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World United, backed by New Zealand PM, Jacinda Ardern, will help operators relaunch businesses
POSTED 27 Jul 2020 . BY Tom Walker
Fitness facilities across more than 100 countries worldwide are expected to take part in the campaign Credit: Les Mills
"We are facing a major health challenge, but as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well"
– Jacinda Ardern
Les Mills will launch a new global campaign in September, celebrating the return of fitness and designed to help operators grow their memberships.

The campaign will be free of Les Mills branding, so operators can make it their own.

Called World United, the campaign will promote the importance of exercise to physical and mental health and is aimed at helping the global fitness industry reactivate paused members and attract new ones.

Fitness facilities across more than 100 countries worldwide are expected to take part in the initiative, which is supported by the Prime Minister of New Zealand, Jacinda Ardern.

In a campaign launch video for World United, Ardern says: “Right now, we are facing a major health challenge.

"But as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well.

“Across the globe, you have all got an important role in making that happen, so thank you, good luck, and have a fabulous day.”

World United will peak from Saturday 19 September 2020 onwards, with a synchronised global launch of live and online fitness events involving tens of thousands of fitness facilities and trainers worldwide. It is the third and final phase of Les Mills’ recovery support package for club partners, to help "turbocharge their relaunch" and drive member re-engagement.



The launch will celebrate fitness through the exclusive release of United-themed workouts, filmed by during lockdown by more than 300 instructors worldwide.

"Multiple reports and post-lockdown surveys have indicated that the social elements of the club, such as group fitness and interactions with your team, are going to be the biggest drivers of recovery," said founder, Phillip Mills.

"After many months of being kept apart, members are yearning for deeper connection and human interactions, so how we leverage and nurture the social aspects of our club offerings will have a major bearing on the success of our relaunches.

"World United is a business accelerator for clubs, designed to support clubs' relaunch strategy by engaging existing members and attracting new ones. Launch activations play a strong role in motivating members to attend more often, dialing up the fun factor and offering a strong PR hook to generate added buzz and publicity around clubs."

Clubs and Instructors are invited to join the campaign on 19 September by hosting their own special launch activations or community open day (or weekend) – either online via Les Mills’ livestreaming service or live in-club – to re-engage paused members and attract new ones.

A free online campaign hub has been created for club partners and Instructors. The landing page features a collection of relaunch resources, as well customizable event assets (print + digital) ready for use.

The event will take place just four days before National Fitness Day in the UK (held 23 September) and will be part of its launch.

To find out more about World United, click here.
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Jobs   News   Products   Magazine
NEWS
World United, backed by New Zealand PM, Jacinda Ardern, will help operators relaunch businesses
POSTED 27 Jul 2020 . BY Tom Walker
Fitness facilities across more than 100 countries worldwide are expected to take part in the campaign Credit: Les Mills
We are facing a major health challenge, but as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well
– Jacinda Ardern
Les Mills will launch a new global campaign in September, celebrating the return of fitness and designed to help operators grow their memberships.

The campaign will be free of Les Mills branding, so operators can make it their own.

Called World United, the campaign will promote the importance of exercise to physical and mental health and is aimed at helping the global fitness industry reactivate paused members and attract new ones.

Fitness facilities across more than 100 countries worldwide are expected to take part in the initiative, which is supported by the Prime Minister of New Zealand, Jacinda Ardern.

In a campaign launch video for World United, Ardern says: “Right now, we are facing a major health challenge.

"But as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well.

“Across the globe, you have all got an important role in making that happen, so thank you, good luck, and have a fabulous day.”

World United will peak from Saturday 19 September 2020 onwards, with a synchronised global launch of live and online fitness events involving tens of thousands of fitness facilities and trainers worldwide. It is the third and final phase of Les Mills’ recovery support package for club partners, to help "turbocharge their relaunch" and drive member re-engagement.



The launch will celebrate fitness through the exclusive release of United-themed workouts, filmed by during lockdown by more than 300 instructors worldwide.

"Multiple reports and post-lockdown surveys have indicated that the social elements of the club, such as group fitness and interactions with your team, are going to be the biggest drivers of recovery," said founder, Phillip Mills.

"After many months of being kept apart, members are yearning for deeper connection and human interactions, so how we leverage and nurture the social aspects of our club offerings will have a major bearing on the success of our relaunches.

"World United is a business accelerator for clubs, designed to support clubs' relaunch strategy by engaging existing members and attracting new ones. Launch activations play a strong role in motivating members to attend more often, dialing up the fun factor and offering a strong PR hook to generate added buzz and publicity around clubs."

Clubs and Instructors are invited to join the campaign on 19 September by hosting their own special launch activations or community open day (or weekend) – either online via Les Mills’ livestreaming service or live in-club – to re-engage paused members and attract new ones.

A free online campaign hub has been created for club partners and Instructors. The landing page features a collection of relaunch resources, as well customizable event assets (print + digital) ready for use.

The event will take place just four days before National Fitness Day in the UK (held 23 September) and will be part of its launch.

To find out more about World United, click here.
RELATED STORIES
WEBINAR: Workplace wellness and exercise is focus for new Les Mills live event


Global fitness giant, Les Mills, has announced a date for a live webinar focusing on workplace wellness.
US gym market: research finds two-thirds plan to return, but Millennials and Gen Z may be hit by financial constraints


Two thirds (65 per cent) of gym and health club members in the US are planning on returning to their facility once lockdown measures allow it, according to a new study.
FEATURE: Industry insights: Top talent


Finlay Macdonald from Les Mills explores how to make the most of your finest group exercise instructors. Armed with enough influence to positively boost membership numbers, it’s vital to reward, train and value your best in class
MORE NEWS
Digme counts down to launch of two new studios
Boutique operator Digme Fitness will open two new studios in London over the next two weeks, taking the number of sites in its portfolio to eight.
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Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness. [more...]
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Our company was established in April 2009 and this year marks our 10 year anniversary. [more...]
+ More profiles  
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+ More catalogues  

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Throwdown® creates opportunities to push boundaries by enabling everyone to reach their peak performance. Find out more...
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DIARY

 

16-19 Aug 2020

SPATEC Spring North America

Ritz-Carlton, Miami, United States
16-19 Aug 2020

The WELL Conference

Fairmont Scottsdale Princess, Scottsdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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