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Pure Gym launches first club in Dubai and plans second opening next week
POSTED 19 Jan 2023 . BY Frances Marcellin
PureGym Arabia has launched its first UAE club in Dubai Credit: PureGym

Credit: PureGym
The UAE was an obvious choice to continue our expansion across the Middle East
– Humphrey Cobbold, CEO PureGym Group
Pure Gym Group’s Middle East franchise partner Pure Gym Arabia has launched its first UAE club in Dubai
A second will open next week as part of a 20-club expansion across the UAE
Pure Gym’s first Middle East facility launched in Riyadh in November 2021
Humphrey Cobbold, CEO of Pure Gym Group, says the UAE was an obvious choice for its continued growth in the Middle East
Pure Gym Arabia, the franchise partner of Pure Gym Group in the Middle East, has opened its first club, Nad Al Sheba, in the United Arab Emirates in Dubai. The chain will be launching its second Dubai club next week as part of its plans to open over 20 gyms across the UAE.

Facilities at Nad Al Sheba include a spacious and well-stocked free weights area, cardio zone and cycle studio. Workout classes, personal training and a women-only area are also provided, as well as more than 220 pieces of equipment. These include battle ropes, plyo boxes and TRX.

"Opening our first gym in the United Arab Emirates marks a significant milestone in our company's growth and we are thrilled to bring our unique approach to fitness to the people of UAE,” said Susan Turner, CEO of Pure Gym Arabia. “We're committed to providing our members with the best possible experience and we can't wait for them to see what we have in store for them."

Pure Gym Arabia’s first club in the Middle-East launched in Riyadh in November 2021. Since then it has opened ten clubs in Saudi Arabia and, based on this success, is targeting the UAE for expansion – a market Pure Gym believes has “huge potential and significant demand for value fitness”.

“Following our successful openings in Saudi Arabia over the last year, the UAE was an obvious choice to continue our expansion across the Middle East as a fast-growing and dynamic economy with an increasing focus on health and a strong demand for value fitness,” said Humphrey Cobbold, CEO of Pure Gym Group. “We now have a presence in six markets globally and are pleased to be enabling greater access to affordable fitness at a time when boosting people’s mental and physical health has never been more important.”

Pure Gym Nad Al Sheba will be open 24 hours a day, seven days a week and will cost 119 AED (£26) a month plus a joining fee.
The cycle studio in Nad Al Sheba, Dubai Credit: PureGym
The treadmill zone at Nad Al Sheba, Dubai Credit: PureGym
View of the new Nad Al Sheba club in Dubai Credit: PureGym
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  Pure Gym signs deal for 130 gyms across MENA by 2027 and flags Egypt as its next target market


Pure Gym says it will open over 20 gyms across the UAE, with the first three of these opening in Dubai later this year. This builds on the company's expansion in Saudi Arabia in partnership with Ektimal, leading the companies to sign a Regional Development Agreement for the opening of 130 gyms across the MENA region (Middle East and North Africa) by 2027.
  PureGym invests in Denmark as overall revenues overtake 2019 levels


Pure Gym saw its Q2 revenues jump to £119m, a 9 per cent increase on the (pre-pandemic) second quarter of 2019.
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NEWS
Pure Gym launches first club in Dubai and plans second opening next week
POSTED 19 Jan 2023 . BY Frances Marcellin
PureGym Arabia has launched its first UAE club in Dubai Credit: PureGym
Credit: PureGym
The UAE was an obvious choice to continue our expansion across the Middle East
– Humphrey Cobbold, CEO PureGym Group
Pure Gym Group’s Middle East franchise partner Pure Gym Arabia has launched its first UAE club in Dubai
A second will open next week as part of a 20-club expansion across the UAE
Pure Gym’s first Middle East facility launched in Riyadh in November 2021
Humphrey Cobbold, CEO of Pure Gym Group, says the UAE was an obvious choice for its continued growth in the Middle East
Pure Gym Arabia, the franchise partner of Pure Gym Group in the Middle East, has opened its first club, Nad Al Sheba, in the United Arab Emirates in Dubai. The chain will be launching its second Dubai club next week as part of its plans to open over 20 gyms across the UAE.

Facilities at Nad Al Sheba include a spacious and well-stocked free weights area, cardio zone and cycle studio. Workout classes, personal training and a women-only area are also provided, as well as more than 220 pieces of equipment. These include battle ropes, plyo boxes and TRX.

"Opening our first gym in the United Arab Emirates marks a significant milestone in our company's growth and we are thrilled to bring our unique approach to fitness to the people of UAE,” said Susan Turner, CEO of Pure Gym Arabia. “We're committed to providing our members with the best possible experience and we can't wait for them to see what we have in store for them."

Pure Gym Arabia’s first club in the Middle-East launched in Riyadh in November 2021. Since then it has opened ten clubs in Saudi Arabia and, based on this success, is targeting the UAE for expansion – a market Pure Gym believes has “huge potential and significant demand for value fitness”.

“Following our successful openings in Saudi Arabia over the last year, the UAE was an obvious choice to continue our expansion across the Middle East as a fast-growing and dynamic economy with an increasing focus on health and a strong demand for value fitness,” said Humphrey Cobbold, CEO of Pure Gym Group. “We now have a presence in six markets globally and are pleased to be enabling greater access to affordable fitness at a time when boosting people’s mental and physical health has never been more important.”

Pure Gym Nad Al Sheba will be open 24 hours a day, seven days a week and will cost 119 AED (£26) a month plus a joining fee.
The cycle studio in Nad Al Sheba, Dubai Credit: PureGym
The treadmill zone at Nad Al Sheba, Dubai Credit: PureGym
View of the new Nad Al Sheba club in Dubai Credit: PureGym
RELATED STORIES
Pure Gym signs deal for 130 gyms across MENA by 2027 and flags Egypt as its next target market


Pure Gym says it will open over 20 gyms across the UAE, with the first three of these opening in Dubai later this year. This builds on the company's expansion in Saudi Arabia in partnership with Ektimal, leading the companies to sign a Regional Development Agreement for the opening of 130 gyms across the MENA region (Middle East and North Africa) by 2027.
PureGym invests in Denmark as overall revenues overtake 2019 levels


Pure Gym saw its Q2 revenues jump to £119m, a 9 per cent increase on the (pre-pandemic) second quarter of 2019.
Pure Gym opens new site in Riyadh – ramps up Middle East roll-out


Pure Gym has opened its latest location in the Middle East as part of a major rollout.
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Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Planet Fitness trans locker room debacle confirms the need for industry guidelines
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a trans person having been photographed using the women’s locker room at an Alaskan gym.
Top operators gather from across Europe for EHFF
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Tel: +44 (0)1462 431385

©Cybertrek 2024

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