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Bear Grylls launches meditation app for men
POSTED 06 Dec 2023 . BY Kath Hudson
Bear Grylls with Neil Simon Credit: Mettle/Bear Grylls
Bear Grylls has teamed up with mental health experts to launch a new app called Mettle
It claims to be the first mindfulness app directly targeted men and with an 'unapologetically male focus'
Mettle will help men manage stress, sleep better and improve focus and was funded by a £2.5 million raise
The app was jointly developed by Imperial College London
Survivalist, Bear Grylls has partnered with four mental health heavyweights and former TV producer, Neil Smith, to create an app targeted directly at men. Described as the only mental fitness toolkit built for men, Mettle, is designed to promote sleep, help people manage stress and improve mental focus.

“We believe if men are better, the world is better,” says the Grylls.

The launch was enabled by £2.5 million seed funding from Elbow Beach Capital, venture capital funds and angel investors. A Series A round is expected to take place next year. The pre-money valuation was £10 million.

For a few minutes every day, Mettle promises to provide the tools men need to lead a more fulfilled life and covering everything from overcoming anxiety to building stronger relationships and having better sex.

It’s heartening to see mindfulness becoming increasingly mainstream, however, the app market is getting crowded, with Headspace, Calm, Insight Timer and Centr already enjoying a strong presence in what Statista estimates to be a US$4.43bn market, which is set to reach $7.08bn by 2028.

However, speaking in The Independent Grylls says Mettle will be different with its unapologetically male focus: “There are a lot of incredible mental health apps out there, but they tend to be quite soft or female-oriented.”

The patriarchy has trained men to be invulnerable, which often leads to brittleness and brittle things break, which may explain why, according to The Mental Health Foundation one in eight men in the UK experience anxiety, depression or stress. Men make up 75 per cent of the country’s suicides and 40 per cent of them feel uncomfortable discussing their mental health with friends, family or a healthcare professional.

The former SAS action man has teamed up with some big names from the mindfulness world to encourage men to do their inner work: mindhack coach, Paul McKenna Chibs Okereke a strong presence on Calm; author, UK Youth Ambassador for Mental Health Dr Alex George and breathwork guru, Jamie Clements, The Breath Space

For further kudos, the team have also partnered with Imperial College London which jointly developed the app and the NHS Foundation Trust South London and Maudsley, which specialises in eating disorders.

Everything on the app is evidence-based and backed by science, it includes meditations, breathing exercises, mind-hacking techniques and presents the latest research in psychology, neuroscience and performance optimisation.

There is discussion about whether the commercialisation of mindfulness is counter to its as Buddhist origins, however, Mettle does invite people to email them if they can’t afford to pay but feel they would benefit from the app.

PROJECT PROFILE:

Bear Grylls Adventure
Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.


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NEWS
Bear Grylls launches meditation app for men
POSTED 06 Dec 2023 . BY Kath Hudson
Bear Grylls with Neil Simon Credit: Mettle/Bear Grylls
Bear Grylls has teamed up with mental health experts to launch a new app called Mettle
It claims to be the first mindfulness app directly targeted men and with an 'unapologetically male focus'
Mettle will help men manage stress, sleep better and improve focus and was funded by a £2.5 million raise
The app was jointly developed by Imperial College London
Survivalist, Bear Grylls has partnered with four mental health heavyweights and former TV producer, Neil Smith, to create an app targeted directly at men. Described as the only mental fitness toolkit built for men, Mettle, is designed to promote sleep, help people manage stress and improve mental focus.

“We believe if men are better, the world is better,” says the Grylls.

The launch was enabled by £2.5 million seed funding from Elbow Beach Capital, venture capital funds and angel investors. A Series A round is expected to take place next year. The pre-money valuation was £10 million.

For a few minutes every day, Mettle promises to provide the tools men need to lead a more fulfilled life and covering everything from overcoming anxiety to building stronger relationships and having better sex.

It’s heartening to see mindfulness becoming increasingly mainstream, however, the app market is getting crowded, with Headspace, Calm, Insight Timer and Centr already enjoying a strong presence in what Statista estimates to be a US$4.43bn market, which is set to reach $7.08bn by 2028.

However, speaking in The Independent Grylls says Mettle will be different with its unapologetically male focus: “There are a lot of incredible mental health apps out there, but they tend to be quite soft or female-oriented.”

The patriarchy has trained men to be invulnerable, which often leads to brittleness and brittle things break, which may explain why, according to The Mental Health Foundation one in eight men in the UK experience anxiety, depression or stress. Men make up 75 per cent of the country’s suicides and 40 per cent of them feel uncomfortable discussing their mental health with friends, family or a healthcare professional.

The former SAS action man has teamed up with some big names from the mindfulness world to encourage men to do their inner work: mindhack coach, Paul McKenna Chibs Okereke a strong presence on Calm; author, UK Youth Ambassador for Mental Health Dr Alex George and breathwork guru, Jamie Clements, The Breath Space

For further kudos, the team have also partnered with Imperial College London which jointly developed the app and the NHS Foundation Trust South London and Maudsley, which specialises in eating disorders.

Everything on the app is evidence-based and backed by science, it includes meditations, breathing exercises, mind-hacking techniques and presents the latest research in psychology, neuroscience and performance optimisation.

There is discussion about whether the commercialisation of mindfulness is counter to its as Buddhist origins, however, Mettle does invite people to email them if they can’t afford to pay but feel they would benefit from the app.

RELATED STORIES
FEATURE: Research: A good heart


Who knew that when you call yourself an idiot for making a small mistake that it impacts the health of your heart? ACE gives a run down on research which shows the surprising link between self compassion and cardiovascular health.
FEATURE: Industry insights: The next pandemic


Mental health scores have dived along with bank balances in the last few years. Dr Colin Bryant from ACE says this presents an opportunity for the industry to step up provision so mental health is cared for as well as physical.
Bear Grylls leads activities on another successful National Fitness Day


The UK's physical activity sector has come together to get millions of people active during National Fitness Day 2020.
Bear Grylls' BMF chooses GloFox platform to drive expansion and deliver new app


Be Military Fit (BMF), the outdoor fitness operator which is co-owned by Bear Grylls and NM Capital, has chosen Glofox as its software partner for both its UK and international franchise network.
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Yale study shows HIIT can reverse nerve damage caused by Parkinson’s
According to a pilot study by Yale School of Medicine, exercise can not only slow down the neurodegeneration associated with Parkinson’s Disease, there is evidence it can even reverse the damage.
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