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Nike and Spotify team up to empower girls through the Make Moves Fund
POSTED 28 Nov 2023 . BY Rebecca Skeel
Joelle D'Fontaine (left) with Make Moves Fund ambassadors, London-based FLO Credit: Nike
Nike and Spotify have joined forces in the UK to create the Make Moves Fund, with the aim of inspiring girls to move on their own terms
Supported by both brands, the fund will provide a six month grant, worth around US$25,000 for UK-based organisations to provide dance-based programmes for girls aged 10-17
The judging panel includes four teenage girls (nominated by Black Girl Fest), Nike dancer Joelle D'Fontaine and Ciara Dockery from Gurls Talk.
Grantees will be notified by the end of January 2024
The Make moves Fund, co-funded by Nike and Spotify, is gearing up to award grants equivalent to approximately US$25,000 for pioneering, UK-based organisations to empower a new generation of girls to take their first steps into dance.

Girls in the UK are more than twice as likely as boys to report poor mental health by the time they reach 18. Alongside this, Black British, African, Caribbean, Arab and Asian girls from lower-socio economic backgrounds tend to be the least active in the country. Nike and Spotify
recognise the power of movement and music to positively impact mental wellbeing and inspire girls to get and stay active.

As a relatively accessible form of movement, with low barriers to entry, dance-based programmes are a way for girls to express individuality and create community. Nike's Dan Burrows said “We’re committed to increasing girls’ participation in play and sport because we know that an active generation means a more equitable future."

A panel of experts, including four teenage girls nominated by Black Girl Fest, Nike dancer Joelle D'Fontaine, Nike and Spotify social impact teams and Ciara Dockery, a mental wellbeing expert from Gurls Talk, are working together to determine who will be awarded funding. Selected grantees will be notified by the end of January 2024.

Grantee programming will run for six months, and Nike and Spotify will measure each program’s impact.

FLO, a London-based girl group that aims to empower girls and women through their music, are ambassadors for the Make Moves Fund.

Dance-based workouts are a popular part of the health and fitness industry, with outfits such as Les Mills, Zumba and Pound all finding huge markets for their concepts.

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NEWS
Nike and Spotify team up to empower girls through the Make Moves Fund
POSTED 28 Nov 2023 . BY Rebecca Skeel
Joelle D'Fontaine (left) with Make Moves Fund ambassadors, London-based FLO Credit: Nike
Nike and Spotify have joined forces in the UK to create the Make Moves Fund, with the aim of inspiring girls to move on their own terms
Supported by both brands, the fund will provide a six month grant, worth around US$25,000 for UK-based organisations to provide dance-based programmes for girls aged 10-17
The judging panel includes four teenage girls (nominated by Black Girl Fest), Nike dancer Joelle D'Fontaine and Ciara Dockery from Gurls Talk.
Grantees will be notified by the end of January 2024
The Make moves Fund, co-funded by Nike and Spotify, is gearing up to award grants equivalent to approximately US$25,000 for pioneering, UK-based organisations to empower a new generation of girls to take their first steps into dance.

Girls in the UK are more than twice as likely as boys to report poor mental health by the time they reach 18. Alongside this, Black British, African, Caribbean, Arab and Asian girls from lower-socio economic backgrounds tend to be the least active in the country. Nike and Spotify
recognise the power of movement and music to positively impact mental wellbeing and inspire girls to get and stay active.

As a relatively accessible form of movement, with low barriers to entry, dance-based programmes are a way for girls to express individuality and create community. Nike's Dan Burrows said “We’re committed to increasing girls’ participation in play and sport because we know that an active generation means a more equitable future."

A panel of experts, including four teenage girls nominated by Black Girl Fest, Nike dancer Joelle D'Fontaine, Nike and Spotify social impact teams and Ciara Dockery, a mental wellbeing expert from Gurls Talk, are working together to determine who will be awarded funding. Selected grantees will be notified by the end of January 2024.

Grantee programming will run for six months, and Nike and Spotify will measure each program’s impact.

FLO, a London-based girl group that aims to empower girls and women through their music, are ambassadors for the Make Moves Fund.

Dance-based workouts are a popular part of the health and fitness industry, with outfits such as Les Mills, Zumba and Pound all finding huge markets for their concepts.

RELATED STORIES
Nike Strength launches – targets health clubs via wholesale purchase option


Nike, which teased a possible foray into the strength training market six weeks ago, via a soft launch at Dick's Sporting Goods in the US, has finally unveiled its new line via a dedicated website at www.nikestrength.com.
Nike gets into the health club market with the launch of group exercise studios


Nike has made the leap into the group fitness market with the launch of Nike Studios.
Nike is hiring 1000 fitness trainers as it pushes deeper into wellness


Nike is ramping up its plans to grow market share in the health and fitness and wellness market with the launch of a new initiative called Nike Well Collective, which it says will deliver innovation, expertise, services and experiences across body, mind and life.
Equal access to sport in schools ends centuries of sex discrimination


The UK government has declared that boys and girls should have equal access to sports in schools, and is asking schools to dedicate at least two hours of curriculum time to PE per week.
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Yale study shows HIIT can reverse nerve damage caused by Parkinson’s
According to a pilot study by Yale School of Medicine, exercise can not only slow down the neurodegeneration associated with Parkinson’s Disease, there is evidence it can even reverse the damage.
Self Esteem Brands reports results, does deal with Apple Fitness and reveals plans to crank up international expansion
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year revenues up by 12.3 per cent and the launch of 500 new franchise units globally.
Basic-Fit announces major moves to democratise health and fitness
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in its clubs.
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Merrithew® caters to exercise enthusiasts, fitness professionals, studio and facility owners, athl [more...]
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+ More catalogues  

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02-04 Mar 2024

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Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

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Javits Convention Center, New York, United States
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