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NEWS
TikTok enters the fitness market and announces Peloton tie-up
POSTED 05 Jan 2024 . BY Liz Terry
TiKTok targeting consumers with new year fitness messages on the London Underground Credit: With thanks to Jak Phillips
TikTok, has launched a new hub called #TikTokFitness and a tie-up with Peloton
Peloton will create content for TikTok to be accessed via a special areas on the hub called #TikTokFitnessPoweredbyPeloton
TikTok has a billion users worldwide. The new service will initially be available in the US, UK and Canada
Rumours resurface about Apple eyeing Peloton as an acquisition target this year
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push.

The social media giant has also struck an exclusive partnership with Peloton that will see it delivering content to TikTok’s global community via a dedicated, co-branded area on the new hub called #TikTokFitnessPoweredbyPeloton.

"Culture, communities and conversations live on TikTok and this offers fitness brands [such as Peloton] an opportunity to deeply connect with their audiences,” said Sofia Hernandez, global head of business marketing at TikTok.

“When it comes to the fitness category on TikTok, we already have thousands of communities coming together to connect via everything from #thefitnessjourney to bonding as #runnersoftiktok, and we're thrilled this partnership will bring inspirational fitness content and entertain Peloton users who come to TikTok to learn, connect with instructors, share fitness journeys, and find community."

Content will include a selection of live Peloton classes with and without equipment, original instructor series and ongoing creator partnerships, as well as Peloton class clips and celebrity collaborations.

“This is the first time Peloton has produced bespoke social content for a partner outside Peloton-owned channels”, said Oli Snoddy, VP of consumer marketing at Peloton.
"We recognise the way people engage with fitness is constantly changing,” he said. “Our team is excited to complement TikTok's burgeoning fitness content by introducing Peloton to new audiences in completely new ways.

“TikTok has a billion users globally and #TikTokFitness has the potential to inspire and positively impact content in the wellbeing space in a new and creative way,” said Snoddy. “Peloton's recent brand evolution – Anyone. Anytime. Anywhere. – will be integrated into the content hub, reinforcing the brand's commitment to making fitness more accessible.”

The #TikTokFitness Powered by Peloton hub will initially be available in the US, UK, and Canada.

Footnote: Apple flagged to acquire Peloton

Investment outfit Deepwater Asset Management is predicting that Apple will acquire Peloton in 2024.

Writing in its annual forecast report, the company’s analysts say the move would enable Apple to grow its Fitness+ subscription service, while adding fitness equipment to its portfolio to integrate with the Apple Watch and its activity tracking software.

Taking over Peloton's three-million subscribers would also add US$1.7 billion revenue and align with Apple’s ongoing move into the wellness sector, it said.

RELATED STORIES
  Lululemon dumps Mirror and signs up with Peloton for digital content – shares jump on the news


The share price of Peloton has jumped after it signed a deal to become the exclusive digital fitness content provider for athletic apparel giant, Lululemon.
  Peloton relaunches its corporate offering as Peloton for Business – reveals year end financials


Peloton, which announced a major rebrand in May is also relaunching into the B2B market as Peloton for Business, which it says will offer "a unified portfolio of B2B wellbeing solutions for enterprise clients".
  Peloton plans to reinvent itself as part of major rebrand


Peloton has announced a major rebrand as part of a 'realignment' of its services.
  Peloton execs sued for US$500m insider trading while hiding Tread+ safety risks to children


One of Peloton’s investors, Krikor Arslanian, is suing Peloton leaders, including CEO John Foley, for insider trading.
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NEWS
TikTok enters the fitness market and announces Peloton tie-up
POSTED 05 Jan 2024 . BY Liz Terry
TiKTok targeting consumers with new year fitness messages on the London Underground Credit: With thanks to Jak Phillips
TikTok, has launched a new hub called #TikTokFitness and a tie-up with Peloton
Peloton will create content for TikTok to be accessed via a special areas on the hub called #TikTokFitnessPoweredbyPeloton
TikTok has a billion users worldwide. The new service will initially be available in the US, UK and Canada
Rumours resurface about Apple eyeing Peloton as an acquisition target this year
TikTok, has launched into the fitness market with a new hub called #TikTokFitness and a supporting consumer marketing push.

The social media giant has also struck an exclusive partnership with Peloton that will see it delivering content to TikTok’s global community via a dedicated, co-branded area on the new hub called #TikTokFitnessPoweredbyPeloton.

"Culture, communities and conversations live on TikTok and this offers fitness brands [such as Peloton] an opportunity to deeply connect with their audiences,” said Sofia Hernandez, global head of business marketing at TikTok.

“When it comes to the fitness category on TikTok, we already have thousands of communities coming together to connect via everything from #thefitnessjourney to bonding as #runnersoftiktok, and we're thrilled this partnership will bring inspirational fitness content and entertain Peloton users who come to TikTok to learn, connect with instructors, share fitness journeys, and find community."

Content will include a selection of live Peloton classes with and without equipment, original instructor series and ongoing creator partnerships, as well as Peloton class clips and celebrity collaborations.

“This is the first time Peloton has produced bespoke social content for a partner outside Peloton-owned channels”, said Oli Snoddy, VP of consumer marketing at Peloton.
"We recognise the way people engage with fitness is constantly changing,” he said. “Our team is excited to complement TikTok's burgeoning fitness content by introducing Peloton to new audiences in completely new ways.

“TikTok has a billion users globally and #TikTokFitness has the potential to inspire and positively impact content in the wellbeing space in a new and creative way,” said Snoddy. “Peloton's recent brand evolution – Anyone. Anytime. Anywhere. – will be integrated into the content hub, reinforcing the brand's commitment to making fitness more accessible.”

The #TikTokFitness Powered by Peloton hub will initially be available in the US, UK, and Canada.

Footnote: Apple flagged to acquire Peloton

Investment outfit Deepwater Asset Management is predicting that Apple will acquire Peloton in 2024.

Writing in its annual forecast report, the company’s analysts say the move would enable Apple to grow its Fitness+ subscription service, while adding fitness equipment to its portfolio to integrate with the Apple Watch and its activity tracking software.

Taking over Peloton's three-million subscribers would also add US$1.7 billion revenue and align with Apple’s ongoing move into the wellness sector, it said.

RELATED STORIES
Lululemon dumps Mirror and signs up with Peloton for digital content – shares jump on the news


The share price of Peloton has jumped after it signed a deal to become the exclusive digital fitness content provider for athletic apparel giant, Lululemon.
Peloton relaunches its corporate offering as Peloton for Business – reveals year end financials


Peloton, which announced a major rebrand in May is also relaunching into the B2B market as Peloton for Business, which it says will offer "a unified portfolio of B2B wellbeing solutions for enterprise clients".
Peloton plans to reinvent itself as part of major rebrand


Peloton has announced a major rebrand as part of a 'realignment' of its services.
Peloton execs sued for US$500m insider trading while hiding Tread+ safety risks to children


One of Peloton’s investors, Krikor Arslanian, is suing Peloton leaders, including CEO John Foley, for insider trading.
MORE NEWS
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Planet Fitness trans locker room debacle confirms the need for industry guidelines
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a trans person having been photographed using the women’s locker room at an Alaskan gym.
Top operators gather from across Europe for EHFF
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed by FIBO from 11-14 April, which will feature almost 1,000 exhibitors.
Jason Worthy joins Myzone as group CEO to drive international growth
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Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]
+ More featured suppliers  
COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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+ More directory  
DIARY

 

21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia
22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2024

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