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NEWS
Orangetheory taps into strength training boom – launches Strength 50 class
POSTED 07 Sep 2023 . BY Tom Walker
Orangetheory's Strength 50 is a coached workout designed to improve function and skill Credit: Orangetheory
Orangetheory Fitness is tapping into the strength training trend with a new class
Strength 50 is divided into Total Body, Upper Body and Lower Body segments
For the launch, Orangetheory has teamed up with self-love influencer and body-positive advocate, Danae Mercer Ricci, to champion a "Long May We Gain" pledge.
Free Strength 50 workouts will be available on National Weightlifting Day in the US (23 September)
Orangetheory Fitness is tapping into the strength training trend with Strength 50, a new 50-minute class designed to cater to all fitness levels.

Strength 50 is divided into Total Body, Upper Body and Lower Body segments and has been created based on feedback from a period of beta testing which the company says resulted in it gaining close to 10,000 waitlisted members.

The 50-minute class uses TRX, various types of weights, bands and bodyweight exercises to help members build skill and strength. Classes are led by expert instructors who coach on skill to develop all-round strength training ability.

"The importance of strength training cannot be overstated in the pursuit of a balanced fitness routine," said Scott Brown, VP of fitness at Orangetheory.

"We believe in its power to transform not just bodies, but lives and I'm eager to see the powerful gains that come from Strength 50."

The new class is very different from the – now iconic – Orangtheory 60 workout which delivers heart rate-based interval training using bikes, rowers and treadmills combined with floor work for functional strength.

At the heart of the Orangetheory model the heart rate monitor enables participants to stay in optimal heart rate zones for best results.

Brown says the new workout has been designed to be complementary and Orangetheory expects many of its customers to do both, with the greater strength and improved technique gained through Strength 50 improving their performance during Orangetheory 60.

For the launch of Strength 50, Orangetheory teamed up with self-love influencer and body-positive advocate, Danae Mercer Ricci to champion a pledge called 'Long May We Gain' which 'challenges industry norms and set a new narrative around fitness goals'

The aim is to focus on what can be gained by exercising, rather than what can be lost.

Orangetheory and Ricci are inviting consumers to share their gain goals on social media with the hashtag #LongMayWeGain.

To amplify this, participating studios will be hosting "Gain Day" on National Weightlifting Day – 23 September in the US – when free Strength 50 classes will be on offer for new and existing members.

"Orangetheory's 'Long May We Gain' commitment has been a long time coming in the fitness industry," said Mercer Ricci. "I'm proud to partner with a brand that's working toward debunking fitness clichés and turning the spotlight onto all the incredible things gained through strength training and a healthy workout routine."

Earlier this year, Orangetheory co-founder and CEO, Dave Long, told HCM the company is targeting aggressive expansion – aiming to grow to 100 more locations globally this year.

The company currently has 1,500 franchises operating in 50 US states and 23 countries. Long says there are 300 more in the pipeline.

Strength training is ramping up in all areas of the industry, with Les Mills launching Shapes recently and operators adding more strength equipment to the gym floor.

Sign up for your free digital subscription to HCM magazine to read our report on strength training trends in the next edition.



RELATED STORIES
  Dave Long tells HCM Orangetheory is targeting aggressive expansion


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Jobs    News   Products   Magazine
NEWS
Orangetheory taps into strength training boom – launches Strength 50 class
POSTED 07 Sep 2023 . BY Tom Walker
Orangetheory's Strength 50 is a coached workout designed to improve function and skill Credit: Orangetheory
Orangetheory Fitness is tapping into the strength training trend with a new class
Strength 50 is divided into Total Body, Upper Body and Lower Body segments
For the launch, Orangetheory has teamed up with self-love influencer and body-positive advocate, Danae Mercer Ricci, to champion a "Long May We Gain" pledge.
Free Strength 50 workouts will be available on National Weightlifting Day in the US (23 September)
Orangetheory Fitness is tapping into the strength training trend with Strength 50, a new 50-minute class designed to cater to all fitness levels.

Strength 50 is divided into Total Body, Upper Body and Lower Body segments and has been created based on feedback from a period of beta testing which the company says resulted in it gaining close to 10,000 waitlisted members.

The 50-minute class uses TRX, various types of weights, bands and bodyweight exercises to help members build skill and strength. Classes are led by expert instructors who coach on skill to develop all-round strength training ability.

"The importance of strength training cannot be overstated in the pursuit of a balanced fitness routine," said Scott Brown, VP of fitness at Orangetheory.

"We believe in its power to transform not just bodies, but lives and I'm eager to see the powerful gains that come from Strength 50."

The new class is very different from the – now iconic – Orangtheory 60 workout which delivers heart rate-based interval training using bikes, rowers and treadmills combined with floor work for functional strength.

At the heart of the Orangetheory model the heart rate monitor enables participants to stay in optimal heart rate zones for best results.

Brown says the new workout has been designed to be complementary and Orangetheory expects many of its customers to do both, with the greater strength and improved technique gained through Strength 50 improving their performance during Orangetheory 60.

For the launch of Strength 50, Orangetheory teamed up with self-love influencer and body-positive advocate, Danae Mercer Ricci to champion a pledge called 'Long May We Gain' which 'challenges industry norms and set a new narrative around fitness goals'

The aim is to focus on what can be gained by exercising, rather than what can be lost.

Orangetheory and Ricci are inviting consumers to share their gain goals on social media with the hashtag #LongMayWeGain.

To amplify this, participating studios will be hosting "Gain Day" on National Weightlifting Day – 23 September in the US – when free Strength 50 classes will be on offer for new and existing members.

"Orangetheory's 'Long May We Gain' commitment has been a long time coming in the fitness industry," said Mercer Ricci. "I'm proud to partner with a brand that's working toward debunking fitness clichés and turning the spotlight onto all the incredible things gained through strength training and a healthy workout routine."

Earlier this year, Orangetheory co-founder and CEO, Dave Long, told HCM the company is targeting aggressive expansion – aiming to grow to 100 more locations globally this year.

The company currently has 1,500 franchises operating in 50 US states and 23 countries. Long says there are 300 more in the pipeline.

Strength training is ramping up in all areas of the industry, with Les Mills launching Shapes recently and operators adding more strength equipment to the gym floor.

Sign up for your free digital subscription to HCM magazine to read our report on strength training trends in the next edition.



RELATED STORIES
Dave Long tells HCM Orangetheory is targeting aggressive expansion


Dave Long, co-founder and CEO of Orangetheory Fitness, has told HCM the boutique fitness franchise is aiming to expand to 100 more locations globally this year.
Orangetheory launches MaxHR, an AI-driven heart rate tracking system


Orangetheory has introduced a new AI-powered heart-rate tracking system called MaxHR to boost the personalisation and efficiency of members’ workouts.
Orangetheory expansion continues – hits 100 clubs in Canada, prepares next UK opening


Orangetheory Fitness has opened its 100th franchised site in Canada, seven years after it first entered the country.
MORE NEWS
JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
Peloton buys time for a turnaround with US$1 billion loan
Peloton has secured a critical US$1bn five-year loan to shore up its finances.
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
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In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence. [more...]
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+ More catalogues  

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DIARY

 

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Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
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Tel: +44 (0)1462 431385

©Cybertrek 2024

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