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Gymbox and WeWork sign deal for exclusive collaboration
POSTED 08 Jun 2021 . BY Tom Walker
WeWork members will gain access to a bespoke package of Gymbox workouts Credit: Gymbox
Gymbox has signed deal to provide members of WeWork with workouts
WeWork provides flexible workspaces across the UK and Ireland
WeWork members will gain access to an bespoke package of Gymbox workouts
The collaboration will also see the brands come together to curate a series of rooftop events
Gymbox has signed a partnership agreement to provide members of flexible workspace provider WeWork with both in-person and on-demand fitness classes.

WeWork members will gain access to an bespoke package of Gymbox workouts, with classes covering seven branded categories – from Sweat and Strength to Holistic.

As well as an exclusive class timetable – offered both at Gymbox’s studios and WeWork’s dedicated wellness spaces – the partnership will see the creation of tailored digital class content which members can access from anywhere.

The collaboration will also see the brands come together to curate a series of rooftop events this summer.

It is the latest example of how fitness operators are looking to diversify their offer in a market disrupted by the pandemic, by combining physical facilities with digital offers and striking deals with service providers in other markets.

Marc Diaper, Gymbox CEO, said: "The demand for flexibility in where, when and how we work out has increased immensely.

"This deal means WeWork members will be able to factor in training and exercise freely and conveniently while feeling part of a community, which is a great benefit for physical and mental wellbeing.

"WeWork is a forward-thinking brand, has a very strong tone of voice."

Mathieu Proust, WeWork general manager, UK, Ireland and Emerging Markets, added: "At WeWork, we understand the importance of having a diverse workspace that not only caters to varying working needs but also prioritises employee wellbeing.

"We know flexibility will now define the future of work, and Gymbox’s On Demand content underscores this shift; enabling our members to get involved and keep fit, even when working from home.”

In January 2021, while the UK's fitness sector was still in lockdown, Gymbox launched a service which gave consumers the opportunity to own their own bespoke Gymbox space.

The home gym design and build service, called Home Sweat Home, will see Gymbox's project teams create at-home fitness spaces in line with the operator's brand values.
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Jobs   News   Products   Magazine
NEWS
Gymbox and WeWork sign deal for exclusive collaboration
POSTED 08 Jun 2021 . BY Tom Walker
WeWork members will gain access to a bespoke package of Gymbox workouts Credit: Gymbox
Gymbox has signed deal to provide members of WeWork with workouts
WeWork provides flexible workspaces across the UK and Ireland
WeWork members will gain access to an bespoke package of Gymbox workouts
The collaboration will also see the brands come together to curate a series of rooftop events
Gymbox has signed a partnership agreement to provide members of flexible workspace provider WeWork with both in-person and on-demand fitness classes.

WeWork members will gain access to an bespoke package of Gymbox workouts, with classes covering seven branded categories – from Sweat and Strength to Holistic.

As well as an exclusive class timetable – offered both at Gymbox’s studios and WeWork’s dedicated wellness spaces – the partnership will see the creation of tailored digital class content which members can access from anywhere.

The collaboration will also see the brands come together to curate a series of rooftop events this summer.

It is the latest example of how fitness operators are looking to diversify their offer in a market disrupted by the pandemic, by combining physical facilities with digital offers and striking deals with service providers in other markets.

Marc Diaper, Gymbox CEO, said: "The demand for flexibility in where, when and how we work out has increased immensely.

"This deal means WeWork members will be able to factor in training and exercise freely and conveniently while feeling part of a community, which is a great benefit for physical and mental wellbeing.

"WeWork is a forward-thinking brand, has a very strong tone of voice."

Mathieu Proust, WeWork general manager, UK, Ireland and Emerging Markets, added: "At WeWork, we understand the importance of having a diverse workspace that not only caters to varying working needs but also prioritises employee wellbeing.

"We know flexibility will now define the future of work, and Gymbox’s On Demand content underscores this shift; enabling our members to get involved and keep fit, even when working from home.”

In January 2021, while the UK's fitness sector was still in lockdown, Gymbox launched a service which gave consumers the opportunity to own their own bespoke Gymbox space.

The home gym design and build service, called Home Sweat Home, will see Gymbox's project teams create at-home fitness spaces in line with the operator's brand values.
RELATED STORIES
FEATURE: HCM People: Marc Diaper


The Gymbox CEO talks about partnering with hotel chain CitizenM
Gymbox launches home gym design and build service


Boutique operator Gymbox has launched a new service, giving consumers the opportunity to take their at-home fitness solutions to the next level by owning their own bespoke Gymbox space.
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European health club revenues fell by a third in 2020
The number of active memberships across European health clubs fell by roughly 10 million – or 15.4 per cent – during 2020, a year defined by the pandemic.
Peloton launches Corporate Wellness platform
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Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle. [more...]

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
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+ More featured suppliers  
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We design, manufacture and install bespoke timber furniture, including lockers, vanities, bench se [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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CPASE creates unforgettable luxury member experience at new boutique club with Technogym
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+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

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