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NEWS
Les Mills refreshes its top team and gears up for new workout launches
POSTED 21 Feb 2024 . BY Kath Hudson
Les Mills group MD, Phillip Mills, is driving innovation for health club operators Credit: Les Mills
Les Mills founder, Phillip Mills, has announced the appointment of a new senior leadership team. Mills stepped back in to run the business recently, following the departure of CEO Clive Ormerod
CEO of global markets, Keith Burnet, also recently left Les Mills to launch his own business venture in the executive transformation sector
The company is gearing up for new class launches in 2024, following trials at its Living Lab in New Zealand
Also launching will be the Accelerate Club Success strategy, which has been designed to support the in-club experience
Les Mills has been through a senior management refresh following the recent departure of CEO Clive Ormerod and Keith Burnet, who was CEO of global markets.

Founder, Phillip Mills, has stepped back into the overall leadership role as group managing director and is now working closely with James Graham, the new CEO of global markets.

The senior leadership team has been bolstered by the inclusion of local-market leaders, Martin Franklin, CEO UK and Western Europe; Lena Holmberg, CEO Nordic and Eastern Europe, and Sean Turner, CEO US.

Jens Schulze has also been promoted to country manager in Germany in recognition of his sustained high performance over the last few years.

The first mission for the senior leadership team is delivering the company’s ‘Accelerate Club Success’ strategy, which has been designed to support health club operators in elevating the in-club experience through new programming and innovation.

“We have a clear plan to double down on live fitness experiences to accelerate the next phase of industry growth,” Mills told HCM. “Clubs have had to cut costs and increase prices to get back to profitability. Members have noticed, so to drive significant member growth we need to elevate the in-club experience.”

To this end, the company has developed a new range of workouts which Mills says have tested “off the charts” in the Les Mills Living Lab – the company’s portfolio of health clubs in New Zealand, which it uses as a test-bed for new concepts.

Two new programmes, called Functional Strength and Les Mills Dance have just been launched, while Shapes – a sculpt class based on strength, Pilates and power yoga – and recent addition to the portfolio, Strength Development, are already rolling out and enjoying strong take up, says Mills.

Three or four more new programmes will be launching this year, including a global reveal of two new club-in-club programmes – Ceremony and Conquer.

Ormerod stepped down at the end of last year to take time out to spend with his young family, while Burnet recently moved on to launch his own business, The Alchemist and Adventurer, offering personal and team transformation programmes.

Mills paid tribute to both, saying: “We’re hugely indebted to both Clive and Keith for their immense contributions to the business. They’ll always be part of the Les Mills family.”
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Jobs    News   Products   Magazine
NEWS
Les Mills refreshes its top team and gears up for new workout launches
POSTED 21 Feb 2024 . BY Kath Hudson
Les Mills group MD, Phillip Mills, is driving innovation for health club operators Credit: Les Mills
Les Mills founder, Phillip Mills, has announced the appointment of a new senior leadership team. Mills stepped back in to run the business recently, following the departure of CEO Clive Ormerod
CEO of global markets, Keith Burnet, also recently left Les Mills to launch his own business venture in the executive transformation sector
The company is gearing up for new class launches in 2024, following trials at its Living Lab in New Zealand
Also launching will be the Accelerate Club Success strategy, which has been designed to support the in-club experience
Les Mills has been through a senior management refresh following the recent departure of CEO Clive Ormerod and Keith Burnet, who was CEO of global markets.

Founder, Phillip Mills, has stepped back into the overall leadership role as group managing director and is now working closely with James Graham, the new CEO of global markets.

The senior leadership team has been bolstered by the inclusion of local-market leaders, Martin Franklin, CEO UK and Western Europe; Lena Holmberg, CEO Nordic and Eastern Europe, and Sean Turner, CEO US.

Jens Schulze has also been promoted to country manager in Germany in recognition of his sustained high performance over the last few years.

The first mission for the senior leadership team is delivering the company’s ‘Accelerate Club Success’ strategy, which has been designed to support health club operators in elevating the in-club experience through new programming and innovation.

“We have a clear plan to double down on live fitness experiences to accelerate the next phase of industry growth,” Mills told HCM. “Clubs have had to cut costs and increase prices to get back to profitability. Members have noticed, so to drive significant member growth we need to elevate the in-club experience.”

To this end, the company has developed a new range of workouts which Mills says have tested “off the charts” in the Les Mills Living Lab – the company’s portfolio of health clubs in New Zealand, which it uses as a test-bed for new concepts.

Two new programmes, called Functional Strength and Les Mills Dance have just been launched, while Shapes – a sculpt class based on strength, Pilates and power yoga – and recent addition to the portfolio, Strength Development, are already rolling out and enjoying strong take up, says Mills.

Three or four more new programmes will be launching this year, including a global reveal of two new club-in-club programmes – Ceremony and Conquer.

Ormerod stepped down at the end of last year to take time out to spend with his young family, while Burnet recently moved on to launch his own business, The Alchemist and Adventurer, offering personal and team transformation programmes.

Mills paid tribute to both, saying: “We’re hugely indebted to both Clive and Keith for their immense contributions to the business. They’ll always be part of the Les Mills family.”
RELATED STORIES
Nike takes on Les Mills and Adidas with the launch of Nike Well Festival


Nike, is launching a one-day fitness, wellness and mindfulness festival in London next month, before taking the event around the world.
Nike takes on Les Mills and Adidas with the launch of Nike Well Festival


Nike, is launching a one-day fitness, wellness and mindfulness festival in London next month, before taking the event around the world.
Les Mills releases XR Dance for Meta Quest 3


Les Mills has released Les Mills XR Dance for the Meta Quest 3 headset. The release is the company's second collaboration with XR (extended reality) gaming specialist Odder’s, following on from Les Mills XR Bodycombat which won Meta Quest’s Best App award in 2022.
Les Mills launches new flagship health club in Dunedin


Global workout specialist, Les Mills, which owns and operates health clubs in its home country of New Zealand – has relocated its Dunedin club to Meridian Mall and reimagined the offering to become a showcase of its Live Forward concept: being mindful of the present, while making choices which benefit your future self.
MORE NEWS
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Planet Fitness trans locker room debacle confirms the need for industry guidelines
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a trans person having been photographed using the women’s locker room at an Alaskan gym.
Top operators gather from across Europe for EHFF
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed by FIBO from 11-14 April, which will feature almost 1,000 exhibitors.
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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