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Echelon Fitness teams up with Run Disney to tap into 170,000 runners
POSTED 14 Nov 2023 . BY Tom Walker
Run Disney is one of the largest race organisations in the US, with more than 170,000 runners participating in events each year Credit: Disney
Echelon Fitness has signed a multi-year deal with Run Disney
Run Disney is the road race division of Disney Sports Enterprises and is one of the largest race organisations in the US
Echelon will supply its equipment on-site at Run Disney races at Walt Disney World and Disneyland
Echelon will also have a presence at Run Disney yoga events
Connected fitness equipment supplier, Echelon Fitness, has signed a multi-year deal with Run Disney, the road race division of Disney Sports Enterprises.

The Run Disney race series is one of the largest race organisations in the US, with more than 170,000 runners participating in events each race season, plus virtual races.

As part of the new partnership, Echelon will supply its equipment on-site at Run Disney races held at Walt Disney World Resort in Florida and Disneyland Resort in California.

Echelon will also have a presence at Run Disney yoga events, plus offer interactive demonstrations at Run Disney race expos.

There are four race weekends at Walt Disney World Resort and two at Disneyland Resort.

Each race weekend features a 5K, 10K, 10-miler or half marathon, challenge events and a health and fitness expo, as well as yoga at select race weekends.

The Walt Disney World Marathon Weekend also offers a full 26.2-mile marathon.

Echelon Fitness CEO, Lou Lentine, said: “Echelon is committed to helping our members reach and cross their finish line – so what better way to do this than working with Run Disney.

“Through this new collaboration, we are excited about joining with our members and Run Disney runners on their fitness journeys – from pre-training to post workouts.

"They can also use our connected fitness equipment for Run Disney virtual races from the comfort of their own homes."
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  Echelon diversifies with interactive, at-home Smart Rower


Immersive equipment specialist Echelon Fitness has launched a new smart rower for the at-home fitness market.
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NEWS
Echelon Fitness teams up with Run Disney to tap into 170,000 runners
POSTED 14 Nov 2023 . BY Tom Walker
Run Disney is one of the largest race organisations in the US, with more than 170,000 runners participating in events each year Credit: Disney
Echelon Fitness has signed a multi-year deal with Run Disney
Run Disney is the road race division of Disney Sports Enterprises and is one of the largest race organisations in the US
Echelon will supply its equipment on-site at Run Disney races at Walt Disney World and Disneyland
Echelon will also have a presence at Run Disney yoga events
Connected fitness equipment supplier, Echelon Fitness, has signed a multi-year deal with Run Disney, the road race division of Disney Sports Enterprises.

The Run Disney race series is one of the largest race organisations in the US, with more than 170,000 runners participating in events each race season, plus virtual races.

As part of the new partnership, Echelon will supply its equipment on-site at Run Disney races held at Walt Disney World Resort in Florida and Disneyland Resort in California.

Echelon will also have a presence at Run Disney yoga events, plus offer interactive demonstrations at Run Disney race expos.

There are four race weekends at Walt Disney World Resort and two at Disneyland Resort.

Each race weekend features a 5K, 10K, 10-miler or half marathon, challenge events and a health and fitness expo, as well as yoga at select race weekends.

The Walt Disney World Marathon Weekend also offers a full 26.2-mile marathon.

Echelon Fitness CEO, Lou Lentine, said: “Echelon is committed to helping our members reach and cross their finish line – so what better way to do this than working with Run Disney.

“Through this new collaboration, we are excited about joining with our members and Run Disney runners on their fitness journeys – from pre-training to post workouts.

"They can also use our connected fitness equipment for Run Disney virtual races from the comfort of their own homes."
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Goldman Sachs bets on further growth of at-home fitness with investment in Echelon Fitness


Goldman Sachs is leading a US$65m financing round in Echelon Fitness – a sign it believes the at-home fitness market is set for further growth during 2021.
Echelon diversifies with interactive, at-home Smart Rower


Immersive equipment specialist Echelon Fitness has launched a new smart rower for the at-home fitness market.
At-home fitness group Echelon Fitness signs up designer Eric Villency


At-home fitness company Echelon Fitness has signed a partnership deal with interior and product designer Eric Villency.
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Nike and Hyperice collaborate on Paris 2024 recovery concept
Nike and recovery brand, Hyperice, have partnered to create two tech-driven recovery products – a vest and boots – ahead of Paris 2024.
Heartcore ordered to pay damages in Coreformer collapse case, with lessons for the sector
Boutique operator Heartcore is paying damages to a violinist whose career was cut short following an accident during a class in 2019.
Colruyt Group is using retail insight to drive its health club business, says PJ Nuitten
Belgian retail giant, Colruyt Group, is challenging the status quo of the fitness industry in Belgium.
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