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NEWS
PureGym gearing up for reopening with 10 new sites
POSTED 08 Apr 2021 . BY Tom Walker
The 10 new health clubs will be launched alongside PureGym's existing 230 sites Credit: PureGym

We know there is a huge appetite to return to the gym both amongst our existing members and the broader population
– Rebecca Passmore
Health clubs and fitness studios in England will reopen on Monday 12 April
PureGym will launch 10 new clubs during "reopening week"
New sites are in addition to existing 230 locations
PureGym will look to further growth and will target high street sites vacated during the pandemic
As health clubs and fitness studios in England are counting the hours down to reopening day on Monday 12 April, PureGym has announced it will open 10 brand new health clubs alongside its existing 230 sites.

The 10 new clubs will be launched at various stages during "reopening week" and are linked to long-term lease commitments made by PureGym before the COVID-19 pandemic.

The expansion comes at a time when some leisure and retail businesses are shrinking their estates, especially on the high street.

According to PureGym MD Rebecca Passmore, the company is bucking this trend and has ambitions to further increase its estate across the UK.

She added that the company will have "an important role to play in sustaining vibrant high streets" as they adapt to new uses.

“We are re-opening with 10 brand new gyms, our biggest ever weekly expansion, at locations across the country," Passmore said.

"We know there is a huge appetite to return to the gym both amongst our existing members and the broader population as people want to resume active lifestyles to manage their physical and mental wellbeing.

"Gyms are great additions to the high street and retail parks and we look forward to welcoming new members and opening more sites as the year progresses.”

On 12 April, PureGym sites will re-open under its TrainSafe protocols, which the group developed last year, having consulted closely with the physical activity industry, the government and the health authorities.

The protocols include social distancing, a sanitised training environment, controlled access and limited numbers to ensure social distancing.
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Jobs    News   Products   Magazine
NEWS
PureGym gearing up for reopening with 10 new sites
POSTED 08 Apr 2021 . BY Tom Walker
The 10 new health clubs will be launched alongside PureGym's existing 230 sites Credit: PureGym
We know there is a huge appetite to return to the gym both amongst our existing members and the broader population
– Rebecca Passmore
Health clubs and fitness studios in England will reopen on Monday 12 April
PureGym will launch 10 new clubs during "reopening week"
New sites are in addition to existing 230 locations
PureGym will look to further growth and will target high street sites vacated during the pandemic
As health clubs and fitness studios in England are counting the hours down to reopening day on Monday 12 April, PureGym has announced it will open 10 brand new health clubs alongside its existing 230 sites.

The 10 new clubs will be launched at various stages during "reopening week" and are linked to long-term lease commitments made by PureGym before the COVID-19 pandemic.

The expansion comes at a time when some leisure and retail businesses are shrinking their estates, especially on the high street.

According to PureGym MD Rebecca Passmore, the company is bucking this trend and has ambitions to further increase its estate across the UK.

She added that the company will have "an important role to play in sustaining vibrant high streets" as they adapt to new uses.

“We are re-opening with 10 brand new gyms, our biggest ever weekly expansion, at locations across the country," Passmore said.

"We know there is a huge appetite to return to the gym both amongst our existing members and the broader population as people want to resume active lifestyles to manage their physical and mental wellbeing.

"Gyms are great additions to the high street and retail parks and we look forward to welcoming new members and opening more sites as the year progresses.”

On 12 April, PureGym sites will re-open under its TrainSafe protocols, which the group developed last year, having consulted closely with the physical activity industry, the government and the health authorities.

The protocols include social distancing, a sanitised training environment, controlled access and limited numbers to ensure social distancing.
RELATED STORIES
Tech firm Exerp secures PureGym partnership


Fitness tech and software firm Exerp has secured a strategic partnership agreement with budget gym chain PureGym.
FEATURE: Ask An Expert: Rent


When the government’s rent moratorium comes to an end, operators could face problems. We ask the experts how to resolve rent issue and avoid an economic ‘long COVID’
PureGym expects European operations to reopen before UK – says it has 12 months of liquidity


PureGym expects lockdowns to last "until at least 31 March" – and that it will be reopening its Danish and Swiss operations before the UK.
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Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Planet Fitness trans locker room debacle confirms the need for industry guidelines
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a trans person having been photographed using the women’s locker room at an Alaskan gym.
Top operators gather from across Europe for EHFF
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed by FIBO from 11-14 April, which will feature almost 1,000 exhibitors.
Jason Worthy joins Myzone as group CEO to drive international growth
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Global summit will bring together industry leaders in health, fitness and wellness
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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