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Gymbox moves into the hotel market with citizenM deal
POSTED 21 Jan 2021 . BY Tom Walker
Gymbox will deliver bespoke, pre-recorded classes across five categories: Strength, Sweat, Fight, Holistic and Rhythm Credit: Gymbox
Gymbox has entered the hospitality space with the signing of a deal to deliver in-room exercise sessions to guests staying at citizenM hotels around the world.

Utilising its Out The Box digital platform – launched last year amid the pandemic lockdowns – Gymbox will deliver bespoke, pre-recorded classes across five categories: strength, sweat, fight, holistic and rhythm.

Guests at citizenM's 21 hotels – located in 14 cities across three continents – will be able to access the service free via their in-room TVs.

“citizenM hotels are designed to give travellers a great base in the most exciting cities in the world, focusing on everything they need, and nothing they don’t," said Robin Chadha, CMO of citizenM hotels.

"Through our collaboration with Gymbox, we're able to offer our guests the choice to be active in the privacy of their room.

"Thanks to our advanced technology and owner-operator structure, we are able to implement new features in one go across the entire portfolio - bringing valuable content like Gymbox’s bespoke in-room workouts directly to our guests, no matter which of our hotels they’re staying at.”

Marc Diaper, Gymbox CEO, said: "The demand for fitness on-the-go is ever increasing and this deal means that citizenM guests can get that workout in before going off to explore some of the world's most exciting cities."

Gymbox operates 11 boutique gyms across London.

The first citizenM opened at Amsterdam’s Schiphol Airport in 2008 and the Netherlands-based chain currently has 21 hotels in its portfolio – including sites in London, Glasgow, Paris, Zurich, New York, Boston and Kuala Lumpur.
Gymbox will utilise its Out The Box digital platform to deliver the classes Credit: Gymbox
Guests at CitizenM's 21 hotels will be able to access the service free via their in-room TVs Credit: CitizenM
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NEWS
Gymbox moves into the hotel market with citizenM deal
POSTED 21 Jan 2021 . BY Tom Walker
Gymbox will deliver bespoke, pre-recorded classes across five categories: Strength, Sweat, Fight, Holistic and Rhythm Credit: Gymbox
Gymbox has entered the hospitality space with the signing of a deal to deliver in-room exercise sessions to guests staying at citizenM hotels around the world.

Utilising its Out The Box digital platform – launched last year amid the pandemic lockdowns – Gymbox will deliver bespoke, pre-recorded classes across five categories: strength, sweat, fight, holistic and rhythm.

Guests at citizenM's 21 hotels – located in 14 cities across three continents – will be able to access the service free via their in-room TVs.

“citizenM hotels are designed to give travellers a great base in the most exciting cities in the world, focusing on everything they need, and nothing they don’t," said Robin Chadha, CMO of citizenM hotels.

"Through our collaboration with Gymbox, we're able to offer our guests the choice to be active in the privacy of their room.

"Thanks to our advanced technology and owner-operator structure, we are able to implement new features in one go across the entire portfolio - bringing valuable content like Gymbox’s bespoke in-room workouts directly to our guests, no matter which of our hotels they’re staying at.”

Marc Diaper, Gymbox CEO, said: "The demand for fitness on-the-go is ever increasing and this deal means that citizenM guests can get that workout in before going off to explore some of the world's most exciting cities."

Gymbox operates 11 boutique gyms across London.

The first citizenM opened at Amsterdam’s Schiphol Airport in 2008 and the Netherlands-based chain currently has 21 hotels in its portfolio – including sites in London, Glasgow, Paris, Zurich, New York, Boston and Kuala Lumpur.
Gymbox will utilise its Out The Box digital platform to deliver the classes Credit: Gymbox
Guests at CitizenM's 21 hotels will be able to access the service free via their in-room TVs Credit: CitizenM
RELATED STORIES
Gymbox says it's had threats of legal action over reopening plans, but no explanation as to why the government is keeping gyms closed


Boutique gym operator, Gymbox, faced threats of legal action over its bid to reopen on 4 July, with CEO, Marc Diaper deciding not to proceed as a result.
Gymbox says it will open on 4 July – without government consent if necessary


Gymbox has broken ranks and announced it will reopen all its gyms on 4 July, unless the UK government explains why it should not.
FEATURE: Interview: David Cooper


The co-founder of Gymbox talks to Kate Cracknell about breaking the rules, innovation in fitness concepts and spending £39m on growth
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Gyms and leisure centres in Scotland are set to open on 26 April, provided that the rate of coronavirus infections keeps falling across the country.
400 gyms and leisure centres already lost, further 2,400 at risk without financial support
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands more are at risk unless they receive urgent, tailored, financial and regulatory support from the government.
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People placing increased emphasis on their physical fitness, the advances made in digital fitness and the opportunities arising from a reshaped real estate landscape will help the fitness industry recover from the pandemic, according to Planet Fitness CEO Chris Rondeau.
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Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention. [more...]
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+ More catalogues  

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The High-Intensity Cardio-Strength Training. Find out more...
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28 Feb - 02 Mar 2021

World Spa & Wellness Online Conference

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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

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