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NEWS
Lumin Fitness wants to be 'world’s smartest fitness studio' – launches franchise model
POSTED 08 Sep 2023 . BY Tom Walker
Former Gold’s Gym CEO, Brandon Bean (left) with co-founder Omeed Shams Credit: Lumin Fitness
Lumin Fitness, founded by former Gold’s Gym CEO, Brandon Bean and former KWEST CEO, Omeed Shams is launching into the franchising market
The first location opens tomorrow (9 September) in Irving-Las Colinas, Texas
The offering blends personalisation, gamification, progress tracking using AI, digital displays, motion tracking and object detection
Each 40-minute class combines PT with group fitness
A new fitness franchise launches its first location tomorrow in Irving-Las Colinas, Texas (9 September 2023), looking to establish itself as "the world’s smartest fitness studio".

Lumin Fitness was co-founded in 2019 by former Gold’s Gym CEO, Brandon Bean and former KWEST CEO, Omeed Shams.

Having proven the concept, the two are now taking the leap into franchising.

The offering blends personalisation, gamification and progress tracking for members, using dynamic, wall-to-wall LED screens that create an interactive, immersive environment that changes daily and evolves over time (see images below).

Each 40-minute class combines PT with group fitness, while deploying AI, digital displays, motion tracking and object detection to keep workouts efficient, fresh and engaging.

Lumin Fitness franchisees will also be able to use proprietary technology to operate with minimal staffing, automation and operational efficiencies. Classes can run throughout the day and with the low staffing model, Bean says margins are strong.

“My career ignited my passion for fitness and franchising, but it also revealed to me the untapped potential of how technology can transform the brick-and-mortar fitness space,” Bean told HCM.

He said the company has placed global growth at the forefront of operations: "From day one, the Lumin Fitness concept was designed with two primary customers in mind: the end user, who deserves a fun and motivating fitness experience, and the franchise owner, who wants to play a pivotal role in transforming how fitness and technology coexist.

“Alongside my technical founder, Omeed Shams and our talented global team, I want to leverage our collective experiences to introduce something no one had ever seen before," he continued.

"At the crossroads of cutting-edge AI technology and a steady rise in demand for hyper-personalized fitness experiences, Lumin Fitness was born.”

Bean has hired former Gold's Gym exec, Craig Sherwood, as chief development officer and is seeking partners to accelerate expansion through franchising.

The workout delivers cardio and strength training via PT and group fitness Credit: Lumin Fitness
The concept blends personalisation, gamification and progress tracking for members and uses dynamic, wall-to-wall LED screens Credit: Lumin Fitness
Workouts are updated regularly to maintain engagement Credit: Lumin Fitness
Lumin kit is part of the brand building Credit: Lumin Fitness
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NEWS
Lumin Fitness wants to be 'world’s smartest fitness studio' – launches franchise model
POSTED 08 Sep 2023 . BY Tom Walker
Former Gold’s Gym CEO, Brandon Bean (left) with co-founder Omeed Shams Credit: Lumin Fitness
Lumin Fitness, founded by former Gold’s Gym CEO, Brandon Bean and former KWEST CEO, Omeed Shams is launching into the franchising market
The first location opens tomorrow (9 September) in Irving-Las Colinas, Texas
The offering blends personalisation, gamification, progress tracking using AI, digital displays, motion tracking and object detection
Each 40-minute class combines PT with group fitness
A new fitness franchise launches its first location tomorrow in Irving-Las Colinas, Texas (9 September 2023), looking to establish itself as "the world’s smartest fitness studio".

Lumin Fitness was co-founded in 2019 by former Gold’s Gym CEO, Brandon Bean and former KWEST CEO, Omeed Shams.

Having proven the concept, the two are now taking the leap into franchising.

The offering blends personalisation, gamification and progress tracking for members, using dynamic, wall-to-wall LED screens that create an interactive, immersive environment that changes daily and evolves over time (see images below).

Each 40-minute class combines PT with group fitness, while deploying AI, digital displays, motion tracking and object detection to keep workouts efficient, fresh and engaging.

Lumin Fitness franchisees will also be able to use proprietary technology to operate with minimal staffing, automation and operational efficiencies. Classes can run throughout the day and with the low staffing model, Bean says margins are strong.

“My career ignited my passion for fitness and franchising, but it also revealed to me the untapped potential of how technology can transform the brick-and-mortar fitness space,” Bean told HCM.

He said the company has placed global growth at the forefront of operations: "From day one, the Lumin Fitness concept was designed with two primary customers in mind: the end user, who deserves a fun and motivating fitness experience, and the franchise owner, who wants to play a pivotal role in transforming how fitness and technology coexist.

“Alongside my technical founder, Omeed Shams and our talented global team, I want to leverage our collective experiences to introduce something no one had ever seen before," he continued.

"At the crossroads of cutting-edge AI technology and a steady rise in demand for hyper-personalized fitness experiences, Lumin Fitness was born.”

Bean has hired former Gold's Gym exec, Craig Sherwood, as chief development officer and is seeking partners to accelerate expansion through franchising.

The workout delivers cardio and strength training via PT and group fitness Credit: Lumin Fitness
The concept blends personalisation, gamification and progress tracking for members and uses dynamic, wall-to-wall LED screens Credit: Lumin Fitness
Workouts are updated regularly to maintain engagement Credit: Lumin Fitness
Lumin kit is part of the brand building Credit: Lumin Fitness
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Influencer Anna Lewandowska reveals plans for a new 'wellness paradise' called Edan Studios in Barcelona
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