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NEWS
F45 jumps into the hotel market
POSTED 20 Jun 2022 . BY Frances Marcellin
In a world first for F45, the circuit-training franchise will open a hotel-based studio at the Hilton Austin in Q3 2022 Credit: F45
F45 is launching a hotel-based training studio at the Hilton Austin
The concept will be rolled out into other Hilton hotels if successful
Target markets are the local community, as well as business travellers
Last year F45 entered the cruise industry through an alliance with OneSpaWorld
F45 will be launching its first studio in a hotel in Q3 2022, following a partnership agreement with Hilton Austin. The 1,236 square foot/114 square metre studio will provide the 45-minute circuit workouts for which the brand is renowned.

“We're excited about our partnership with Hilton Austin, as it marks an important milestone in our ongoing efforts to make F45’s high-powered classes accessible to more people,” said Adam Gilchrist, president and CEO. “We’re thrilled to bring the F45 experience to Hilton Austin’s guests and to our members in the surrounding Austin community.”

F45 classes are designed from a database of over 8,000 functional training movements, which work to standardise the company's offering, but also keep sessions fresh and enjoyable for members.

Following the restrictions of the pandemic, F45 has sought to impact new industries and extended its network into new customer territories. In a partnership with OneSpaWorld – the ship’s luxury spa provider – F45 launched on Celebrity Cruises’ Apex in 2021 and earlier this year on new fitness-focused ship Beyond.

“We're committed to finding new and innovative ways to offer what we consider to be the world’s best workout to new and existing F45 members around the world,” added Gilchrist. “Given the hotel’s connection to the Austin Convention Center via sky bridge, the studio can also serve guests visiting Austin for business.”

If the pilot with Hilton Austin brings positive results, it is a model that could be rolled out into other cities.

“We’re always looking for unique amenities to elevate the guest experience and expand our connection to the local community,” said Joe Bolash, general manager at Hilton Austin. “We’re committed to promoting health and wellness, and this new on-site F45 studio will add value for both our hotel guests and F45 users looking to maintain their fitness goals while visiting or living in Austin.”

F45 has been targeting new audiences, including the US military, which it's tapping to find new franchisees.

The company is also working increasingly with celebrity trainers, such as Gunnar Peterson and celebrity athletes, such as David Beckham, who has invested in F45.

The F45 workout runs on a proprietary system, however, the company has recently lost a lawsuit it brought against Body Fit Training in the Australian courts, where the judge ruled that two F45 patents were invalid and costs were awarded to Body Fit Training. A similar court case is upcoming in the US.

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  F45 targets military veterans as franchisees and launches $300m loan financing deal with Fortress


F45 is collaborating with investment group Fortress to provide new and existing franchisees with loan financing. The facility is funded with an initial tranche of US$150m but demand could push the envelope to US$300m.
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F45’s new chief of athletics on developing exclusive new workouts for the brand
  David Beckham announced as partner in new London gym


David Beckham has opened an F45 studio in London, as part of the franchised fitness operator's plans to highlight its UK expansion push.
  F45 takes fitness to the seas with OneSpaWorld partnership


F45 Training will begin offering its functional fitness classes on board cruise ships, after securing a partnership with OneSpaWorld.
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Jobs    News   Products   Magazine
NEWS
F45 jumps into the hotel market
POSTED 20 Jun 2022 . BY Frances Marcellin
In a world first for F45, the circuit-training franchise will open a hotel-based studio at the Hilton Austin in Q3 2022 Credit: F45
F45 is launching a hotel-based training studio at the Hilton Austin
The concept will be rolled out into other Hilton hotels if successful
Target markets are the local community, as well as business travellers
Last year F45 entered the cruise industry through an alliance with OneSpaWorld
F45 will be launching its first studio in a hotel in Q3 2022, following a partnership agreement with Hilton Austin. The 1,236 square foot/114 square metre studio will provide the 45-minute circuit workouts for which the brand is renowned.

“We're excited about our partnership with Hilton Austin, as it marks an important milestone in our ongoing efforts to make F45’s high-powered classes accessible to more people,” said Adam Gilchrist, president and CEO. “We’re thrilled to bring the F45 experience to Hilton Austin’s guests and to our members in the surrounding Austin community.”

F45 classes are designed from a database of over 8,000 functional training movements, which work to standardise the company's offering, but also keep sessions fresh and enjoyable for members.

Following the restrictions of the pandemic, F45 has sought to impact new industries and extended its network into new customer territories. In a partnership with OneSpaWorld – the ship’s luxury spa provider – F45 launched on Celebrity Cruises’ Apex in 2021 and earlier this year on new fitness-focused ship Beyond.

“We're committed to finding new and innovative ways to offer what we consider to be the world’s best workout to new and existing F45 members around the world,” added Gilchrist. “Given the hotel’s connection to the Austin Convention Center via sky bridge, the studio can also serve guests visiting Austin for business.”

If the pilot with Hilton Austin brings positive results, it is a model that could be rolled out into other cities.

“We’re always looking for unique amenities to elevate the guest experience and expand our connection to the local community,” said Joe Bolash, general manager at Hilton Austin. “We’re committed to promoting health and wellness, and this new on-site F45 studio will add value for both our hotel guests and F45 users looking to maintain their fitness goals while visiting or living in Austin.”

F45 has been targeting new audiences, including the US military, which it's tapping to find new franchisees.

The company is also working increasingly with celebrity trainers, such as Gunnar Peterson and celebrity athletes, such as David Beckham, who has invested in F45.

The F45 workout runs on a proprietary system, however, the company has recently lost a lawsuit it brought against Body Fit Training in the Australian courts, where the judge ruled that two F45 patents were invalid and costs were awarded to Body Fit Training. A similar court case is upcoming in the US.

RELATED STORIES
F45 targets military veterans as franchisees and launches $300m loan financing deal with Fortress


F45 is collaborating with investment group Fortress to provide new and existing franchisees with loan financing. The facility is funded with an initial tranche of US$150m but demand could push the envelope to US$300m.
FEATURE: HCM People: Gunnar Peterson


F45’s new chief of athletics on developing exclusive new workouts for the brand
David Beckham announced as partner in new London gym


David Beckham has opened an F45 studio in London, as part of the franchised fitness operator's plans to highlight its UK expansion push.
F45 takes fitness to the seas with OneSpaWorld partnership


F45 Training will begin offering its functional fitness classes on board cruise ships, after securing a partnership with OneSpaWorld.
MORE NEWS
ukactive Awards winners announced as sector reunites to celebrate excellence
The best in the business from across the physical activity sector were honoured last night (30 June) as the winners of the ukactive Awards 2022 were announced at Birmingham’s ICC.
New initiative tackles intimidation and sexual harassment
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head of consumer engagement, announced that UK Active, Sport England’s This Girl Can and CIMPSA are teaming up to make gyms, health clubs and leisure centres safer and more inclusive for women.
Researchers move closer to creating an exercise pill
HCM understands researchers are moving closer to creating a pill to mimic some of the benefits of exercise.
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EGYM is a global fitness technology leader, providing a network of fitness facility partners with in [more...]
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Technogym Biocircuit
Losing weight, building strength, ageing in good health: whatever takes you to the fitness club, it needs to be addressed specifically. One size doesn’t simply fit all. Up until today. Find out more...
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©Cybertrek 2022

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