Lumin Fitness wants to be 'world’s smartest fitness studio' – launches franchise model
POSTED 08 Sep 2023 . BY Tom Walker
Former Gold’s Gym CEO, Brandon Bean (left) with co-founder Omeed Shams Credit: Lumin Fitness
Lumin Fitness, founded by former Gold’s Gym CEO, Brandon Bean and former KWEST CEO, Omeed Shams is launching into the franchising market
The first location opens tomorrow (9 September) in Irving-Las Colinas, Texas
The offering blends personalisation, gamification, progress tracking using AI, digital displays, motion tracking and object detection
Each 40-minute class combines PT with group fitness
A new fitness franchise launches its first location tomorrow in Irving-Las Colinas, Texas (9 September 2023), looking to establish itself as "the world’s smartest fitness studio".
Lumin Fitness was co-founded in 2019 by former Gold’s Gym CEO, Brandon Bean and former KWEST CEO, Omeed Shams.
Having proven the concept, the two are now taking the leap into franchising.
The offering blends personalisation, gamification and progress tracking for members, using dynamic, wall-to-wall LED screens that create an interactive, immersive environment that changes daily and evolves over time (see images below).
Each 40-minute class combines PT with group fitness, while deploying AI, digital displays, motion tracking and object detection to keep workouts efficient, fresh and engaging.
Lumin Fitness franchisees will also be able to use proprietary technology to operate with minimal staffing, automation and operational efficiencies. Classes can run throughout the day and with the low staffing model, Bean says margins are strong.
“My career ignited my passion for fitness and franchising, but it also revealed to me the untapped potential of how technology can transform the brick-and-mortar fitness space,” Bean told HCM.
He said the company has placed global growth at the forefront of operations: "From day one, the Lumin Fitness concept was designed with two primary customers in mind: the end user, who deserves a fun and motivating fitness experience, and the franchise owner, who wants to play a pivotal role in transforming how fitness and technology coexist.
“Alongside my technical founder, Omeed Shams and our talented global team, I want to leverage our collective experiences to introduce something no one had ever seen before," he continued.
"At the crossroads of cutting-edge AI technology and a steady rise in demand for hyper-personalized fitness experiences, Lumin Fitness was born.”
Bean has hired former Gold's Gym exec, Craig Sherwood, as chief development officer and is seeking partners to accelerate expansion through franchising.
The workout delivers cardio and strength training via PT and group fitness Credit: Lumin Fitness
The concept blends personalisation, gamification and progress tracking for members and uses dynamic, wall-to-wall LED screens Credit: Lumin Fitness
Workouts are updated regularly to maintain engagement Credit: Lumin Fitness
Lumin kit is part of the brand building Credit: Lumin Fitness
Sector leaders in the UK have collaborated to create the Physical Activity Leadership
Network that
aims to raise physical activity levels, address inequalities and create an Active Wellbeing
Service.
Female health expert, The Well HQ has teamed up with training provider, The Fitness Group, to
launch education courses aimed at upskilling PTs in female health.
Fitness-focused hospitality brand and management company Equinox Hotels has announced
plans to open a modern new resort on the coast of the Gulf of Aqaba in northwest Saudi Arabia.
The venture is part of the ambitious US$500 billion (€462.7 billion, £396 billion) Neom* giga-
project.
UK Active has unveiled the finalists for the UK Active Awards 2024. Winners from across the 14
categories will be announced at a ceremony at the International Convention Centre in Birmingham
on 3 October.
In today's rapidly evolving fitness industry, where many online courses promise secret
formulas for entrepreneurial success, the reality is that few provide the necessary
knowledge to thrive in this fast-changing profession. [more...]
Altrafit has taken further steps to cement its reputation as a provider of high-quality,
affordable functional fitness equipment that is built to last with the development and
introduction of a new functional fitness keg for luxury gym operator, Third Space. [more...]
Lumin Fitness wants to be 'world’s smartest fitness studio' – launches franchise model
POSTED 08 Sep 2023 . BY Tom Walker
Former Gold’s Gym CEO, Brandon Bean (left) with co-founder Omeed Shams Credit: Lumin Fitness
Lumin Fitness, founded by former Gold’s Gym CEO, Brandon Bean and former KWEST CEO, Omeed Shams is launching into the franchising market
The first location opens tomorrow (9 September) in Irving-Las Colinas, Texas
The offering blends personalisation, gamification, progress tracking using AI, digital displays, motion tracking and object detection
Each 40-minute class combines PT with group fitness
A new fitness franchise launches its first location tomorrow in Irving-Las Colinas, Texas (9 September 2023), looking to establish itself as "the world’s smartest fitness studio".
Lumin Fitness was co-founded in 2019 by former Gold’s Gym CEO, Brandon Bean and former KWEST CEO, Omeed Shams.
Having proven the concept, the two are now taking the leap into franchising.
The offering blends personalisation, gamification and progress tracking for members, using dynamic, wall-to-wall LED screens that create an interactive, immersive environment that changes daily and evolves over time (see images below).
Each 40-minute class combines PT with group fitness, while deploying AI, digital displays, motion tracking and object detection to keep workouts efficient, fresh and engaging.
Lumin Fitness franchisees will also be able to use proprietary technology to operate with minimal staffing, automation and operational efficiencies. Classes can run throughout the day and with the low staffing model, Bean says margins are strong.
“My career ignited my passion for fitness and franchising, but it also revealed to me the untapped potential of how technology can transform the brick-and-mortar fitness space,” Bean told HCM.
He said the company has placed global growth at the forefront of operations: "From day one, the Lumin Fitness concept was designed with two primary customers in mind: the end user, who deserves a fun and motivating fitness experience, and the franchise owner, who wants to play a pivotal role in transforming how fitness and technology coexist.
“Alongside my technical founder, Omeed Shams and our talented global team, I want to leverage our collective experiences to introduce something no one had ever seen before," he continued.
"At the crossroads of cutting-edge AI technology and a steady rise in demand for hyper-personalized fitness experiences, Lumin Fitness was born.”
Bean has hired former Gold's Gym exec, Craig Sherwood, as chief development officer and is seeking partners to accelerate expansion through franchising.
The workout delivers cardio and strength training via PT and group fitness Credit: Lumin Fitness
The concept blends personalisation, gamification and progress tracking for members and uses dynamic, wall-to-wall LED screens Credit: Lumin Fitness
Workouts are updated regularly to maintain engagement Credit: Lumin Fitness
Lumin kit is part of the brand building Credit: Lumin Fitness
Sector leaders in the UK have collaborated to create the Physical Activity Leadership
Network that
aims to raise physical activity levels, address inequalities and create an Active Wellbeing
Service.
Female health expert, The Well HQ has teamed up with training provider, The Fitness Group, to
launch education courses aimed at upskilling PTs in female health.
Fitness-focused hospitality brand and management company Equinox Hotels has announced
plans to open a modern new resort on the coast of the Gulf of Aqaba in northwest Saudi Arabia.
The venture is part of the ambitious US$500 billion (€462.7 billion, £396 billion) Neom* giga-
project.
UK Active has unveiled the finalists for the UK Active Awards 2024. Winners from across the 14
categories will be announced at a ceremony at the International Convention Centre in Birmingham
on 3 October.
US health and fitness giant, Planet Fitness, has today (22 July) officially announced the launch of its first Spanish
club in the Via Sabadell shopping centre in Barcelona.
In today's rapidly evolving fitness industry, where many online courses promise secret
formulas for entrepreneurial success, the reality is that few provide the necessary
knowledge to thrive in this fast-changing profession. [more...]
Altrafit has taken further steps to cement its reputation as a provider of high-quality,
affordable functional fitness equipment that is built to last with the development and
introduction of a new functional fitness keg for luxury gym operator, Third Space. [more...]
