Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Tate Modern and Frame collaborate on a mind/body experience
POSTED 26 Jan 2024 . BY Kath Hudson
The Tate Modern: an iconic spot for yoga Credit: Tate Modern/© Dan Weill
London studio, Frame, has teamed up with the Tate Modern
Frame is providing an hour of yin yoga with sound healing
Tate Modern will run a mindful gallery tour
The experience is open to both members and non-members
London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery.

Two sessions will take place on 28 January, in the Tate Modern’s East Room: an inspiring place to practise and deeply relax. Floor to ceiling windows drench the space in natural light and offer spectacular views of St Paul’s Cathedral and the River Thames.

The hour-long yoga class, from Frame, will be an uplifting combination of yin yoga and sound healing with Himalayan bowls, chimes and bells. This will be followed by a guided tour of the gallery, with a focus on mindfulness and slow looking. The two-hour experience will cost £40 for members and £45 for non-members.

Frame has five studios in central London, it offers membership, drop-in classes and an online membership.

Like many London pay-as-you-go studios Frame had a difficult time during the pandemic. Classes on offer include yoga, conditioning, dance, Pilates, HIIT and exercise for pregnant women. The clubs also run frequent special events such as sound baths and cacao ceremonies.

One of the UK’s most prestigious galleries, Tate Modern is part of a family of four galleries, along with Tate Britain in Westminster, Tate Liverpool and Tate St Ives.

Collaborations with visitor attractions can bring in new audiences for both parties and help foster a sense of community and added interest for members. Cornwall-based yoga studio, Oceanflow Yoga, holds regular, well-attended silent disco yoga sessions at the environmental attraction, the Eden Project.

This allows Oceanflow to run a longer session, charge a higher price, give existing members a different experience and offers a large space to bring in more people who can’t access the studio on a regular basis.
RELATED STORIES
  FEATURE: Insight: Finding stability


The London Boutique Studio Report 2023 from Leisure DB examines how the sector has emerged from the pandemic, as David Minton reports
MORE NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
Peloton has secured a critical US$1bn five-year loan to shore up its finances.
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM Summit this October. Dean Kowarski will talk about the intersection of fitness and nutrition.
+ More news   
LATEST JOBS
Fitness Instructor
University of Brighton
Salary: £23,144 to £25,138pa
Job location: Brighton, East Sussex , United Kingdom
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Bristol
+ More jobs  

FEATURED SUPPLIERS

Empower your team, transform your service – elevate with coaching workshops
In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members. [more...]

Introducing the Schwinn Z Bike: where innovation meets performance
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence. [more...]
+ More featured suppliers  
COMPANY PROFILES
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
Mindbody

Mindbody is the leading business management software for the fitness and wellness industries. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Tate Modern and Frame collaborate on a mind/body experience
POSTED 26 Jan 2024 . BY Kath Hudson
The Tate Modern: an iconic spot for yoga Credit: Tate Modern/© Dan Weill
London studio, Frame, has teamed up with the Tate Modern
Frame is providing an hour of yin yoga with sound healing
Tate Modern will run a mindful gallery tour
The experience is open to both members and non-members
London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery.

Two sessions will take place on 28 January, in the Tate Modern’s East Room: an inspiring place to practise and deeply relax. Floor to ceiling windows drench the space in natural light and offer spectacular views of St Paul’s Cathedral and the River Thames.

The hour-long yoga class, from Frame, will be an uplifting combination of yin yoga and sound healing with Himalayan bowls, chimes and bells. This will be followed by a guided tour of the gallery, with a focus on mindfulness and slow looking. The two-hour experience will cost £40 for members and £45 for non-members.

Frame has five studios in central London, it offers membership, drop-in classes and an online membership.

Like many London pay-as-you-go studios Frame had a difficult time during the pandemic. Classes on offer include yoga, conditioning, dance, Pilates, HIIT and exercise for pregnant women. The clubs also run frequent special events such as sound baths and cacao ceremonies.

One of the UK’s most prestigious galleries, Tate Modern is part of a family of four galleries, along with Tate Britain in Westminster, Tate Liverpool and Tate St Ives.

Collaborations with visitor attractions can bring in new audiences for both parties and help foster a sense of community and added interest for members. Cornwall-based yoga studio, Oceanflow Yoga, holds regular, well-attended silent disco yoga sessions at the environmental attraction, the Eden Project.

This allows Oceanflow to run a longer session, charge a higher price, give existing members a different experience and offers a large space to bring in more people who can’t access the studio on a regular basis.
RELATED STORIES
FEATURE: Insight: Finding stability


The London Boutique Studio Report 2023 from Leisure DB examines how the sector has emerged from the pandemic, as David Minton reports
MORE NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
Peloton has secured a critical US$1bn five-year loan to shore up its finances.
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM Summit this October. Dean Kowarski will talk about the intersection of fitness and nutrition.
Empowered Brands takes on Fit+ master franchise for UK and Ireland
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the master franchisor in the UK and Ireland.
PureGym hits the two million member milestone and targets 200 more locations in Europe in next four years
Speaking in the HCM Handbook 2024-2025, which will be out next month, PureGym managing director, Rebecca Passmore, says the company is on track to deliver on its global expansion plans.
+ More news   
 
FEATURED SUPPLIERS

Empower your team, transform your service – elevate with coaching workshops
In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members. [more...]

Introducing the Schwinn Z Bike: where innovation meets performance
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence. [more...]
+ More featured suppliers  
COMPANY PROFILES
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS