POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
NEWS
Survey confirms huge takeup of digital during lockdowns
POSTED 01 Jun 2021 . BY Tom Walker
The majority of fitness studios have been training members outdoors Credit: Shutterstock/NDAB Creativity
Technology can enable operators big and small to deliver varied and personalised experiences to keep clients feeling motivated
– Hugo Braam
Virtuagym has published the results of a survey of its customers
Shows how combination of physical and digital services has been playing an important role
The research looked at gyms, fitness studios and personal trainers from the beginning of 2021
Digital technology was "vital" in motivating and engaging members during the period
The combining of physical and digital has been playing an important role in membership-based fitness businesses, according to a new global customer survey by Virtuagym.

The survey looked at gyms, fitness studios and personal trainers that use Virtuagym services from the beginning of 2021.

It shows that, during the first three months of 2021, more than two thirds (69 per cent) of fitness businesses had to close their doors.

During those months nearly half (45 per cent) of health clubs and a third of fitness studios (32 per cent) and PTs (36 per cent) used technology to provide home workout content.

In addition, half of studios (49 per cent) and 40 per cent of clubs and personal trainers used digital apps to provide virtual training.

The same number of health clubs also engaged with members through one-to-one online coaching and live streaming of classes.

Tech proved essential in maintaining a sense of community among members, with nearly two-thirds (60 per cent) of health clubs and more than half of studios (54 per cent) offering online group classes, while 50 per cent of clubs used in-app community features.

This rise in group fitness extended to the outdoors, with the majority of fitness studios (86 per cent) training members in parks and over 40 per cent of health clubs and personal trainers working out in front of their facilities.

Wearable technology has also been proving invaluable, with more than half (51 per cent) of gyms and 45 per cent of personal trainers using fitness trackers to assist clients in meeting their fitness goals during periods of restriction.

Tech played a role when it came to streamlining business efficiencies and ensuring compliance with COVID-19 regulations – more than two thirds (69 per cent) of health clubs used digital check-ins, online class bookings and attendance tracking.

Virtuagym's Hugo Braam said: "We believe technology will be a real game-changer for the fitness industry, it can enable operators large and small to deliver varied and personalised experiences to keep clients feeling motivated and ultimately really improving their physical and mental wellbeing”.
RELATED STORIES
FEATURE: Insight: Powering back


In spite of the boom in home workouts, research indicates consumers can’t wait to get back to the gym, with digital acting as a funnel for new members, says Phillip Mills
FEATURE: Interview: Francesco Arlotti, Technogym


The head of digital solutions says the pandemic is an opportunity for creativity
FEATURE: Consumer culture: Unique challenge


Ken Hughes shares vital insights on navigating the new consumer landscape
MORE NEWS
European health club revenues fell by a third in 2020
The number of active memberships across European health clubs fell by roughly 10 million – or 15.4 per cent – during 2020, a year defined by the pandemic.
Peloton launches Corporate Wellness platform
Peloton is expanding its reach within the online fitness market with the launch of a new Corporate Wellness platform.
Calories don't count – but the way a body absorbs them does
Dr Giles Yeo, a geneticist at Cambridge University in the UK, has written a new book in which he makes the case that the current approach to understanding calories is "entirely wrong".
Memberships for new virtual personal training app, Wrkout, 'sell out in a day'
A new digital fitness platform delivering live, virtually optimised personal training has sold out all of its available memberships in a day.
+ More news   
LATEST JOBS
Sports Club Fitness Instructor
Dulwich College
Salary: £10.00 per hour
Job location: Dulwich College, The Sports Club , United Kingdom
Personal Trainer
énergie Fitness
Salary: Competitive
Job location: Bognor Regis, UK
Fitness Motivator
Everyone Active
Salary: Competitive
Job location: Saint Nicholas Park, Warwick , United Kingdom
Self-Employed Personal Trainer
Coach Gyms
Salary: Self Employed
Job location: Leeds / Harrogate, UK , United Kingdom
Head Instructor
Essex Boot Camp
Salary: Competitive
Job location: Loughton / Epping / Chigwell area , United Kingdom
Self Employed Personal trainers
Everyone Active
Salary: Self Employed
Job location: West Lindsey Leisure Centre, Gainsborough , United Kingdom
+ More jobs  

FEATURED SUPPLIERS

Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers. [more...]

