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European health club revenues fell by a third in 2020
POSTED 23 Jun 2021 . BY Tom Walker
Clubs, studios and gyms across the continent had a total of 54.8 million members in December 2020 Credit: Shutterstock/Iakov Filimonov
The number of members at European health clubs fell from 64.8 million in 2019 to 54.8 million at the end of 2020
The figures come from the European Health & Fitness Market Report
The total number of fitness clubs declined by 1.4 per cent to 62,775 during 2020
Total health club revenues fell by nearly a third from the record level of €28.2bn in 2019 to €18.9bn in 2020
The number of active memberships across European health clubs fell by roughly 10 million – or 15.4 per cent – during 2020, a year defined by the pandemic.

Clubs, studios and gyms across the continent had a total of 54.8 million members in December 2020 – a significant fall from the 64.8 million members in 2019.

The figures come from the European Health & Fitness Market Report, compiled by Deloitte and published today (23 June) by industry body EuropeActive.

The report also shows that revenues fell by nearly a third (32.9 per cent), from the record level of €28.2bn in 2019 to €18.9bn in 2020. The top 15 European fitness operators achieved total revenues of €2.6 billion in 2020.

The total number of fitness clubs declined by 1.4 per cent to 62,775 – a relatively small figure, considering the pandemic lockdowns forced clubs to close – in some cases – between 40 to 50 per cent of their operational days.

Among the other key findings in the report is that the confidence of investors in future growth opportunities within the fitness sector remains high.

This is demonstrated by the large sums invested during 2020 in the various segments of the fitness ecosystem through existing companies and startups, both online and offline.

"A significant portion of this investment is from big-tech, notably Apple, Google and Amazon," the report states.

"In 2020 16 major M&A transactions involving a total of 854 clubs were registered, with 505 clubs changing ownership before March."

Commenting on the report, EuropeActive's executive director, Andreas Paulsen, said: "Over the past years the European Health & Fitness Market Report has become the gold standard for market research in the fitness and physical activity sector.

"Especially at this challenging and transformative time for our sector, we need reliable data to factually evidence the impact of COVID-19 and more importantly, to evidence our sector’s positive and essential impact in our communities across Europe."

Huw Edwards, CEO of ukactive, said: "This report shows the incredibly damaging impact that the COVID-19 pandemic has had on our sector, following prolonged periods of closure across Europe.

“The loss of revenues and decline in membership levels not only impacts our industry but, crucially, the wellbeing of our nations, both in terms of physical and mental health.

“With the renewed focus on public health and wellbeing across Europe, our governments must grasp the opportunity to help the fitness and leisure sector to develop and grow its impact across society.”

For more information and to purchase the full report, click here.
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Deloitte report: impact of COVID-19 on the European fitness market


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European Health & Fitness Market Report 2020 will serve as post-COVID-19 benchmark


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Jobs   News   Products   Magazine
NEWS
European health club revenues fell by a third in 2020
POSTED 23 Jun 2021 . BY Tom Walker
Clubs, studios and gyms across the continent had a total of 54.8 million members in December 2020 Credit: Shutterstock/Iakov Filimonov
The number of members at European health clubs fell from 64.8 million in 2019 to 54.8 million at the end of 2020
The figures come from the European Health & Fitness Market Report
The total number of fitness clubs declined by 1.4 per cent to 62,775 during 2020
Total health club revenues fell by nearly a third from the record level of €28.2bn in 2019 to €18.9bn in 2020
The number of active memberships across European health clubs fell by roughly 10 million – or 15.4 per cent – during 2020, a year defined by the pandemic.

Clubs, studios and gyms across the continent had a total of 54.8 million members in December 2020 – a significant fall from the 64.8 million members in 2019.

The figures come from the European Health & Fitness Market Report, compiled by Deloitte and published today (23 June) by industry body EuropeActive.

The report also shows that revenues fell by nearly a third (32.9 per cent), from the record level of €28.2bn in 2019 to €18.9bn in 2020. The top 15 European fitness operators achieved total revenues of €2.6 billion in 2020.

The total number of fitness clubs declined by 1.4 per cent to 62,775 – a relatively small figure, considering the pandemic lockdowns forced clubs to close – in some cases – between 40 to 50 per cent of their operational days.

Among the other key findings in the report is that the confidence of investors in future growth opportunities within the fitness sector remains high.

This is demonstrated by the large sums invested during 2020 in the various segments of the fitness ecosystem through existing companies and startups, both online and offline.

"A significant portion of this investment is from big-tech, notably Apple, Google and Amazon," the report states.

"In 2020 16 major M&A transactions involving a total of 854 clubs were registered, with 505 clubs changing ownership before March."

Commenting on the report, EuropeActive's executive director, Andreas Paulsen, said: "Over the past years the European Health & Fitness Market Report has become the gold standard for market research in the fitness and physical activity sector.

"Especially at this challenging and transformative time for our sector, we need reliable data to factually evidence the impact of COVID-19 and more importantly, to evidence our sector’s positive and essential impact in our communities across Europe."

Huw Edwards, CEO of ukactive, said: "This report shows the incredibly damaging impact that the COVID-19 pandemic has had on our sector, following prolonged periods of closure across Europe.

“The loss of revenues and decline in membership levels not only impacts our industry but, crucially, the wellbeing of our nations, both in terms of physical and mental health.

“With the renewed focus on public health and wellbeing across Europe, our governments must grasp the opportunity to help the fitness and leisure sector to develop and grow its impact across society.”

For more information and to purchase the full report, click here.
RELATED STORIES
Deloitte report: impact of COVID-19 on the European fitness market


European fitness operators will face increased consolidation, accelerated digitalisation and the new reality of creating hybrid models due to the COVID-19 pandemic, according to a large-scale report by Deloitte.
EuropeActive publishes Horizon 2025 – sectoral manifesto for European fitness


Industry body EuropeActive has published a sectoral manifesto which outlines the aims and objectives of the "entire ecosystem of the European fitness and physical activity sector" for the next five years.
European Health & Fitness Market Report 2020 will serve as post-COVID-19 benchmark


Although the facts may seem less relevant now due to the coronavirus pandemic, new numbers – out today in the new European Health & Fitness Market Report 2020, published by EuropeActive and Deloitte – show the European fitness industry experienced another year of growth during 2019.
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Exclusive: HCM talks to Rainer Schaller about buying Gold’s Gym
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will have to prepare for permanent life with COVID-19 – but that the future will also present plenty of opportunities for the sector.
Arena gets US$5.2m seed financing to enter connected strength training market
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EuropeActive to publish new study on COVID-19 cases and health club visits
Further research into the levels of positive COVID-19 cases among those to have visited fitness clubs and leisure facilities is currently being developed by EuropeActive.
Revolutionary new Passivhaus leisure centre gets the go-ahead. Will reduce energy costs by 60%
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During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing. [more...]

FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app. [more...]
+ More featured suppliers  
COMPANY PROFILES
miha bodytec

Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscl [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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Retrofit London partners with Technogym to create high energy formats
Retrofit London creates personalised experience, premium service and sensational classes in partnership with Technogym Find out more...
+ More videos  

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+ More directory  
DIARY

 

24-25 Jul 2021

Active Aging Summit

Online / virtual, United States
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The Les Nouvelles Esthetiques Spa Conference 2021

The Houghton Hotel, Johannesburg, South Africa
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS