POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
NEWS
Pure Gym founder Peter Roberts raises £5m to expand Gymfinity Kids
POSTED 27 Sep 2022 . BY Tom Walker
Gymfinity Kids clubs are open 52 weeks a year Credit: Gymfinity Kids

Credit: Gymfinity Kids
We founded Gymfinity Kids with a distinctive offering, proposition and facilities in an industry that, like the gym sector 15 years ago, is not very consumer friendly
– Peter Roberts
Gymfinity Kids has raised more than £5m to support the next stage of its expansion
The brand was launched by Pure Gym founder, Peter Roberts
Gymfinity Kids operates clubs and nurseries which promote physical activity
The company has eight clubs and plans to treble its estate over the next three years
Gymfinity Kids, the club and nursery operator launched by Pure Gym founder, Peter Roberts, has raised more than £5m to support the next stage of its expansion.

The brand promotes the physical and mental wellbeing of children and provides movement, nourishment and development through gymnastics and ninja classes.

Operating a membership model built around flexibility and accessibility, Gymfinity Kids clubs are open 52 weeks a year and available with a monthly subscription.

The clubs are described as "large versatile spaces" with modern fitness equipment, offering a range of classes to cater for different ages and abilities.

Children attending Gymfinity Kids can build their strength, balance and co-ordination, develop their social skills, confidence and independence and parents have access to expert nutritional advice.

Investors in the latest round of funding include existing management as well as third party investment.

The raising of capital will fund the brand's plans to open a number of new sites over the next 12 months.

It currently has eight clubs across the UK and its longer term plan is to more than triple the estate over the next three years.

According to Peter Roberts, the company is also reviewing options for international franchising.

“We founded Gymfinity Kids with a distinctive offering, proposition and facilities in an industry that, like the gym sector 15 years ago, is not very consumer friendly," Roberts said.

"We've made great progress, particularly given the challenges presented by the global pandemic.

"Children’s mental and physical wellbeing has never been more important and is the driver behind our purpose of laying the foundations for a happier, healthier nation.

"The investor interest we received reflects the quality of the team we have assembled, the business we have built and opportunity we see.”

Three of the Gymfinity Kids clubs have nurseries, each of which has a focus on movement, with children having at least 60 minutes per day on our gym floor.

Gymfinity Kids MD, Jacques De Bruin, said: “The business has made good progress in a challenging five years with lengthy closures due to COVID.

"We have, over that period, expanded conservatively while refining our distinctive proposition and focussed on the families we welcome daily into our clubs and nurseries."
Credit: Gymfinity Kids
RELATED STORIES
  Pure Gym’s Peter Roberts: Cut gym VAT to aid NHS


Pure Gym founder and executive chair Peter Roberts has called on the government to abolish VAT on gym memberships to encourage more people to get active and lighten the load on the NHS.
  Peter Roberts returns as Pure Gym CEO


Budget fitness chain Pure Gym has announced that it has re-appointed company founder Peter Roberts as the new chief executive.
MORE NEWS
Educational charity NCFE acquires Active IQ from Ascend Learning
Active IQ has been acquired by educational charity NCFE from its parent company, US-based Ascend Learning.
l’Orange Bleue to launch 450 new gyms and day spas in next five years
José Nercellas, CEO of l’Orange Bleue, is planning to open 450 new European gyms and day spas over the next five years to make an 850-strong network.
Fit tech – 10 of the best Black Friday deals
Black Friday, which falls on 25 November, will be one of the busiest retail days of 2022, marking the start of this year’s Christmas shopping season. Now extending into ‘cyber week’ and finishing on Cyber Monday, it's a time when shops and companies offer significant discounts on their products.
Exercise should be considered a core treatment for arthritis
Exercise should be considered as a core treatment for those suffering from arthritis caused by wear-and-tear.
+ More news   
LATEST JOBS
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Middlesbrough
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Wembley, London
Gym Manager
Pioneer Wilton Centre
Salary: unlimited earnings
Job location: Wilton Centre, Redcar , United Kingdom
+ More jobs  

FEATURED SUPPLIERS

Fitness First UK wins big by switching up its digital personal training (PT) offer with Fisikal
In a bid to better connect members to trainers and vice versa, Fitness First UK has integrated Fisikal’s world class personal training functionality into its digital ecosystem. [more...]

Active-net 23: Zoo poo and other ways to save the planet!
UK Active, CIMSPA, CLUK and Leisure Energy will be part of the keynote panel and break out sessions, sharing the activity of sector leaders to address the energy crisis we all face and share thoughts on supporting the drive to become Carbon Neutral. [more...]
+ More featured suppliers  
COMPANY PROFILES
Empowered Brands

Empowered Brands is a fitness franchise incubator that acquired the énergie Fitness Group in 2020. [more...]
Croner

Our HR, employment law, health & safety, and pay & reward services free employers from admin, reduce [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

29-30 Nov 2022

International Wellness Tourism Conference

Eden Roc, Cap Cana and Melia Punta Cana Beach, Punta Cana, Dominican Republic
29-30 Nov 2022

World Halotherapy Global Symposium

Virtual, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
Pure Gym founder Peter Roberts raises £5m to expand Gymfinity Kids
POSTED 27 Sep 2022 . BY Tom Walker
Gymfinity Kids clubs are open 52 weeks a year Credit: Gymfinity Kids
Credit: Gymfinity Kids
We founded Gymfinity Kids with a distinctive offering, proposition and facilities in an industry that, like the gym sector 15 years ago, is not very consumer friendly
– Peter Roberts
Gymfinity Kids has raised more than £5m to support the next stage of its expansion
The brand was launched by Pure Gym founder, Peter Roberts
Gymfinity Kids operates clubs and nurseries which promote physical activity
The company has eight clubs and plans to treble its estate over the next three years
Gymfinity Kids, the club and nursery operator launched by Pure Gym founder, Peter Roberts, has raised more than £5m to support the next stage of its expansion.

The brand promotes the physical and mental wellbeing of children and provides movement, nourishment and development through gymnastics and ninja classes.

Operating a membership model built around flexibility and accessibility, Gymfinity Kids clubs are open 52 weeks a year and available with a monthly subscription.

The clubs are described as "large versatile spaces" with modern fitness equipment, offering a range of classes to cater for different ages and abilities.

Children attending Gymfinity Kids can build their strength, balance and co-ordination, develop their social skills, confidence and independence and parents have access to expert nutritional advice.

Investors in the latest round of funding include existing management as well as third party investment.

The raising of capital will fund the brand's plans to open a number of new sites over the next 12 months.

It currently has eight clubs across the UK and its longer term plan is to more than triple the estate over the next three years.

According to Peter Roberts, the company is also reviewing options for international franchising.

“We founded Gymfinity Kids with a distinctive offering, proposition and facilities in an industry that, like the gym sector 15 years ago, is not very consumer friendly," Roberts said.

"We've made great progress, particularly given the challenges presented by the global pandemic.

"Children’s mental and physical wellbeing has never been more important and is the driver behind our purpose of laying the foundations for a happier, healthier nation.

"The investor interest we received reflects the quality of the team we have assembled, the business we have built and opportunity we see.”

Three of the Gymfinity Kids clubs have nurseries, each of which has a focus on movement, with children having at least 60 minutes per day on our gym floor.

Gymfinity Kids MD, Jacques De Bruin, said: “The business has made good progress in a challenging five years with lengthy closures due to COVID.

"We have, over that period, expanded conservatively while refining our distinctive proposition and focussed on the families we welcome daily into our clubs and nurseries."
Credit: Gymfinity Kids
RELATED STORIES
Pure Gym’s Peter Roberts: Cut gym VAT to aid NHS


Pure Gym founder and executive chair Peter Roberts has called on the government to abolish VAT on gym memberships to encourage more people to get active and lighten the load on the NHS.
Peter Roberts returns as Pure Gym CEO


Budget fitness chain Pure Gym has announced that it has re-appointed company founder Peter Roberts as the new chief executive.
MORE NEWS
Educational charity NCFE acquires Active IQ from Ascend Learning
Active IQ has been acquired by educational charity NCFE from its parent company, US-based Ascend Learning.
l’Orange Bleue to launch 450 new gyms and day spas in next five years
José Nercellas, CEO of l’Orange Bleue, is planning to open 450 new European gyms and day spas over the next five years to make an 850-strong network.
Fit tech – 10 of the best Black Friday deals
Black Friday, which falls on 25 November, will be one of the busiest retail days of 2022, marking the start of this year’s Christmas shopping season. Now extending into ‘cyber week’ and finishing on Cyber Monday, it's a time when shops and companies offer significant discounts on their products.
Exercise should be considered a core treatment for arthritis
Exercise should be considered as a core treatment for those suffering from arthritis caused by wear-and-tear.
UK fitness industry fights for continuation of government energy support from April 2023
A number of the UK's local authorities and their leisure management partners are in crisis due to rising energy costs, with around 40 per cent saying leisure centres and swimming pools will be closed or services reduced before March 2023 unless they receive immediate confirmation of additional grants from the government.
Trib3’s Kevin Yates named as an Entrepreneur of the Year at Great British Entrepreneur Awards
Kevin Yates, founder and CEO of Trib3 has been awarded Entrepreneur of the Year in the Great British Entrepreneur Awards. He joined eight other winners in the health and beauty section, which includes the fitness industry.
+ More news   
 
FEATURED SUPPLIERS

Fitness First UK wins big by switching up its digital personal training (PT) offer with Fisikal
In a bid to better connect members to trainers and vice versa, Fitness First UK has integrated Fisikal’s world class personal training functionality into its digital ecosystem. [more...]

Active-net 23: Zoo poo and other ways to save the planet!
UK Active, CIMSPA, CLUK and Leisure Energy will be part of the keynote panel and break out sessions, sharing the activity of sector leaders to address the energy crisis we all face and share thoughts on supporting the drive to become Carbon Neutral. [more...]
+ More featured suppliers  
COMPANY PROFILES
Empowered Brands

Empowered Brands is a fitness franchise incubator that acquired the énergie Fitness Group in 2020. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

29-30 Nov 2022

International Wellness Tourism Conference

Eden Roc, Cap Cana and Melia Punta Cana Beach, Punta Cana, Dominican Republic
29-30 Nov 2022

World Halotherapy Global Symposium

Virtual, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS