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NEWS
Self Esteem Brands reports results, does deal with Apple Fitness and reveals plans to crank up international expansion
POSTED 28 Feb 2024 . BY Kath Hudson
Anytime Fitness is pushing coaching and PT Credit: Anytime Fitness
Self Esteem Brands year-end revenues increase by 12.3 per cent
500 new franchise units opened in 2023
This year will see SUMHIIT expand in Australia and Singapore. International expansion of The Bar Method will be announced this quarter
A partnership with Apple has seen the entire Apple Fitness+ catalogue of workouts being made available on the Anytime Fitness app
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year revenues up by 12.3 per cent and the launch of 500 new franchise units globally.

US-based companies do not routinely reveal their profitability, as happens in Europe and the UK.

International expansion saw 284 club launches outside of the US, with new Anytime Fitness master franchisees secured in France and Austria, while franchise locations in Canada were consolidated under a new master franchisee.

SEB also introduced SUMHIIT Fitness, the international expansion of the Basecamp Fitness brand. Starting off in the US, the first international locations will be unveiled in Australia and Singapore in the coming months.

“We're encouraged by the 2023 growth across our portfolio of brands and system and see strong gains to be made both in the US and in new countries and regions worldwide,” said president, Dave Mortensen.

Anytime Fitness showed a 6.7 per cent increase in year-on-year coaching and personal training services. Memberships in the US and Canada now come with a supportive network of coaches who design personalised plans focused on training, nutrition and recovery, managed via the new Anytime Fitness App.

Thanks to a new collaboration, the entire catalogue of Apple Fitness+ workouts are also available on the app.

Waxing the City – which offers body, facial and eyebrow waxing – saw franchise sales grow by 300 per cent on 2022 levels.

The Bar Method grew to 1.6 million class attendees in 2023, which is 14 per cent higher than 2022. A Bar Strength class format was successfully introduced in the latter half of the year.

The international franchise expansion will be announced in the first quarter of this year.

Speaking in HCM issue 7 2023, Mortensen revealed the company has a target of 10,000 units globally in the next five years. “We’ve set a goal to impact 100 milion people around the world; I’d estimate that we’ve impacted around 20 million so far,” he said.

Headquartered in Minnesota, SEB has almost 5,500 sites across seven continents. Its franchise brands are Anytime Fitness, Basecamp Fitness, SUMHIIT Fitness, The Bar Method, Waxing the City and it affiliates Stronger U Nutrition, Healthy Contributions and Provision Security.

RELATED STORIES
  Chuck Runyon refutes rumours Anytime Fitness is for sale


Chuck Runyon, CEO of Self Esteem Brands (SEB), has told HCM that rumours the company is considering selling its Anytime Fitness brand are “categorically untrue”.
  Jason Worthy stands down as CEO of Anytime Fitness UK


Industry veteran Jason Worthy, who was appointed CEO of Anytime Fitness UK eight months ago, has stepped down from the role effective immediately, citing 'personal circumstances beyond his control'.
  Anytime Fitness says its accelerating growth across Europe – enters the French market


Self Esteem Brands (SEB) is taking its Anytime Fitness brand to France, following the signing of a master franchisee deal.
  Anytime Fitness owner, Self Esteem Brands, launches SUMHIIT Fitness franchise as it sets a course for 10k locations by 2030


Self Esteem Brands (SEB) has confirmed the launch of its new brand, SUMHIIT Fitness (pronounced 'Summit Fitness'), at it sets a course to reach 10,000 fitness, health and wellness clubs and studios worldwide by 2030.
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NEWS
Self Esteem Brands reports results, does deal with Apple Fitness and reveals plans to crank up international expansion
POSTED 28 Feb 2024 . BY Kath Hudson
Anytime Fitness is pushing coaching and PT Credit: Anytime Fitness
Self Esteem Brands year-end revenues increase by 12.3 per cent
500 new franchise units opened in 2023
This year will see SUMHIIT expand in Australia and Singapore. International expansion of The Bar Method will be announced this quarter
A partnership with Apple has seen the entire Apple Fitness+ catalogue of workouts being made available on the Anytime Fitness app
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year revenues up by 12.3 per cent and the launch of 500 new franchise units globally.

US-based companies do not routinely reveal their profitability, as happens in Europe and the UK.

International expansion saw 284 club launches outside of the US, with new Anytime Fitness master franchisees secured in France and Austria, while franchise locations in Canada were consolidated under a new master franchisee.

SEB also introduced SUMHIIT Fitness, the international expansion of the Basecamp Fitness brand. Starting off in the US, the first international locations will be unveiled in Australia and Singapore in the coming months.

“We're encouraged by the 2023 growth across our portfolio of brands and system and see strong gains to be made both in the US and in new countries and regions worldwide,” said president, Dave Mortensen.

Anytime Fitness showed a 6.7 per cent increase in year-on-year coaching and personal training services. Memberships in the US and Canada now come with a supportive network of coaches who design personalised plans focused on training, nutrition and recovery, managed via the new Anytime Fitness App.

Thanks to a new collaboration, the entire catalogue of Apple Fitness+ workouts are also available on the app.

Waxing the City – which offers body, facial and eyebrow waxing – saw franchise sales grow by 300 per cent on 2022 levels.

The Bar Method grew to 1.6 million class attendees in 2023, which is 14 per cent higher than 2022. A Bar Strength class format was successfully introduced in the latter half of the year.

The international franchise expansion will be announced in the first quarter of this year.

Speaking in HCM issue 7 2023, Mortensen revealed the company has a target of 10,000 units globally in the next five years. “We’ve set a goal to impact 100 milion people around the world; I’d estimate that we’ve impacted around 20 million so far,” he said.

Headquartered in Minnesota, SEB has almost 5,500 sites across seven continents. Its franchise brands are Anytime Fitness, Basecamp Fitness, SUMHIIT Fitness, The Bar Method, Waxing the City and it affiliates Stronger U Nutrition, Healthy Contributions and Provision Security.

RELATED STORIES
Chuck Runyon refutes rumours Anytime Fitness is for sale


Chuck Runyon, CEO of Self Esteem Brands (SEB), has told HCM that rumours the company is considering selling its Anytime Fitness brand are “categorically untrue”.
Jason Worthy stands down as CEO of Anytime Fitness UK


Industry veteran Jason Worthy, who was appointed CEO of Anytime Fitness UK eight months ago, has stepped down from the role effective immediately, citing 'personal circumstances beyond his control'.
Anytime Fitness says its accelerating growth across Europe – enters the French market


Self Esteem Brands (SEB) is taking its Anytime Fitness brand to France, following the signing of a master franchisee deal.
Anytime Fitness owner, Self Esteem Brands, launches SUMHIIT Fitness franchise as it sets a course for 10k locations by 2030


Self Esteem Brands (SEB) has confirmed the launch of its new brand, SUMHIIT Fitness (pronounced 'Summit Fitness'), at it sets a course to reach 10,000 fitness, health and wellness clubs and studios worldwide by 2030.
MORE NEWS
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Planet Fitness trans locker room debacle confirms the need for industry guidelines
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a trans person having been photographed using the women’s locker room at an Alaskan gym.
Top operators gather from across Europe for EHFF
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed by FIBO from 11-14 April, which will feature almost 1,000 exhibitors.
Jason Worthy joins Myzone as group CEO to drive international growth
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of growth', with current group CEO, David Stalker, stepping back to take up an advisory role.
Global summit will bring together industry leaders in health, fitness and wellness
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Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US. [more...]

Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs. [more...]
+ More featured suppliers  
COMPANY PROFILES
Mindbody

Mindbody is the leading business management software for the fitness and wellness industries. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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+ More directory  
DIARY

 

21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia
22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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PRINT SUBSCRIPTIONS
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