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NEWS
Chuck Runyon refutes rumours Anytime Fitness is for sale
POSTED 19 Jan 2024 . BY Liz Terry
Rumours are untrue and unfounded, Runyon told HCM Credit: Self Esteem Brands
Chuck Runyon, CEO of Self Esteem Brands, says rumours the company is considering selling its Anytime Fitness brand are “categorically untrue”.
Anytime Fitness is currently pushing into France and Austria, while also eyeing Scandinavia
The company aims to support every three Anytime Fitness locations with one of its studio brands, to create a cluster
Chuck Runyon, CEO of Self Esteem Brands (SEB), has told HCM that rumours the company is considering selling its Anytime Fitness brand are “categorically untrue”.

”It’s not happening,” he said. “We’re aware there’s turmoil in some parts of the fitness franchise market, but we have confidence in our model.”

Speaking to HCM recently, Dave Mortensen – who co-founded Anytime Fitness and Self Esteem Brands with Runyon – said the company is aiming to reach 10,000 locations in the next five years, with Anytime Fitness the key to this growth, as its largest brand.

The company recently launched Anytime Fitness in France and Austria while also eyeing Scandinavia.

The SEB model involves rolling out Anytime Fitness as the mothership and then supplementing this with its other studio brands – Basecamp Fitness, The Bar Method – and beauty brand, Waxing The City. Basecamp is called SUMHIIT in other parts of the world for licensing reasons.

“We generally work on a 3-1-1 model, by which I mean for every three Anytime Fitness clubs we put in a market, we’d aim to put in one of each of our studio brands," said Mortensen. The studio brands need a slightly higher population density to support their model.

"In some markets, especially smaller countries, we’ll go into an area development agreement rather than a master franchise relationship.
.
“When it comes to global expansion, we adopt a ‘glocal’ approach, implementing an 80/20 rule: 80 per cent of what we do with our brands, we bring to each country to maintain consistency; 20 per cent is localised in partnership with our master franchisor. It’s the master franchisor who makes us go from good to great.”

Read the full interview here.

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NEWS
Chuck Runyon refutes rumours Anytime Fitness is for sale
POSTED 19 Jan 2024 . BY Liz Terry
Rumours are untrue and unfounded, Runyon told HCM Credit: Self Esteem Brands
Chuck Runyon, CEO of Self Esteem Brands, says rumours the company is considering selling its Anytime Fitness brand are “categorically untrue”.
Anytime Fitness is currently pushing into France and Austria, while also eyeing Scandinavia
The company aims to support every three Anytime Fitness locations with one of its studio brands, to create a cluster
Chuck Runyon, CEO of Self Esteem Brands (SEB), has told HCM that rumours the company is considering selling its Anytime Fitness brand are “categorically untrue”.

”It’s not happening,” he said. “We’re aware there’s turmoil in some parts of the fitness franchise market, but we have confidence in our model.”

Speaking to HCM recently, Dave Mortensen – who co-founded Anytime Fitness and Self Esteem Brands with Runyon – said the company is aiming to reach 10,000 locations in the next five years, with Anytime Fitness the key to this growth, as its largest brand.

The company recently launched Anytime Fitness in France and Austria while also eyeing Scandinavia.

The SEB model involves rolling out Anytime Fitness as the mothership and then supplementing this with its other studio brands – Basecamp Fitness, The Bar Method – and beauty brand, Waxing The City. Basecamp is called SUMHIIT in other parts of the world for licensing reasons.

“We generally work on a 3-1-1 model, by which I mean for every three Anytime Fitness clubs we put in a market, we’d aim to put in one of each of our studio brands," said Mortensen. The studio brands need a slightly higher population density to support their model.

"In some markets, especially smaller countries, we’ll go into an area development agreement rather than a master franchise relationship.
.
“When it comes to global expansion, we adopt a ‘glocal’ approach, implementing an 80/20 rule: 80 per cent of what we do with our brands, we bring to each country to maintain consistency; 20 per cent is localised in partnership with our master franchisor. It’s the master franchisor who makes us go from good to great.”

Read the full interview here.

RELATED STORIES
FEATURE: Interview: Dave Mortensen


The president and co-founder of Self Esteem Brands tells Kate Cracknell the company is aiming to get to 10,000 locations in the next five years
Xponential Fitness enters France with signing of master franchise deal for Club Pilates


Xponential Fitness has signed a master franchise agreement in France for its Club Pilates brand.
Anytime Fitness says its accelerating growth across Europe – enters the French market


Self Esteem Brands (SEB) is taking its Anytime Fitness brand to France, following the signing of a master franchisee deal.
Anytime Fitness owner, Self Esteem Brands, launches SUMHIIT Fitness franchise as it sets a course for 10k locations by 2030


Self Esteem Brands (SEB) has confirmed the launch of its new brand, SUMHIIT Fitness (pronounced 'Summit Fitness'), at it sets a course to reach 10,000 fitness, health and wellness clubs and studios worldwide by 2030.
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JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
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Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
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For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


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