Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Kerzner's new 'fitness hotel', Siro One Zabeel, opens for reservations
POSTED 09 Nov 2023 . BY Tom Walker
Siro is set to open its doors in February 2024 at the One Za'abeel development Credit: Kerzner International/Siro hotels
The first ever Siro hotel is now accepting reservations
Siro is the new fitness, sport and wellness brand created by Kerzner International
It is being marketed as the "ultimate fitness and recovery hotel"
The first property is set to open in Dubai in January 2024
The first ever Siro hotel, marketed as the "ultimate fitness and recovery hotel", is now accepting reservations.

Set to open its doors in February 2024 at the One Za'abeel development in Dubai, the property marks the debut for Siro – a new, fitness and recovery brand developed by Kerzner International.

Siro One Za'abeel will offer guests experiences built around the brand's five specific "biohacking pillars" – fitness, nutrition, sleep, recovery and mindfulness with tech integrations built in.

Each room at the hotel will be fully soundproof and equipped with a selection of recovery equipment, as well as a dedicated stretching bar, an in-room refuel bar, personalised in-room modular dining and access to virtual exercise classes.

Siro will also have dedicated Fitness Suites, offering more advanced in-room amenities, such as a personal gym.

The hotel's Recovery Suites, meanwhile, offer a space to unwind with stretching accessories, a treatment room and a luxurious bathtub that overlooks the city.

All rooms have been designed to improve physical and mental recovery, mitigate jet lag, enhance mood, and ensure restorative sleep, emphasising the critical role of a well-rested night. The in-room environment can also be altered with app-controlled smart curtains that adapt to natural light, promoting a refreshed awakening by "integrating with guests’ circadian rhythms".

Siro also houses a large Fitness Lab, which has a gym floor, Pilates studio, indoor cycling studio, yoga studio and an "Experience Box" with curated programming. The gym has been kitted out by Technogym.

Guests can also access a wide range of external, multi-sport courts, allowing activities from volleyball, tennis and padel to squash and badminton.

Elsewhere, The Recovery Lab offers specialised recovery treatments such as percussion therapy, electro-muscle stimulation, sports massage, IV therapy, cryotherapy, cupping, dry needling, assisted stretching and more.

There is also a Wellness Pod, designed to reduce stress and promote relaxation and self-reflection.

Philippe Zuber, CEO of Kerzner International, said: "“SIRO signifies Kerzner International’s continuous quest to innovate and disrupt the hospitality industry.

"It’s our incubator concept, a place where science converges with innovation to promote health and fitness, that blurs the lines of wellness and hospitality into the ultimate offering.

“Over the last decade, the focus on self-care, and prioritising fitness and recovery as a form of wellbeing has accelerated at an exponential speed to become the core of modern lifestyle; Siro is our direct response to this. We are creating that space that brings together a community of like-minded individuals willing to exchange, learn and improve their lifestyle.”

Liz Terry, editor of HCM magazine said “The explosive growth of both the sports and health and fitness markets among all demographics – but especially Millennials and Gen Z – is creating demand for a new generation of hospitality and wellness offerings for people who not only want to live well when they travel, but also to be among like-minded people – it’s a powerful way for consumers to find their tribe.”
Credit: Kerzner International/Siro hotels
Credit: Kerzner International/Siro hotels
Credit: Kerzner International/Siro hotels
MORE NEWS
Yale study shows HIIT can reverse nerve damage caused by Parkinson’s
According to a pilot study by Yale School of Medicine, exercise can not only slow down the neurodegeneration associated with Parkinson’s Disease, there is evidence it can even reverse the damage.
Self Esteem Brands reports results, does deal with Apple Fitness and reveals plans to crank up international expansion
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year revenues up by 12.3 per cent and the launch of 500 new franchise units globally.
Basic-Fit announces major moves to democratise health and fitness
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in its clubs.
Third Space gears up to open three new clubs
Speaking exclusively in the current issue of HCM, Third Space CEO, Colin Waggett says he is feeling optimistic, as the company gears up to open three clubs this summer.
+ More news   
LATEST JOBS
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Gainsborough
+ More jobs  

FEATURED SUPPLIERS

Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis. [more...]

seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands. [more...]
+ More featured suppliers  
COMPANY PROFILES
Life Fitness

The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with a [more...]
PSLT Ltd

PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Kerzner's new 'fitness hotel', Siro One Zabeel, opens for reservations
POSTED 09 Nov 2023 . BY Tom Walker
Siro is set to open its doors in February 2024 at the One Za'abeel development Credit: Kerzner International/Siro hotels
The first ever Siro hotel is now accepting reservations
Siro is the new fitness, sport and wellness brand created by Kerzner International
It is being marketed as the "ultimate fitness and recovery hotel"
The first property is set to open in Dubai in January 2024
The first ever Siro hotel, marketed as the "ultimate fitness and recovery hotel", is now accepting reservations.

