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NEWS
Franchise specialist Richard North appointed CEO at United Fitness Brands
POSTED 16 Jan 2024 . BY Kath Hudson
Richard North has joined United Fitness Brands as CEO Credit: United Fitness Brands / Richard North
Richard North has been appointed CEO of United Fitness Brands
North’s background suggests franchising may be the way forward for the company
The boutique specialist has recently launched a Reformer Pilates concept, Reformcore in London
Two more sites are in the pipeline for the new brand
Richard North has taken up the role of CEO at United Fitness Brands (UFB), owner of five boutique fitness brands.

Announcing his new role, North said: “It’s an honour to lead an incredibly passionate team with a laser focus on propelling growth and expansion, not just in the UK but globally. Exciting times ahead as we bring the unique essence of Barrecore, Kobox, Boxing Club, Boom Cycle, Triyoga UK and the newly-formed Reformcore to even more people.”

The move follows a tumultuous time during the pandemic’s darkest days, when London boutiques were hit hard and some high-profile directors stepped down from UFB, including Robert Rowland, Joe Cohen and David Lloyd.

Existing investor, Nectar Capital LLP took a controlling interest in the company on 12 September 2023. The business is also backed by Dominus, Prism Finance and Madison Cairn.

North started his career as sales and marketing manager at Cannons in 2005, before moving to The Academy Health Club & Spa, then on to business development for FitPro and Les Mills. In 2013 he moved into franchising with Anytime Fitness UK and was most recently European head of franchise development at technology company Getir.

The appointment of a franchising heavyweight as CEO, suggests this may be the direction the company is intending to take going forward.

Launched in 2021, United Fitness Brands has a portfolio of predominantly London-based boutique studios which it intends to take across the UK and internationally.

Built on the back of the Reformer Pilates trend, the new Reformcore brand currently has a site open in Chelsea, with two studios opening soon in St Mary Axe and Mayfair, London.

Curated for power, strength and core fitness, Reformcore uses Reformer Pilates machines to build muscular endurance and strength and is described as high energy and low impact.

It's up against Xponential’s reformer brand, Club Pilates, which has also just launched in London.

'Fight Club meets nightclub', boxing concept, Kobox
Launched in 2011,
Barrecore has 10 studios in London and three in the North of England and has an online service, Barrecore On Demand. It joined the UFB portfolio in April 2021.

Also founded in 2011, 'party on a bike' concept, Boom Cycle currently has five studios across London.

Offering yoga, Pilates and barre, triyoga is the company’s longest established brand, with four London sites and an online programme. It was groundbreaking when it launched in 2000, bringing yoga out of village halls and into the mainstream.

Triyoga went into administration on 22 September 2022, but has continued to trade after administrators sold its assets to Dalai Holdings Ltd. The company told HCM Triyoga is now trading well.
RELATED STORIES
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  FEATURE: Interview: United Fitness Brands


Boom Cycle and Kobox CEOs, Robert and Hilary Rowland and Joe Cohen are building a new boutique super group with David Lloyd as chair. Liz Terry reports
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NEWS
Franchise specialist Richard North appointed CEO at United Fitness Brands
POSTED 16 Jan 2024 . BY Kath Hudson
Richard North has joined United Fitness Brands as CEO Credit: United Fitness Brands / Richard North
Richard North has been appointed CEO of United Fitness Brands
North’s background suggests franchising may be the way forward for the company
The boutique specialist has recently launched a Reformer Pilates concept, Reformcore in London
Two more sites are in the pipeline for the new brand
Richard North has taken up the role of CEO at United Fitness Brands (UFB), owner of five boutique fitness brands.

Announcing his new role, North said: “It’s an honour to lead an incredibly passionate team with a laser focus on propelling growth and expansion, not just in the UK but globally. Exciting times ahead as we bring the unique essence of Barrecore, Kobox, Boxing Club, Boom Cycle, Triyoga UK and the newly-formed Reformcore to even more people.”

The move follows a tumultuous time during the pandemic’s darkest days, when London boutiques were hit hard and some high-profile directors stepped down from UFB, including Robert Rowland, Joe Cohen and David Lloyd.

Existing investor, Nectar Capital LLP took a controlling interest in the company on 12 September 2023. The business is also backed by Dominus, Prism Finance and Madison Cairn.

North started his career as sales and marketing manager at Cannons in 2005, before moving to The Academy Health Club & Spa, then on to business development for FitPro and Les Mills. In 2013 he moved into franchising with Anytime Fitness UK and was most recently European head of franchise development at technology company Getir.

The appointment of a franchising heavyweight as CEO, suggests this may be the direction the company is intending to take going forward.

Launched in 2021, United Fitness Brands has a portfolio of predominantly London-based boutique studios which it intends to take across the UK and internationally.

Built on the back of the Reformer Pilates trend, the new Reformcore brand currently has a site open in Chelsea, with two studios opening soon in St Mary Axe and Mayfair, London.

Curated for power, strength and core fitness, Reformcore uses Reformer Pilates machines to build muscular endurance and strength and is described as high energy and low impact.

It's up against Xponential’s reformer brand, Club Pilates, which has also just launched in London.

'Fight Club meets nightclub', boxing concept, Kobox
Launched in 2011,
Barrecore has 10 studios in London and three in the North of England and has an online service, Barrecore On Demand. It joined the UFB portfolio in April 2021.

Also founded in 2011, 'party on a bike' concept, Boom Cycle currently has five studios across London.

Offering yoga, Pilates and barre, triyoga is the company’s longest established brand, with four London sites and an online programme. It was groundbreaking when it launched in 2000, bringing yoga out of village halls and into the mainstream.

Triyoga went into administration on 22 September 2022, but has continued to trade after administrators sold its assets to Dalai Holdings Ltd. The company told HCM Triyoga is now trading well.
RELATED STORIES
United Fitness Brands snaps up Triyoga


United Fitness Brands (UFB) has added London-based operator Triyoga to its portfolio.
United Fitness Brands acquires Barrecore, growing 'super group' portfolio to three brands


United Fitness Brands (UFB), the recently launched ‘supergroup’ of boutique fitness brands, has acquired Barrecore, the barre studio operator.
FEATURE: Interview: United Fitness Brands


Boom Cycle and Kobox CEOs, Robert and Hilary Rowland and Joe Cohen are building a new boutique super group with David Lloyd as chair. Liz Terry reports
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Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Planet Fitness trans locker room debacle confirms the need for industry guidelines
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a trans person having been photographed using the women’s locker room at an Alaskan gym.
Top operators gather from across Europe for EHFF
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed by FIBO from 11-14 April, which will feature almost 1,000 exhibitors.
Jason Worthy joins Myzone as group CEO to drive international growth
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ADVERTISE . CONTACT US

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©Cybertrek 2024

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