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Fit+ is aiming to have 1,000 staffless gyms by 2027
POSTED 14 Nov 2022 . BY Frances Marcellin
Fit+ is also running its first women-only gyms in cities to trial the concept Credit: Shutterstock/gpointstudio

Credit: Bernd Hanselmann/Fit+
Our staffless concept has allowed us to extend into rural areas: our USP is that we are often the only studio in the area
– Torsten Boorberg, founder of Fit+
Staffless gym franchise Fit+ plans to have at least 1,000 clubs in operation by 2027
It currently has 208 studios open across 19 countries
Master franchise agreements recently granted in Asia and the USA will accelerate expansion
Staffless concept allows Fit+ to launch in areas devoid of fitness facilities
Fit+ is aiming to operate at least 1,000 clubs by 2027. The staffless gym franchise currently has 208 studios across 19 countries, but with master franchise licenses granted in Asia and the USA, is planning to roll out facilities in these territories, as well as others, over the next five years.

In an exclusive interview with HCM, founder Torsten Boorberg says individuals with a certain level of fitness and those who are content to be coached digitally, are ideal consumers for such a concept.

“The safe execution of exercises is always improving, simply because people bring a lot more fitness experience with them now the industry has matured,” said Boorberg. “Like skiing or tennis, after a while, you don’t need a coach to have fun or get results in the gym. The younger audience is comfortable using digital media and we offer digital training, along with exercise instructions which can be called up via QR code.”

Boorberg says that if members require some professional input they can access personal training.

The fact that the gym is staffless has enabled Fit+ to open up in places that do not have any existing fitness facilities. “Our staffless concept has allowed us to extend into rural areas: our USP is that we are often the only studio in the area,” said Boorberg. “This blue ocean strategy helps us to break even very quickly and operate the studios successfully without incurring high sales and marketing expenses.”

As the cost of living and energy crises continue, operators and members are looking to lower costs. Staffless gyms can provide an effective solution for both parties, although it's a controversial topic in the fitness industry. Read our Talking Point in HCM for a collection of opinions on the subject.

Are staffless gyms the future? We welcome your feedback on the issue for our letters pages. Write to the editor Liz Terry here at
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Jobs    News   Products   Magazine
NEWS
Fit+ is aiming to have 1,000 staffless gyms by 2027
POSTED 14 Nov 2022 . BY Frances Marcellin
Fit+ is also running its first women-only gyms in cities to trial the concept Credit: Shutterstock/gpointstudio
Credit: Bernd Hanselmann/Fit+
Our staffless concept has allowed us to extend into rural areas: our USP is that we are often the only studio in the area
– Torsten Boorberg, founder of Fit+
Staffless gym franchise Fit+ plans to have at least 1,000 clubs in operation by 2027
It currently has 208 studios open across 19 countries
Master franchise agreements recently granted in Asia and the USA will accelerate expansion
Staffless concept allows Fit+ to launch in areas devoid of fitness facilities
Fit+ is aiming to operate at least 1,000 clubs by 2027. The staffless gym franchise currently has 208 studios across 19 countries, but with master franchise licenses granted in Asia and the USA, is planning to roll out facilities in these territories, as well as others, over the next five years.

In an exclusive interview with HCM, founder Torsten Boorberg says individuals with a certain level of fitness and those who are content to be coached digitally, are ideal consumers for such a concept.

“The safe execution of exercises is always improving, simply because people bring a lot more fitness experience with them now the industry has matured,” said Boorberg. “Like skiing or tennis, after a while, you don’t need a coach to have fun or get results in the gym. The younger audience is comfortable using digital media and we offer digital training, along with exercise instructions which can be called up via QR code.”

Boorberg says that if members require some professional input they can access personal training.

The fact that the gym is staffless has enabled Fit+ to open up in places that do not have any existing fitness facilities. “Our staffless concept has allowed us to extend into rural areas: our USP is that we are often the only studio in the area,” said Boorberg. “This blue ocean strategy helps us to break even very quickly and operate the studios successfully without incurring high sales and marketing expenses.”

As the cost of living and energy crises continue, operators and members are looking to lower costs. Staffless gyms can provide an effective solution for both parties, although it's a controversial topic in the fitness industry. Read our Talking Point in HCM for a collection of opinions on the subject.

Are staffless gyms the future? We welcome your feedback on the issue for our letters pages. Write to the editor Liz Terry here at
RELATED STORIES
FEATURE: Everyone's talking about: Staffless gyms


Driven by new tech and the lure of a zero salary bill, staffless gyms are on the rise. HCM looks at this game-changing trend
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l’Orange Bleue to launch 450 new gyms and day spas in next five years
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Fit tech – 10 of the best Black Friday deals
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Sports and Fitness Taiwan (TaiSPO) to return on March 22-25, 2023
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Peloton Commercial selling Precor kit

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+ More catalogues  

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29-30 Nov 2022

International Wellness Tourism Conference

Eden Roc, Cap Cana and Melia Punta Cana Beach, Punta Cana, Dominican Republic
29-30 Nov 2022

World Halotherapy Global Symposium

Virtual, United Kingdom
+ More diary  
 


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