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Virgin Active sells historic Barbican site to Nuffield
POSTED 19 Mar 2021 . BY Tom Walker
The historic club has operated under a number of owners and brands – including Healthtrack, Holmes Place and, most recently, Virgin Active Credit: Virgin Active
Nuffield Health acquires lease for club which became one of the UK's first up-scale gyms in 1980s
The property has operated as a health club since the 1980s, when it first opened as The Barbican Health and Fitness Centre
Previous operators include Bally's, Healthtrack and Holmes Place
Nuffield said the acquisition is part of a larger strategy for its London operations
Nuffield Health has acquired the lease for the historic Barbican health club site in London, which is currently operated by Virgin Active.

Located on Aldersgate Road, the property has been operated as a health club since the 1980s, when it first opened as The Barbican Health and Fitness Centre.

Thanks to being developed by industry entrepreneur David Giampaolo – and its association with Diana, Princess of Wales, who opened the club – the property became one of the UK's first upmarket health and fitness venues.

Since its launch, the club has operated under a number of owners and brands – including Healthtrack, Holmes Place and, most recently, Virgin Active.

Nuffield's decision to acquire the property is part of a larger strategy, which the health charity is looking to implement for its London operations.

A spokesperson for Nuffield Health said: “We can confirm that we have taken over the lease of the Virgin Active site at the Barbican, London.

"The site will become London’s leading fitness and wellbeing centre, representing a strategic opportunity for us to reach more people with our connected health services and strengthen our London presence.”

A spokesperson for Virgin Active said the arrangement for Nuffield to take over the site suited both parties.

"Nuffield approached us a few months ago around this site, given its proximity to St Barts [where Nuffield is building a new hospital] and their connected health services strategy," they said.

"Transferring the Barbican site to them suited us given we already have broad coverage of gyms in the City of London.

"This also gave us the opportunity to move our head office to the same location as our Academy and filming studio for our Online+ digital content. We wish them all the best with this site."

Virgin Active is currently battling to secure its future, after being hit badly by the pandemic.

Investors in the company are understood to be ready to provide a £60m+ funding injection into the fitness operator, but any fresh investment would need to be accompanied by a "wide-ranging" restructure of the business.

Virgin Active had 243 health clubs globally prior to the pandemic (at the end of 2019) with 42 in the UK.

Nuffield Health currently operates 31 hospitals; a total of 113 fitness and wellbeing clubs and healthcare clinics; and more than 200 workplace wellbeing services.
RELATED STORIES
  Battle for Virgin Active: restructure 'still possible'


A battle to save Virgin Active is continuing, as the company works to secure a restructuring plan which would be approved by its creditors.
  Virgin Active investors preparing rescue deal for fitness chain


Virgin Active investors are understood to be preparing a £60m+ funding injection into the fitness operator, in a bid to secure its future.
  Nuffield Health launches free emotional wellbeing classes online


  Virgin Active seeking cash injection to ride out the pandemic


Virgin Active has become the latest big-box operator to signal its intention to raise cash to buffer it from the impact of the pandemic.
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NEWS
Virgin Active sells historic Barbican site to Nuffield
POSTED 19 Mar 2021 . BY Tom Walker
The historic club has operated under a number of owners and brands – including Healthtrack, Holmes Place and, most recently, Virgin Active Credit: Virgin Active
Nuffield Health acquires lease for club which became one of the UK's first up-scale gyms in 1980s
The property has operated as a health club since the 1980s, when it first opened as The Barbican Health and Fitness Centre
Previous operators include Bally's, Healthtrack and Holmes Place
Nuffield said the acquisition is part of a larger strategy for its London operations
Nuffield Health has acquired the lease for the historic Barbican health club site in London, which is currently operated by Virgin Active.

Located on Aldersgate Road, the property has been operated as a health club since the 1980s, when it first opened as The Barbican Health and Fitness Centre.

Thanks to being developed by industry entrepreneur David Giampaolo – and its association with Diana, Princess of Wales, who opened the club – the property became one of the UK's first upmarket health and fitness venues.

Since its launch, the club has operated under a number of owners and brands – including Healthtrack, Holmes Place and, most recently, Virgin Active.

Nuffield's decision to acquire the property is part of a larger strategy, which the health charity is looking to implement for its London operations.

A spokesperson for Nuffield Health said: “We can confirm that we have taken over the lease of the Virgin Active site at the Barbican, London.

"The site will become London’s leading fitness and wellbeing centre, representing a strategic opportunity for us to reach more people with our connected health services and strengthen our London presence.”

A spokesperson for Virgin Active said the arrangement for Nuffield to take over the site suited both parties.

"Nuffield approached us a few months ago around this site, given its proximity to St Barts [where Nuffield is building a new hospital] and their connected health services strategy," they said.

"Transferring the Barbican site to them suited us given we already have broad coverage of gyms in the City of London.

"This also gave us the opportunity to move our head office to the same location as our Academy and filming studio for our Online+ digital content. We wish them all the best with this site."

Virgin Active is currently battling to secure its future, after being hit badly by the pandemic.

Investors in the company are understood to be ready to provide a £60m+ funding injection into the fitness operator, but any fresh investment would need to be accompanied by a "wide-ranging" restructure of the business.

Virgin Active had 243 health clubs globally prior to the pandemic (at the end of 2019) with 42 in the UK.

Nuffield Health currently operates 31 hospitals; a total of 113 fitness and wellbeing clubs and healthcare clinics; and more than 200 workplace wellbeing services.
RELATED STORIES
Battle for Virgin Active: restructure 'still possible'


A battle to save Virgin Active is continuing, as the company works to secure a restructuring plan which would be approved by its creditors.
Virgin Active investors preparing rescue deal for fitness chain


Virgin Active investors are understood to be preparing a £60m+ funding injection into the fitness operator, in a bid to secure its future.
Nuffield Health launches free emotional wellbeing classes online


Virgin Active seeking cash injection to ride out the pandemic


Virgin Active has become the latest big-box operator to signal its intention to raise cash to buffer it from the impact of the pandemic.
MORE NEWS
Sport England’s Active Lives insight finds record activity levels, but enduring health inequalities
While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport England’s latest Active Lives Adults Report.
Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high- end brand in the US and Europe, but is pausing UK expansion.
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