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NEWS
W3Fit heads to the US with new event slated for September 2024
POSTED 07 Sep 2023 . BY Liz Terry
The We Work Well team is launching a US fitness event (L/R) Hugo, Zarb Jenkins, Helmstetter and Close Credit: We Work Well
We Work Well has announced the launch of W3Fit North America
The event will be held in San Diego from 8 - 11 September 2024 at the Estancia La Jolla Hotel & Spa
The company now has six events – North America and EMEA in three key markets: spa, fitness and hospitality
Founders Monica Helmstetter and Lucy Hugo told HCM their intention was to design an event platform that could be adapted to the evolving needs of any vertical market it enters
We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.

Held from 8-11 September at the Estancia La Jolla Hotel & Spa in San Diego, the event will mirror W3Fit EMEA, which launched in 2021, helmed by co-founder, industry veteran David Zarb Jenkins.

We Work Well was established in 2019 by Monica Helmstetter and Lucy Hugo and is working to reinvent the model for hosted buyer events by integrating wellness into the attendee experience, with the addition of things such as power breaks, exercise and healthy food options.

The company originally started out in the spa and wellness industry with the W3Spa EMEA and North America events, before extending into the health and fitness sector with W3Fit and the hospitality market with W3Hospitality.

W3Fit EMEA, the sister to the new North America event, will take place from 10 - 13 October this year at the Le Meridien Lav in Split, Croatia.

“Much like its European counterpart, W3Fit North America will represent the next generation of hosted buyer events, with wellness at its core,” said Helmstetter.

"The event will bring together US health club operators and industry suppliers for scheduled one-on-one meetings, community, and purpose," she explained.

Helmstetter and Hugo believe the timing is right to launch W3Fit North America, having tracked emerging trends, advancements in technology and continuous innovation in the health and wellness sectors.

“The convergence of fitness and wellness is reshaping gyms and health clubs and hosting an event such as W3Fit North America while the market is alive with these possibilities is exciting for our team and creates opportunities for our customers,” said Hugo.

“Right from the start, we've been mindful of creating an event platform that could be adapted to the evolving needs of any vertical market it enters,” she told HCM.

Cameron Close, global wellness director at We Work Well, has been appointed event director.

His industry experience includes seven years at Orangetheory Fitness, where he was head of national coaching, overseeing the education of over 600 coaches.

Close said: “I'm thrilled to advance our commitment to delivering innovative programmes that allow attendees to grow their businesses, all while prioritising their own health and wellbeing.”

Find out more at www.weworkwellevents.com.

RELATED STORIES
  W3Spa EMEA 2023 kicks off in Croatia with a focus on finding balance


More than 100 spa and wellness professionals from across Europe, the Middle East and Africa (EMEA) have assembled in Croatia to attend W3Spa EMEA, kicking off today at the five-star Le Méridien Lav, Split.
  Inaugural W3Fit takes place in Malta


The first W3Fit – the newly-launched networking event led by David Zarb Jenkins – saw 170 buyers and suppliers meeting from across Europe and the Middle East at the Westin Dragonara in Malta to conduct over 1,000 meetings over a two-day period.
  FEATURE: HCM People: David Zarb Jenkins


The co-founder of W3 Fit on the return of live industry events, and why they’re key to growing business relationships
  W3Spa EMEA sees spa and wellness industry gather in Spain


Industry event W3Spa EMEA has kicked off in Tarragona, Spain, hosted at Le Méridien Ra Beach Hotel & Spa.
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NEWS
W3Fit heads to the US with new event slated for September 2024
POSTED 07 Sep 2023 . BY Liz Terry
The We Work Well team is launching a US fitness event (L/R) Hugo, Zarb Jenkins, Helmstetter and Close Credit: We Work Well
We Work Well has announced the launch of W3Fit North America
The event will be held in San Diego from 8 - 11 September 2024 at the Estancia La Jolla Hotel & Spa
The company now has six events – North America and EMEA in three key markets: spa, fitness and hospitality
Founders Monica Helmstetter and Lucy Hugo told HCM their intention was to design an event platform that could be adapted to the evolving needs of any vertical market it enters
We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.

