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Peloton's new commercial arm sets aim on the hospitality market
POSTED 20 Sep 2021 . BY Tom Walker
Peloton said it would initially be targeting the hospitality market with its commercial operations Credit: Peloton
Peloton has completed the merging of its commercial operations with Precor
The expanded Peloton Commercial division's product range will combine Peloton's bikes and treads with Precor’s catalogue of strength and CV kit
Peloton said it would initially be targeting the hospitality market
It will do this by offering both fitness club and in-room exercise solutions
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year.

The new, expanded Peloton Commercial division will now offer a suite of fitness products that combines Peloton's bikes and treadmills with Precor’s catalogue of strength and cardio equipment.

Announcing the move, Peloton said it would initially be targeting the global hospitality market with its new, extended offer.

The company said it will do this by offering both fitness club and in-room exercise solutions.

Brad Olson, Peloton's chief business officer, said: "It's no secret that Peloton invented the connected fitness category and has experienced massive growth.

"In just the last five years that I've been at Peloton, we've introduced new products, expanded to new markets, and grown our community to nearly six million members around the world.

"But one of the things that will never change is the incredible feeling of that very first Peloton ride, which for so many members, takes place at a hotel equipped with Peloton Bikes.

"We're excited to scale that experience with even more hospitality partners around the world.

"And this is just the first step for Peloton Commercial – we look forward to bringing this experience to even more shared spaces in the months ahead.”

Peloton completed the acquisition of Precor in a deal worth US$420m in April 2021.

By doing so, it became an important player in the commercial fitness market overnight.

As well as acquiring Precor's portfolio of products, Peloton gained 625,000sq ft of factory space in North Carolina and Washington State, US, along with a 100-strong R&D team, in-house tooling and fabrication and a quality assurance set-up.

Peloton plans to begin manufacturing its products in the United States before the end of the calendar year 2021.
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Jobs    News   Products   Magazine
NEWS
Peloton's new commercial arm sets aim on the hospitality market
POSTED 20 Sep 2021 . BY Tom Walker
Peloton said it would initially be targeting the hospitality market with its commercial operations Credit: Peloton
Peloton has completed the merging of its commercial operations with Precor
The expanded Peloton Commercial division's product range will combine Peloton's bikes and treads with Precor’s catalogue of strength and CV kit
Peloton said it would initially be targeting the hospitality market
It will do this by offering both fitness club and in-room exercise solutions
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year.

The new, expanded Peloton Commercial division will now offer a suite of fitness products that combines Peloton's bikes and treadmills with Precor’s catalogue of strength and cardio equipment.

Announcing the move, Peloton said it would initially be targeting the global hospitality market with its new, extended offer.

The company said it will do this by offering both fitness club and in-room exercise solutions.

Brad Olson, Peloton's chief business officer, said: "It's no secret that Peloton invented the connected fitness category and has experienced massive growth.

"In just the last five years that I've been at Peloton, we've introduced new products, expanded to new markets, and grown our community to nearly six million members around the world.

"But one of the things that will never change is the incredible feeling of that very first Peloton ride, which for so many members, takes place at a hotel equipped with Peloton Bikes.

"We're excited to scale that experience with even more hospitality partners around the world.

"And this is just the first step for Peloton Commercial – we look forward to bringing this experience to even more shared spaces in the months ahead.”

Peloton completed the acquisition of Precor in a deal worth US$420m in April 2021.

By doing so, it became an important player in the commercial fitness market overnight.

As well as acquiring Precor's portfolio of products, Peloton gained 625,000sq ft of factory space in North Carolina and Washington State, US, along with a 100-strong R&D team, in-house tooling and fabrication and a quality assurance set-up.

Peloton plans to begin manufacturing its products in the United States before the end of the calendar year 2021.
RELATED STORIES
Are Amazon, Nike and other 'big names' planning a bid for Peloton?


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Active Oxfordshire secures £1.3 million to tackle shocking levels of inequality
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new programme for children.
Barry’s considers next investor move, as North Castle Partners looks to exit
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to be looking at strategic options, including taking on a new backer.
Providence Equity Partners takes control of VivaGym and its Fitness Hut brand
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym from Bridges Fund Management, which will exit as a shareholder. Financial terms have not been disclosed.
Bannatyne has bounced back from the pandemic
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