Set to open its doors in February 2024 at the One Za'abeel development in Dubai, the property marks the debut for Siro – a new, fitness and recovery brand developed by Kerzner International.

Siro One Za'abeel will offer guests experiences built around the brand's five specific "biohacking pillars" – fitness, nutrition, sleep, recovery and mindfulness with tech integrations built in.

Each room at the hotel will be fully soundproof and equipped with a selection of recovery equipment, as well as a dedicated stretching bar, an in-room refuel bar, personalised in-room modular dining and access to virtual exercise classes.

Siro will also have dedicated Fitness Suites, offering more advanced in-room amenities, such as a personal gym.

The hotel's Recovery Suites, meanwhile, offer a space to unwind with stretching accessories, a treatment room and a luxurious bathtub that overlooks the city.

All rooms have been designed to improve physical and mental recovery, mitigate jet lag, enhance mood, and ensure restorative sleep, emphasising the critical role of a well-rested night. The in-room environment can also be altered with app-controlled smart curtains that adapt to natural light, promoting a refreshed awakening by "integrating with guests’ circadian rhythms".

Siro also houses a large Fitness Lab, which has a gym floor, Pilates studio, indoor cycling studio, yoga studio and an "Experience Box" with curated programming. The gym has been kitted out by Technogym.

Guests can also access a wide range of external, multi-sport courts, allowing activities from volleyball, tennis and padel to squash and badminton.

Elsewhere, The Recovery Lab offers specialised recovery treatments such as percussion therapy, electro-muscle stimulation, sports massage, IV therapy, cryotherapy, cupping, dry needling, assisted stretching and more.

There is also a Wellness Pod, designed to reduce stress and promote relaxation and self-reflection.

Philippe Zuber, CEO of Kerzner International, said: "“SIRO signifies Kerzner International’s continuous quest to innovate and disrupt the hospitality industry.

"It’s our incubator concept, a place where science converges with innovation to promote health and fitness, that blurs the lines of wellness and hospitality into the ultimate offering.

“Over the last decade, the focus on self-care, and prioritising fitness and recovery as a form of wellbeing has accelerated at an exponential speed to become the core of modern lifestyle; Siro is our direct response to this. We are creating that space that brings together a community of like-minded individuals willing to exchange, learn and improve their lifestyle.”

Liz Terry, editor of HCM magazine said “The explosive growth of both the sports and health and fitness markets among all demographics – but especially Millennials and Gen Z – is creating demand for a new generation of hospitality and wellness offerings for people who not only want to live well when they travel, but also to be among like-minded people – it’s a powerful way for consumers to find their tribe.”
Credit: Kerzner International/Siro hotels
Credit: Kerzner International/Siro hotels
Credit: Kerzner International/Siro hotels
MORE NEWS
Yale study shows HIIT can reverse nerve damage caused by Parkinson’s
According to a pilot study by Yale School of Medicine, exercise can not only slow down the neurodegeneration associated with Parkinson’s Disease, there is evidence it can even reverse the damage.
Self Esteem Brands reports results, does deal with Apple Fitness and reveals plans to crank up international expansion
Self Esteem Brands (SEB), owner of Anytime Fitness, has released year-end results which show year-on-year revenues up by 12.3 per cent and the launch of 500 new franchise units globally.
Basic-Fit announces major moves to democratise health and fitness
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in its clubs.
Third Space gears up to open three new clubs
Speaking exclusively in the current issue of HCM, Third Space CEO, Colin Waggett says he is feeling optimistic, as the company gears up to open three clubs this summer.
The Gym Group revolutionises training for midlife women with industry-first programme
Following a successful pilot, The Gym Group is rolling out a programme, delivered by The Well HQ, educating its trainers on how best to support midlife women.
Eight leisure operators issued warnings over the use of biometric data
The ICO has ruled that eight leisure operators have been unlawfully processing the biometric data of their employees to be used for attendance checks and the resulting salary payments.
+ More news   
 
FEATURED SUPPLIERS

Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis. [more...]

seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands. [more...]
+ More featured suppliers  
COMPANY PROFILES
Life Fitness

The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with a [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS