined forces to launch the Centre of Excellence for Women in Sport: a global hub for female health.
Gold’s Gym adds Escape Room to tap the TikTok ‘Shy Girl’ workout trend


Gold's Gym Thousand Oaks, in Southern California, has announced the completion of its remodel and expansion.
MORE NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
Peloton has secured a critical US$1bn five-year loan to shore up its finances.
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM Summit this October. Dean Kowarski will talk about the intersection of fitness and nutrition.
Empowered Brands takes on Fit+ master franchise for UK and Ireland
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the master franchisor in the UK and Ireland.
PureGym hits the two million member milestone and targets 200 more locations in Europe in next four years
Speaking in the HCM Handbook 2024-2025, which will be out next month, PureGym managing director, Rebecca Passmore, says the company is on track to deliver on its global expansion plans.
+ More news   
 
FEATURED SUPPLIERS

Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive. [more...]

Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors. [more...]
+ More featured suppliers  
COMPANY PROFILES
Perfect Gym Solutions S.A.

Perfect Gym is a global software provider specialising in fitness and recreation facility management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS