Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Gold's Gym, McFit strike a strategic deal with Paramount+
POSTED 18 Jan 2024 . BY Kath Hudson
Members of RSG Group operations, such as McFit and Gold's Gym, can get a Paramount+ subscription to use when exercising inside and outside the gym Credit: Shutterstock/Diego Thomazini
Global media outfit Paramount+ has partnered with RSG Group, owner of McFit and Gold's Gym
The promotion means McFit members get 12 months of Paramount+ content for free
RSG says the deal offers entertainment in the gym and during recovery
Paramount+ says it's seeking innovative ways to connect with new audiences
A deal between one of the world’s biggest gym groups and a streaming giant involves members of RSG Group’s gyms being offered a Paramount+ subscription.

Customers signing up for a membership at one of RSG Group’s brands, including McFit, Gold’s Gym and John Reed, are getting access to Paramount+ for 12 months, giving them access to entertaining content online. The two companies are also collaborating on marketing activities to promote the offer which is available in Germany and Austria.

Director of brand and communications at McFit, Pierre Geisensetter, says this means members get value both while working out and while recovering. “We focus on our members having fun while training and by partnering with Paramount+, we now enable them to stream blockbusters, original series and reality shows during a cardio session, as well as at home.”

Speaking for Paramount+, Sabine Anger, says the company is seeking new and innovative ways to connect with audiences. “With this partnership we really went outside the box to find a perfect fit for our broad, premium entertainment offering.”

In other news, RSG exited the Spanish market before Christmas, with the sale of its 47 Spanish estate – 42 McFit and five Holmes Place clubs – to Basic-Fit for €50m.

Among its plans for the coming year is an overhaul of the McFit brand. Joint CEOs Hagen Wingertszahn and Dr Jobst Müller-Trimbusch told HCM the cult brand will be modernised in a careful but future-orientated way, which will continue to fulfil the needs of its various target groups, including Gen Z.
McFit is being refreshed this year Credit: RSG Group
RELATED STORIES
  FEATURE: Everyone's talking about: Vintage brands


The industry is reinventing ‘love brands’ to unlock new growth opportunities, as Kath Hudson discovered
  Death of Rainer Schaller confirmed


Authorities in Costa Rica have confirmed the death of RSG Group founder, Rainer Schaller and his son Aaron following a private plane crash on 21 October.
MORE NEWS
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Planet Fitness trans locker room debacle confirms the need for industry guidelines
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a trans person having been photographed using the women’s locker room at an Alaskan gym.
Top operators gather from across Europe for EHFF
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed by FIBO from 11-14 April, which will feature almost 1,000 exhibitors.
Jason Worthy joins Myzone as group CEO to drive international growth
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of growth', with current group CEO, David Stalker, stepping back to take up an advisory role.
+ More news   

FEATURED SUPPLIERS

Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]

Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs. [more...]
+ More featured suppliers  
COMPANY PROFILES
IndigoFitness

We Create Training Spaces! We've been designing and delivering high quality training spaces for alm [more...]
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

14-15 Apr 2024

Natural & Organic Products Europe

ExCel, London, United Kingdom
21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Gold's Gym, McFit strike a strategic deal with Paramount+
POSTED 18 Jan 2024 . BY Kath Hudson
Members of RSG Group operations, such as McFit and Gold's Gym, can get a Paramount+ subscription to use when exercising inside and outside the gym Credit: Shutterstock/Diego Thomazini
Global media outfit Paramount+ has partnered with RSG Group, owner of McFit and Gold's Gym
The promotion means McFit members get 12 months of Paramount+ content for free
RSG says the deal offers entertainment in the gym and during recovery
Paramount+ says it's seeking innovative ways to connect with new audiences
A deal between one of the world’s biggest gym groups and a streaming giant involves members of RSG Group’s gyms being offered a Paramount+ subscription.

Customers signing up for a membership at one of RSG Group’s brands, including McFit, Gold’s Gym and John Reed, are getting access to Paramount+ for 12 months, giving them access to entertaining content online. The two companies are also collaborating on marketing activities to promote the offer which is available in Germany and Austria.

Director of brand and communications at McFit, Pierre Geisensetter, says this means members get value both while working out and while recovering. “We focus on our members having fun while training and by partnering with Paramount+, we now enable them to stream blockbusters, original series and reality shows during a cardio session, as well as at home.”

Speaking for Paramount+, Sabine Anger, says the company is seeking new and innovative ways to connect with audiences. “With this partnership we really went outside the box to find a perfect fit for our broad, premium entertainment offering.”

In other news, RSG exited the Spanish market before Christmas, with the sale of its 47 Spanish estate – 42 McFit and five Holmes Place clubs – to Basic-Fit for €50m.

Among its plans for the coming year is an overhaul of the McFit brand. Joint CEOs Hagen Wingertszahn and Dr Jobst Müller-Trimbusch told HCM the cult brand will be modernised in a careful but future-orientated way, which will continue to fulfil the needs of its various target groups, including Gen Z.
McFit is being refreshed this year Credit: RSG Group
RELATED STORIES
FEATURE: Everyone's talking about: Vintage brands


The industry is reinventing ‘love brands’ to unlock new growth opportunities, as Kath Hudson discovered
Death of Rainer Schaller confirmed


Authorities in Costa Rica have confirmed the death of RSG Group founder, Rainer Schaller and his son Aaron following a private plane crash on 21 October.
MORE NEWS
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Planet Fitness trans locker room debacle confirms the need for industry guidelines
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a trans person having been photographed using the women’s locker room at an Alaskan gym.
Top operators gather from across Europe for EHFF
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed by FIBO from 11-14 April, which will feature almost 1,000 exhibitors.
Jason Worthy joins Myzone as group CEO to drive international growth
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of growth', with current group CEO, David Stalker, stepping back to take up an advisory role.
Global summit will bring together industry leaders in health, fitness and wellness
Global publishing outfit, Leisure Media, has announced details of its new annual conference for decision- makers across the health, fitness and wellness markets. The event – the HCM Summit – will be held at the QEII Conference Centre in Westminster, London on 24 October 2024, with pre-summit events the day before.
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
A new urban city centre in Gothenburg, Sweden is in development with the aim of accelerating health innovation.
+ More news   
 
FEATURED SUPPLIERS

Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]

Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs. [more...]
+ More featured suppliers  
COMPANY PROFILES
IndigoFitness

We Create Training Spaces! We've been designing and delivering high quality training spaces for alm [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

14-15 Apr 2024

Natural & Organic Products Europe

ExCel, London, United Kingdom
21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS