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F45 Training launches Vaura, a turbo-charged reformer Pilates concept
POSTED 09 Jan 2024 . BY Kath Hudson
F45's new dynamic pilates brand Credit: VAURA Pilates
Troubled fitness franchise outfit, F45 Training, has launched a new reformer Pilates brand called Vaura Pilates
The first studio has just opened in New York City’s Upper East Side as the company seeks to reboot
50 minute class formats are: Total, Stretch, Circuit and Fusion
F45 says the studio environment includes mirrored ceilings, 'epic beats' and 'seductive lighting'
Described by F45 Training as a “dynamic fusion of art and science to energise every cell of your body”, the first Vaura Pilates studio has opened in New York City.

With light shows, 'seductive lighting', a luxe setting and 'entrancing beats', CEO at F45 Training, Tom Dowd, says Vaura Pilates brings an athletic vibe to reformer Pilates: “We're creating a new full-body sensory experience unmatched by any other exercise regimen,” he says.

“Everything about our classes, from the studio design and luxurious amenities to the club-like mood lighting, work in harmony to create a space that inspires transformative results members will love, and they will awaken muscles they never knew existed.

F45 is clearly finding Pilates a lucrative model, having launched the FS8 Pilates concept in 2021 in Australia.

"We're thrilled to add another unique Pilates concept to the family of F45 offerings for our growing fitness community, along with our other Pilates concept, FS8,” said Dowd.

Franchised by Travis Frenzel, Club Sports Group CEO, the 1,800sq ft space on NYC’s Upper East Side will include 28 Pilates reformers, showers and a beauty bar.

A choice of four 50-minute classes are being offered. Total is the signature class, combining strength, endurance and stretch in a full-body conditioning workout for every level.

Stretch is influenced by Pilates and yoga and features deep stretch poses intended to improve mobility and flexibility, build strength, help prevent injury and reduce stress.

Circuit is a high-energy calorie-burner, which fuses strength, HIIT and stability training. It's comprised of 12 to 16 rounds at multiple stations, with 90-second intervals.

Fusion is a 50-50 split class with half the time spent on the reformer and half dedicated to floor-based, functional movements, allowing for the use of heavier weights and moving at a faster pace.

Prices for the 50 minute classes start at US$42, with various class packs available. Classes are also bookable on ClassPass.

Dowd was appointed CEO of F45 last year, following the company being in entangled in multiple legal challenges and retrospectively revealing losses of US$372.3m for 2021 and 2022.

In a previous interview, F45 investor, Dowd described the company as a “slow motion train wreck” suffering from a lack of management expertise. However, having taken the helm he promised a new phase: “The days of shooting from the hip are over, it’s a much more professional company run by real adults.”

According to Les Mills research Gen Z Fitness: Cracking the Code Gen Z favour sculpt workouts, such as Pilates, stretch and yoga.

F45 is pinning hopes on the success of Vaura Pilates Credit: VAURA Pilates
RELATED STORIES
  F45 was a 'slow motion train wreck', says new CEO, Tom Dowd, as the company reveals US$372.3 million losses and turnaround strategy


Tom Dowd, recently appointed CEO of F45, said he remains optimistic the business can be turned around, in spite of retrospectively revealing losses of US$372.3 million over the past two years and being entangled in a number of legal challenges.
  Shares in F45 plummet after it delists from NY Stock Exchange and 'goes dark'


The share price of F45 Training has fallen by 75 per cent, after the franchised fitness group announced plans to delist from the New York Stock Exchange (NYSE) and deregister its common stock – 92 per cent down on the year – valuing it at US$88m.
  F45 CEO steps down as company issues profit warning and halves head office headcount


Mark Wahlberg- and David Beckham-backed F45 Training has announced a reduction in its core workforce of 110 employees with the aim of cutting its cost base. The number represents around 50 per cent of the head office headcount.
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Jobs    News   Products   Magazine
NEWS
F45 Training launches Vaura, a turbo-charged reformer Pilates concept
POSTED 09 Jan 2024 . BY Kath Hudson
F45's new dynamic pilates brand Credit: VAURA Pilates
Troubled fitness franchise outfit, F45 Training, has launched a new reformer Pilates brand called Vaura Pilates
The first studio has just opened in New York City’s Upper East Side as the company seeks to reboot
50 minute class formats are: Total, Stretch, Circuit and Fusion
F45 says the studio environment includes mirrored ceilings, 'epic beats' and 'seductive lighting'
Described by F45 Training as a “dynamic fusion of art and science to energise every cell of your body”, the first Vaura Pilates studio has opened in New York City.

With light shows, 'seductive lighting', a luxe setting and 'entrancing beats', CEO at F45 Training, Tom Dowd, says Vaura Pilates brings an athletic vibe to reformer Pilates: “We're creating a new full-body sensory experience unmatched by any other exercise regimen,” he says.

“Everything about our classes, from the studio design and luxurious amenities to the club-like mood lighting, work in harmony to create a space that inspires transformative results members will love, and they will awaken muscles they never knew existed.

F45 is clearly finding Pilates a lucrative model, having launched the FS8 Pilates concept in 2021 in Australia.

"We're thrilled to add another unique Pilates concept to the family of F45 offerings for our growing fitness community, along with our other Pilates concept, FS8,” said Dowd.

Franchised by Travis Frenzel, Club Sports Group CEO, the 1,800sq ft space on NYC’s Upper East Side will include 28 Pilates reformers, showers and a beauty bar.

A choice of four 50-minute classes are being offered. Total is the signature class, combining strength, endurance and stretch in a full-body conditioning workout for every level.

Stretch is influenced by Pilates and yoga and features deep stretch poses intended to improve mobility and flexibility, build strength, help prevent injury and reduce stress.

Circuit is a high-energy calorie-burner, which fuses strength, HIIT and stability training. It's comprised of 12 to 16 rounds at multiple stations, with 90-second intervals.

Fusion is a 50-50 split class with half the time spent on the reformer and half dedicated to floor-based, functional movements, allowing for the use of heavier weights and moving at a faster pace.

Prices for the 50 minute classes start at US$42, with various class packs available. Classes are also bookable on ClassPass.

Dowd was appointed CEO of F45 last year, following the company being in entangled in multiple legal challenges and retrospectively revealing losses of US$372.3m for 2021 and 2022.

In a previous interview, F45 investor, Dowd described the company as a “slow motion train wreck” suffering from a lack of management expertise. However, having taken the helm he promised a new phase: “The days of shooting from the hip are over, it’s a much more professional company run by real adults.”

According to Les Mills research Gen Z Fitness: Cracking the Code Gen Z favour sculpt workouts, such as Pilates, stretch and yoga.

F45 is pinning hopes on the success of Vaura Pilates Credit: VAURA Pilates
RELATED STORIES
F45 was a 'slow motion train wreck', says new CEO, Tom Dowd, as the company reveals US$372.3 million losses and turnaround strategy


Tom Dowd, recently appointed CEO of F45, said he remains optimistic the business can be turned around, in spite of retrospectively revealing losses of US$372.3 million over the past two years and being entangled in a number of legal challenges.
Shares in F45 plummet after it delists from NY Stock Exchange and 'goes dark'


The share price of F45 Training has fallen by 75 per cent, after the franchised fitness group announced plans to delist from the New York Stock Exchange (NYSE) and deregister its common stock – 92 per cent down on the year – valuing it at US$88m.
F45 CEO steps down as company issues profit warning and halves head office headcount


Mark Wahlberg- and David Beckham-backed F45 Training has announced a reduction in its core workforce of 110 employees with the aim of cutting its cost base. The number represents around 50 per cent of the head office headcount.
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Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Planet Fitness trans locker room debacle confirms the need for industry guidelines
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a trans person having been photographed using the women’s locker room at an Alaskan gym.
Top operators gather from across Europe for EHFF
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed by FIBO from 11-14 April, which will feature almost 1,000 exhibitors.
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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