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. [more...]
+ More featured suppliers  
COMPANY PROFILES
Crown Sports Lockers

We design, manufacture and install bespoke timber furniture, including lockers, vanities, bench se [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2021

World Spa & Wellness Asia Online Conference

Online,
24-24 Jun 2021

Post Covid Recovery Conference

Vrtual,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
NEWS
Survey confirms huge takeup of digital during lockdowns
POSTED 01 Jun 2021 . BY Tom Walker
The majority of fitness studios have been training members outdoors Credit: Shutterstock/NDAB Creativity
Technology can enable operators big and small to deliver varied and personalised experiences to keep clients feeling motivated
– Hugo Braam
Virtuagym has published the results of a survey of its customers
Shows how combination of physical and digital services has been playing an important role
The research looked at gyms, fitness studios and personal trainers from the beginning of 2021
Digital technology was "vital" in motivating and engaging members during the period
The combining of physical and digital has been playing an important role in membership-based fitness businesses, according to a new global customer survey by Virtuagym.

The survey looked at gyms, fitness studios and personal trainers that use Virtuagym services from the beginning of 2021.

It shows that, during the first three months of 2021, more than two thirds (69 per cent) of fitness businesses had to close their doors.

During those months nearly half (45 per cent) of health clubs and a third of fitness studios (32 per cent) and PTs (36 per cent) used technology to provide home workout content.

In addition, half of studios (49 per cent) and 40 per cent of clubs and personal trainers used digital apps to provide virtual training.

The same number of health clubs also engaged with members through one-to-one online coaching and live streaming of classes.

Tech proved essential in maintaining a sense of community among members, with nearly two-thirds (60 per cent) of health clubs and more than half of studios (54 per cent) offering online group classes, while 50 per cent of clubs used in-app community features.

This rise in group fitness extended to the outdoors, with the majority of fitness studios (86 per cent) training members in parks and over 40 per cent of health clubs and personal trainers working out in front of their facilities.

Wearable technology has also been proving invaluable, with more than half (51 per cent) of gyms and 45 per cent of personal trainers using fitness trackers to assist clients in meeting their fitness goals during periods of restriction.

Tech played a role when it came to streamlining business efficiencies and ensuring compliance with COVID-19 regulations – more than two thirds (69 per cent) of health clubs used digital check-ins, online class bookings and attendance tracking.

Virtuagym's Hugo Braam said: "We believe technology will be a real game-changer for the fitness industry, it can enable operators large and small to deliver varied and personalised experiences to keep clients feeling motivated and ultimately really improving their physical and mental wellbeing”.
RELATED STORIES
FEATURE: Insight: Powering back


In spite of the boom in home workouts, research indicates consumers can’t wait to get back to the gym, with digital acting as a funnel for new members, says Phillip Mills
FEATURE: Interview: Francesco Arlotti, Technogym


The head of digital solutions says the pandemic is an opportunity for creativity
FEATURE: Consumer culture: Unique challenge


Ken Hughes shares vital insights on navigating the new consumer landscape
MORE NEWS
European health club revenues fell by a third in 2020
The number of active memberships across European health clubs fell by roughly 10 million – or 15.4 per cent – during 2020, a year defined by the pandemic.
Peloton launches Corporate Wellness platform
Peloton is expanding its reach within the online fitness market with the launch of a new Corporate Wellness platform.
Calories don't count – but the way a body absorbs them does
Dr Giles Yeo, a geneticist at Cambridge University in the UK, has written a new book in which he makes the case that the current approach to understanding calories is "entirely wrong".
Memberships for new virtual personal training app, Wrkout, 'sell out in a day'
A new digital fitness platform delivering live, virtually optimised personal training has sold out all of its available memberships in a day.
Exercise should be prescribed for depression, finds report from the John W Brick Mental Health Foundation
People with depression should be prescribed exercise and then monitored for the first 12 weeks of their regime – similar to the way physical therapy is used to help people recover from injuries.
Strenuous exercise increases chance of developing motor neurone disease in some people
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with certain genetic profiles.
+ More news   
 
FEATURED SUPPLIERS

Is broken gym equipment killing your business potential?
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of order’ signs hanging from treadmills, weight machines or cross-trainers. [more...]

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. [more...]
+ More featured suppliers  
COMPANY PROFILES
Crown Sports Lockers

We design, manufacture and install bespoke timber furniture, including lockers, vanities, bench se [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2021

World Spa & Wellness Asia Online Conference

Online,
24-24 Jun 2021

Post Covid Recovery Conference

Vrtual,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS