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NEWS
Kevin Yates joins Lift Brands as COO – tasked with growing Snap Fitness
POSTED 05 Sep 2023 . BY Tom Walker
In his role Yates will oversee all areas of the Snap Fitness business in EMEA Credit: Lift Brands
Lift Brands has appointed Kevin Yates to its EMEA leadership team as COO
The Trib3 founder will be tasked with driving the operations of Snap Fitness
Yates will oversee all areas of the Snap Fitness business, with a particular focus on brand performance with franchisees
Lift Brands has also named Kristen Horler as head of sales
Lift Brands has appointed Kevin Yates to its EMEA leadership team as chief operations officer.

He'll be tasked with driving the operations of franchised fitness operator Snap Fitness in the UK and Ireland.

In his role, Yates will oversee all areas of the Snap Fitness business with a particular focus on brand performance with franchisees.

Brand development will also be a strong focus, as Lift Brands gears up to aggressively grow Snap Fitness across the region.

Yates said: "As I step into my new role, I’ll be calling on my experiences in the business world to drive forward the Snap Fitness brand.

"Snap Fitness is gearing up for a crucial phase of its strategic development, with plans to unveil numerous new locations in the next six months.

"I’m excited to be able to use my own business expansion experiences to assist franchisees in fostering substantial growth and making significant strides in their business."

Lift Brands has also named Kristen Horler as head of sales.

In a statement, Lift Brands said Horler will have "an integral role" in the expansion of the Snap Fitness brand, alongside Yates.

The two appointments come as Lift Brands has confirmed 12 new Snap Fitness openings across the UK and Ireland before early 2024, which will take the number of gyms to 102 – with plans to expand further.

Lift Brands' global CEO, Ty Menzies, added: “Snap Fitness is expecting to open their 100th location in the UK & Ireland very soon with a further two confirmed to follow in quick succession and more in the pipeline.

"Snap Fitness is now the sixth largest fitness operator in the UK, with projections indicating we will rise to fourth over the next year or so."

Yates was COO at 1Rebel and founder ofTrib3e, the boutique operator that closed down its UK head office and consolidated operations back to its Spanish base in February this year. Although he retains a stake in Trib3, he is no longer connected with the business operationally.

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NEWS
Kevin Yates joins Lift Brands as COO – tasked with growing Snap Fitness
POSTED 05 Sep 2023 . BY Tom Walker
In his role Yates will oversee all areas of the Snap Fitness business in EMEA Credit: Lift Brands
Lift Brands has appointed Kevin Yates to its EMEA leadership team as COO
The Trib3 founder will be tasked with driving the operations of Snap Fitness
Yates will oversee all areas of the Snap Fitness business, with a particular focus on brand performance with franchisees
Lift Brands has also named Kristen Horler as head of sales
Lift Brands has appointed Kevin Yates to its EMEA leadership team as chief operations officer.

He'll be tasked with driving the operations of franchised fitness operator Snap Fitness in the UK and Ireland.

In his role, Yates will oversee all areas of the Snap Fitness business with a particular focus on brand performance with franchisees.

Brand development will also be a strong focus, as Lift Brands gears up to aggressively grow Snap Fitness across the region.

Yates said: "As I step into my new role, I’ll be calling on my experiences in the business world to drive forward the Snap Fitness brand.

"Snap Fitness is gearing up for a crucial phase of its strategic development, with plans to unveil numerous new locations in the next six months.

"I’m excited to be able to use my own business expansion experiences to assist franchisees in fostering substantial growth and making significant strides in their business."

Lift Brands has also named Kristen Horler as head of sales.

In a statement, Lift Brands said Horler will have "an integral role" in the expansion of the Snap Fitness brand, alongside Yates.

The two appointments come as Lift Brands has confirmed 12 new Snap Fitness openings across the UK and Ireland before early 2024, which will take the number of gyms to 102 – with plans to expand further.

Lift Brands' global CEO, Ty Menzies, added: “Snap Fitness is expecting to open their 100th location in the UK & Ireland very soon with a further two confirmed to follow in quick succession and more in the pipeline.

"Snap Fitness is now the sixth largest fitness operator in the UK, with projections indicating we will rise to fourth over the next year or so."

Yates was COO at 1Rebel and founder ofTrib3e, the boutique operator that closed down its UK head office and consolidated operations back to its Spanish base in February this year. Although he retains a stake in Trib3, he is no longer connected with the business operationally.

RELATED STORIES
Jonathan Fisher takes the reins at TRIB3 as company restructures after £10m liquidation


Boutique operator TRIB3 is restructuring to refocus on international growth and franchising. The company will move out of direct operations and consolidate its global headquarter in Barcelona.
Trib3’s Kevin Yates named as an Entrepreneur of the Year at Great British Entrepreneur Awards


Kevin Yates, founder and CEO of Trib3 has been awarded Entrepreneur of the Year in the Great British Entrepreneur Awards. He joined eight other winners in the health and beauty section, which includes the fitness industry.
Snap Fitness takes back UK and Ireland franchising rights from master developer


Snap Fitness has ended its agreement with its master franchisee for the UK and Ireland markets, by 'reacquiring' the territory.
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JD Gyms acquires Simply Gym as it targets 100 locations
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. The deal comprises four gyms: one in Greater London and three in South Wales.
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ
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Peloton buys time for a turnaround with US$1 billion loan
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+ More catalogues  

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DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2024

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