Held from 8-11 September at the Estancia La Jolla Hotel & Spa in San Diego, the event will mirror W3Fit EMEA, which launched in 2021, helmed by co-founder, industry veteran David Zarb Jenkins.

We Work Well was established in 2019 by Monica Helmstetter and Lucy Hugo and is working to reinvent the model for hosted buyer events by integrating wellness into the attendee experience, with the addition of things such as power breaks, exercise and healthy food options.

The company originally started out in the spa and wellness industry with the W3Spa EMEA and North America events, before extending into the health and fitness sector with W3Fit and the hospitality market with W3Hospitality.

W3Fit EMEA, the sister to the new North America event, will take place from 10 - 13 October this year at the Le Meridien Lav in Split, Croatia.

“Much like its European counterpart, W3Fit North America will represent the next generation of hosted buyer events, with wellness at its core,” said Helmstetter.

"The event will bring together US health club operators and industry suppliers for scheduled one-on-one meetings, community, and purpose," she explained.

Helmstetter and Hugo believe the timing is right to launch W3Fit North America, having tracked emerging trends, advancements in technology and continuous innovation in the health and wellness sectors.

“The convergence of fitness and wellness is reshaping gyms and health clubs and hosting an event such as W3Fit North America while the market is alive with these possibilities is exciting for our team and creates opportunities for our customers,” said Hugo.

“Right from the start, we've been mindful of creating an event platform that could be adapted to the evolving needs of any vertical market it enters,” she told HCM.

Cameron Close, global wellness director at We Work Well, has been appointed event director.

His industry experience includes seven years at Orangetheory Fitness, where he was head of national coaching, overseeing the education of over 600 coaches.

Close said: “I'm thrilled to advance our commitment to delivering innovative programmes that allow attendees to grow their businesses, all while prioritising their own health and wellbeing.”

Find out more at www.weworkwellevents.com.

RELATED STORIES
W3Spa EMEA 2023 kicks off in Croatia with a focus on finding balance


More than 100 spa and wellness professionals from across Europe, the Middle East and Africa (EMEA) have assembled in Croatia to attend W3Spa EMEA, kicking off today at the five-star Le Méridien Lav, Split.
Inaugural W3Fit takes place in Malta


The first W3Fit – the newly-launched networking event led by David Zarb Jenkins – saw 170 buyers and suppliers meeting from across Europe and the Middle East at the Westin Dragonara in Malta to conduct over 1,000 meetings over a two-day period.
FEATURE: HCM People: David Zarb Jenkins


The co-founder of W3 Fit on the return of live industry events, and why they’re key to growing business relationships
W3Spa EMEA sees spa and wellness industry gather in Spain


Industry event W3Spa EMEA has kicked off in Tarragona, Spain, hosted at Le Méridien Ra Beach Hotel & Spa.
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Colruyt Group is using retail insight to drive its health club business, says PJ Nuitten
Belgian retail giant, Colruyt Group, is challenging the status quo of the fitness industry in Belgium.
Paying men to lose weight could help fix obesity crisis
According to a year-long study, offering financial incentives to people to encourage them to lose weight is effective and could be a low-cost solution to support health service in tackling obesity.
Influencer Anna Lewandowska reveals plans for a new 'wellness paradise' called Edan Studios in Barcelona
Fitness influencer and karate champion, Anna Lewandowska, has announced the launch of a multi-concept boutique in Barcelona called Edan Studios based on HIIT, Pilates and dance.
The Health & Fitness Association appoints Sean Tan as Asia advocate
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CoverMe Fitness, the studio management app for the fitness industry, has launched in Australia, with industry veteran Tony Zonato as managing director for the region. [more...]
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