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Hyperice launches mental wellness division as part of a holistic approach
POSTED 13 Sep 2021 . BY Tom Walker
Core provides a meditation training device that uses haptics and biofeedback Credit: Hyperice
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity
The company wants to position itself as a holistic, high-performance wellness brand
Core will provide the base for Hyperice's new Mind Technology Division
The "multi-prong transformation" includes a global brand campaign and a suite of new products and technologies
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position it as a holistic, high-performance wellness brand.

Core provides a meditation training device that uses haptics and biofeedback to guide progress and personalise techniques.

Core will provide the base for Hyperice's new Mind Technology Division, which will be at the heart of a "multi-prong transformation" that includes a global brand campaign and a suite of new products and technologies.

Jim Huether, CEO of Hyperice, said the Core acquisition and the creation of a Mind Technology Division highlight the company's commitment to mental wellness as a critical pillar to overall health and performance.

“Our company DNA is rooted in serving elite athletes, and we will continue to do so as we enter this next stage," Huether said.

"But as our footprint has grown over the past decade, it is imperative for us to ensure the benefits of our products are accessible to help everyone be the best version of themselves.

"We are now able to offer innovation in performance technologies paired with a unique mental wellness offering, with Core, that delivers an unparalleled experience to all types of athletes in support of both their physical and mental wellness."
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Jobs    News   Products   Magazine
NEWS
Hyperice launches mental wellness division as part of a holistic approach
POSTED 13 Sep 2021 . BY Tom Walker
Core provides a meditation training device that uses haptics and biofeedback Credit: Hyperice
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity
The company wants to position itself as a holistic, high-performance wellness brand
Core will provide the base for Hyperice's new Mind Technology Division
The "multi-prong transformation" includes a global brand campaign and a suite of new products and technologies
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position it as a holistic, high-performance wellness brand.

Core provides a meditation training device that uses haptics and biofeedback to guide progress and personalise techniques.

Core will provide the base for Hyperice's new Mind Technology Division, which will be at the heart of a "multi-prong transformation" that includes a global brand campaign and a suite of new products and technologies.

Jim Huether, CEO of Hyperice, said the Core acquisition and the creation of a Mind Technology Division highlight the company's commitment to mental wellness as a critical pillar to overall health and performance.

“Our company DNA is rooted in serving elite athletes, and we will continue to do so as we enter this next stage," Huether said.

"But as our footprint has grown over the past decade, it is imperative for us to ensure the benefits of our products are accessible to help everyone be the best version of themselves.

"We are now able to offer innovation in performance technologies paired with a unique mental wellness offering, with Core, that delivers an unparalleled experience to all types of athletes in support of both their physical and mental wellness."
MORE NEWS
Stunned silence greets Nadine Dorries' appointment as 10th culture secretary in 10 years
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture and Sport – becoming the 10th person to hold the role in the past 10 years.
CIMSPA partners with Google and Joe Wicks on digital marketing hub
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with current trends.
New industry award named in honour of late Jan Spaticchia
An award celebrating outstanding individuals in the fitness sector is to be named in honour of Jan Spaticchia, who passed away suddenly earlier this year.
DLL goes on the acquisition trail – plans 40 new clubs in the UK
David Lloyd Leisure (DLL) is looking to expand its estate through acquisition, after seeing a 'remarkable' bounceback in membership levels since reopening its clubs earlier this year.
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COMPANY PROFILES
TRIB3 International Ltd

A world class experience to challenge every client. Affordable luxury brand with award winning des [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
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ABOUT LEISURE MEDIA
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