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Pullman to rollout new in-hotel wellbeing and fitness offering with classes powered by Les Mills
POSTED 25 Nov 2020 . BY Megan Whitby
According to the company, Pullman Power is an essential component of the brand’s wellbeing strategy Credit: Accor

Credit: Accor
The introduction of Pullman Power Fitness is a great example of the focus Accor is placing on the wellbeing of our guests and the importance of wellness to consumers today and in the future
– Emlyn Brown
Pullman Hotels & Resorts, part of the Accor group, is introducing Pullman Power Fitness, a social fitness concept with on-demand classes and a community of motivated guests.

More than a gym, it taps into a new era of training diversity, integrated technology and the support of a like-minded community to help Pullman guests stay on top of their fitness game.

Key elements include:

– An around the clock mix of live and virtual fitness classes, powered by Les Mills

– A vibrant fitness space – created after collaboration between Bergman Interior, Fitness Design Group and Accor – carefully developed to beckon interaction and energise bodies while inspiring minds

– Integrated physical activity beyond the gym and fitness studio, including Fit Trails with outdoor exercise circuits and In-Room Fitness Kits

– Pullman will also offer healthy menus created in tune with various dietary needs, abundant in clean food, wholesome ingredients.

According to the company, Pullman Power is an essential component of the brand’s wellbeing strategy which encompasses the universal pillars of healthy living - sleep, food, sport, and spa - providing guests with the opportunity for healthier travel experiences based on their individual pursuits and routines.

The new concept is available at Pullman Paris Centre Bercy and will be introduced in phases around the world beginning in October at select locations and continuing its global rollout throughout 2021 and beyond.

“The introduction of Pullman Power Fitness is a great example of the focus Accor is placing on the wellbeing of our guests and the importance of wellness to consumers today and in the future,” said Emlyn Brown, Accor’s global wellbeing VP.

“Pullman Power’s platform draws on the energy and dynamism of the top fitness concepts globally. Our ambition is to blur the line between a boutique fitness experience and a more conventional hotel gym.”

According to Brown, despite the current global interruptions, the consumer demand for modern and exciting fitness concepts is a global macro trend that is here to stay.

“Our approach encourages Pullman properties to facilitate innovation through video on-demand classes, in-room experiences, app-based exercise partnerships as well as outdoor exercise to create a truly holistic approach to fitness.”
RELATED STORIES
  COVID-19 is helping hoteliers recognise the value of spa revenue, says Emlyn Brown


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  Emlyn Brown is appointed VP of well-being at AccorHotels


Emlyn Brown has joined AccorHotels as VP of well-being for its luxury brands and will work on spa and wellness for properties such as Sofitel, Pullman, Swissôtel and Grand Mercure, among others. He will be based in Paris.
  Pullman teams up with neurotechnology company for new sleep programme


AccorHotels has partnered with Rythm, a neurotechnology company, in a pilot programme that brings Rythm’s wearable sleep tech product, Dreem, to guests at Pullman Paris Centre - Bercy and Pullman San Francisco.
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NEWS
Pullman to rollout new in-hotel wellbeing and fitness offering with classes powered by Les Mills
POSTED 25 Nov 2020 . BY Megan Whitby
According to the company, Pullman Power is an essential component of the brand’s wellbeing strategy Credit: Accor
Credit: Accor
The introduction of Pullman Power Fitness is a great example of the focus Accor is placing on the wellbeing of our guests and the importance of wellness to consumers today and in the future
– Emlyn Brown
Pullman Hotels & Resorts, part of the Accor group, is introducing Pullman Power Fitness, a social fitness concept with on-demand classes and a community of motivated guests.

More than a gym, it taps into a new era of training diversity, integrated technology and the support of a like-minded community to help Pullman guests stay on top of their fitness game.

Key elements include:

– An around the clock mix of live and virtual fitness classes, powered by Les Mills

– A vibrant fitness space – created after collaboration between Bergman Interior, Fitness Design Group and Accor – carefully developed to beckon interaction and energise bodies while inspiring minds

– Integrated physical activity beyond the gym and fitness studio, including Fit Trails with outdoor exercise circuits and In-Room Fitness Kits

– Pullman will also offer healthy menus created in tune with various dietary needs, abundant in clean food, wholesome ingredients.

According to the company, Pullman Power is an essential component of the brand’s wellbeing strategy which encompasses the universal pillars of healthy living - sleep, food, sport, and spa - providing guests with the opportunity for healthier travel experiences based on their individual pursuits and routines.

The new concept is available at Pullman Paris Centre Bercy and will be introduced in phases around the world beginning in October at select locations and continuing its global rollout throughout 2021 and beyond.

“The introduction of Pullman Power Fitness is a great example of the focus Accor is placing on the wellbeing of our guests and the importance of wellness to consumers today and in the future,” said Emlyn Brown, Accor’s global wellbeing VP.

“Pullman Power’s platform draws on the energy and dynamism of the top fitness concepts globally. Our ambition is to blur the line between a boutique fitness experience and a more conventional hotel gym.”

According to Brown, despite the current global interruptions, the consumer demand for modern and exciting fitness concepts is a global macro trend that is here to stay.

“Our approach encourages Pullman properties to facilitate innovation through video on-demand classes, in-room experiences, app-based exercise partnerships as well as outdoor exercise to create a truly holistic approach to fitness.”
RELATED STORIES
COVID-19 is helping hoteliers recognise the value of spa revenue, says Emlyn Brown


Accor’s global VP of wellbeing, Emlyn Brown, believes COVID-19 has provided a platform for hotel spas in city locations to leverage the local market and become a crucial revenue driver.
Pullman's new Maldives property to include underwater aqua villas


Pullman’s Maldives Maamutaa Resort will open two underwater aqua villas this November, exposing guests to the island’s vibrant marine life and coral reef during their stay.
Emlyn Brown is appointed VP of well-being at AccorHotels


Emlyn Brown has joined AccorHotels as VP of well-being for its luxury brands and will work on spa and wellness for properties such as Sofitel, Pullman, Swissôtel and Grand Mercure, among others. He will be based in Paris.
Pullman teams up with neurotechnology company for new sleep programme


AccorHotels has partnered with Rythm, a neurotechnology company, in a pilot programme that brings Rythm’s wearable sleep tech product, Dreem, to guests at Pullman Paris Centre - Bercy and Pullman San Francisco.
MORE NEWS
UK Active and Savanta launch quarterly consumer engagement insight
Improving physical strength and fitness, mental health and confidence are the main reasons for joining a health club, while cost, time and motivation are the main reasons for leaving.
Snap Fitness' holding company – Lift Brands – is up for sale
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company –  owner of Snap Fitness and Fitness On Demand – is up for sale.
Planet Fitness increases price of basic membership for first time in over 20 years
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. The Class A common stocks were repurchased and retired, using cash.
Xponential dumps Geisler as company faces investigation by US Attorney’s Office
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Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive. [more...]
+ More featured suppliers  
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Orbit4

Orbit4 is the ultimate software solution for operators to manage their fitness facility. [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
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18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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