Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Xponential launches Club Pilates brand in London
POSTED 11 Jan 2024 . BY Kath Hudson
Club Pilates is the top performer in Xponential's portfolio Credit: Xponential Fitness
Club Pilates has arrived in the UK with two launches in London
The rollout will target major cities around the UK
Xponential Fitness CEO, Anthony Geisler says there could be potential for 800 more sites in the US alone
Club Pilates is Xponential's most lucrative brand
Xponential Fitness is bringing its Club Pilates brand to the UK, with the opening of two locations in London.

The move reflects the growing popularity of reformer Pilates.

In an exclusive interviewin the latest edition of HCM magazine, Xponential CEO, Anthony Geisler, says the Club Pilates brand is showing no sign of peaking in terms of the number of locations it can support.

Speaking ahead of the London openings, Geisler says there could be potential for 800 more Club Pilates studios in the US alone.

“In 2019 the average Club Pilates was generating revenues of US$550k a year. Now it’s US$900k and growing," he said. "In Q3 of this year, the average studio that’s three plus years old was up 15 per cent on Q3 2022.

“There may be a day when a 1,500sq ft Club Pilates is doing a million-plus dollars a year, which I don’t think anyone would have predicted in a post-COVID world.”

In 2019 Geisler assumed there was capacity for 900 to 1,000 Club Pilates locations but over time more territories have become available. “As things stand in 2023, we think the US could support around 1,700 Club Pilates studios and there’s still a lot of demand among franchisees.

The brand accounts for more than 900 of Xponential’s 3,000 studios and one-third of its revenues.

The two studios open in London this month: Bankside opens its doors tomorrow (12 January) followed by a flagship studio in Fulham Broadway, on 26 January. The long-term ambition is to launch 50-75 UK Club Pilates studios in the next three to five years in key cities such as Manchester, Leeds, Glasgow, Cardiff and Belfast.

Richard Uku from Deblankson Fitness Group is the master franchise holder for Club Pilates UK and has already been instrumental in opening Club Pilates franchise locations in New York City and New Jersey.

Uku says: “At Club Pilates, we're passionate about the extensive health benefits Pilates can provide. I’m excited to introduce our accessible concept to a UK audience who we know have a rapidly growing interest in the discipline. We truly believe we can revolutionise the Pilates landscape in the UK.”

Club Pilates is the oldest brand in Xponential’s portfolio of 11 boutiques. Founded in 2007, it offers Reformer-based workouts integrating a mix of cardio, strength and interval style training. Franchises have been sold in the US, UK, Canada, Australia, Japan, the Dominican Republic and Germany.

There are nine different formats and four levels to choose from, including Reformer Flow, Cardio Sculpt and CP Suspend. The 50-minute classes use 11 different pieces of equipment, including the EXO Chair, Bosu Ball, Triggerpoint, TRX and Barre.

Club Pilates says it's the first Pilates organisation to introduce a proprietary 500-hour Teacher Training Programme.

Xponential brought its BFT FranchiseBFT Franchise to the UK in 2022 and now has three clubs up and running in Hackney and Battersea London and Leicester.

RELATED STORIES
  FEATURE: Interview: Anthony Geisler


As Xponential buys two new brands, Kate Cracknell talks to the CEO about keeping the portfolio on track and optimising the opportunity
  Xponential snaps up 11th brand – move into metabolic health with the acquisition of Lindora and does deal with Kinrgy dance brand


Xponential Fitness has acquired metabolic health business, Lindora, as its eleventh brand from Solis Capital Partners and Innovate Partners.
  Xponential opens 3,000th location – confirms plans to buy more brands


Xponential Fitness, the largest global franchisor of boutique fitness brands, has announced the opening of its milestone 3,000th studio – a CycleBar in Loveland, Colorado – with more expansion in the pipeline, as well as the planned acquisition of an eleventh brand.
  Xponential reveals three year forecasts, joins forces with Gympass and Gary Vee to drive growth


Xponential Fitness presented its three-year operating targets at its first Analyst and Investor Day at the New York Stock Exchange today.
MORE NEWS
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Planet Fitness trans locker room debacle confirms the need for industry guidelines
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a trans person having been photographed using the women’s locker room at an Alaskan gym.
Top operators gather from across Europe for EHFF
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed by FIBO from 11-14 April, which will feature almost 1,000 exhibitors.
Jason Worthy joins Myzone as group CEO to drive international growth
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of growth', with current group CEO, David Stalker, stepping back to take up an advisory role.
+ More news   

FEATURED SUPPLIERS

Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe. [more...]

Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs. [more...]
+ More featured suppliers  
COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
PSLT Ltd

PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia
22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Xponential launches Club Pilates brand in London
POSTED 11 Jan 2024 . BY Kath Hudson
Club Pilates is the top performer in Xponential's portfolio Credit: Xponential Fitness
Club Pilates has arrived in the UK with two launches in London
The rollout will target major cities around the UK
Xponential Fitness CEO, Anthony Geisler says there could be potential for 800 more sites in the US alone
Club Pilates is Xponential's most lucrative brand
Xponential Fitness is bringing its Club Pilates brand to the UK, with the opening of two locations in London.

The move reflects the growing popularity of reformer Pilates.

In an exclusive interviewin the latest edition of HCM magazine, Xponential CEO, Anthony Geisler, says the Club Pilates brand is showing no sign of peaking in terms of the number of locations it can support.

Speaking ahead of the London openings, Geisler says there could be potential for 800 more Club Pilates studios in the US alone.

“In 2019 the average Club Pilates was generating revenues of US$550k a year. Now it’s US$900k and growing," he said. "In Q3 of this year, the average studio that’s three plus years old was up 15 per cent on Q3 2022.

“There may be a day when a 1,500sq ft Club Pilates is doing a million-plus dollars a year, which I don’t think anyone would have predicted in a post-COVID world.”

In 2019 Geisler assumed there was capacity for 900 to 1,000 Club Pilates locations but over time more territories have become available. “As things stand in 2023, we think the US could support around 1,700 Club Pilates studios and there’s still a lot of demand among franchisees.

The brand accounts for more than 900 of Xponential’s 3,000 studios and one-third of its revenues.

The two studios open in London this month: Bankside opens its doors tomorrow (12 January) followed by a flagship studio in Fulham Broadway, on 26 January. The long-term ambition is to launch 50-75 UK Club Pilates studios in the next three to five years in key cities such as Manchester, Leeds, Glasgow, Cardiff and Belfast.

Richard Uku from Deblankson Fitness Group is the master franchise holder for Club Pilates UK and has already been instrumental in opening Club Pilates franchise locations in New York City and New Jersey.

Uku says: “At Club Pilates, we're passionate about the extensive health benefits Pilates can provide. I’m excited to introduce our accessible concept to a UK audience who we know have a rapidly growing interest in the discipline. We truly believe we can revolutionise the Pilates landscape in the UK.”

Club Pilates is the oldest brand in Xponential’s portfolio of 11 boutiques. Founded in 2007, it offers Reformer-based workouts integrating a mix of cardio, strength and interval style training. Franchises have been sold in the US, UK, Canada, Australia, Japan, the Dominican Republic and Germany.

There are nine different formats and four levels to choose from, including Reformer Flow, Cardio Sculpt and CP Suspend. The 50-minute classes use 11 different pieces of equipment, including the EXO Chair, Bosu Ball, Triggerpoint, TRX and Barre.

Club Pilates says it's the first Pilates organisation to introduce a proprietary 500-hour Teacher Training Programme.

Xponential brought its BFT FranchiseBFT Franchise to the UK in 2022 and now has three clubs up and running in Hackney and Battersea London and Leicester.

RELATED STORIES
FEATURE: Interview: Anthony Geisler


As Xponential buys two new brands, Kate Cracknell talks to the CEO about keeping the portfolio on track and optimising the opportunity
Xponential snaps up 11th brand – move into metabolic health with the acquisition of Lindora and does deal with Kinrgy dance brand


Xponential Fitness has acquired metabolic health business, Lindora, as its eleventh brand from Solis Capital Partners and Innovate Partners.
Xponential opens 3,000th location – confirms plans to buy more brands


Xponential Fitness, the largest global franchisor of boutique fitness brands, has announced the opening of its milestone 3,000th studio – a CycleBar in Loveland, Colorado – with more expansion in the pipeline, as well as the planned acquisition of an eleventh brand.
Xponential reveals three year forecasts, joins forces with Gympass and Gary Vee to drive growth


Xponential Fitness presented its three-year operating targets at its first Analyst and Investor Day at the New York Stock Exchange today.
MORE NEWS
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Planet Fitness trans locker room debacle confirms the need for industry guidelines
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a trans person having been photographed using the women’s locker room at an Alaskan gym.
Top operators gather from across Europe for EHFF
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed by FIBO from 11-14 April, which will feature almost 1,000 exhibitors.
Jason Worthy joins Myzone as group CEO to drive international growth
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of growth', with current group CEO, David Stalker, stepping back to take up an advisory role.
Global summit will bring together industry leaders in health, fitness and wellness
Global publishing outfit, Leisure Media, has announced details of its new annual conference for decision- makers across the health, fitness and wellness markets. The event – the HCM Summit – will be held at the QEII Conference Centre in Westminster, London on 24 October 2024, with pre-summit events the day before.
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
A new urban city centre in Gothenburg, Sweden is in development with the aim of accelerating health innovation.
+ More news   
 
FEATURED SUPPLIERS

Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe. [more...]

Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs. [more...]
+ More featured suppliers  
COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia
22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS