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Industry fears local lockdowns could scupper reopening – could also recalibrate the value of gym businesses
POSTED 03 Jul 2020 . BY Liz Terry
Some operators are concerned that local lockdowns could impact their businesses Credit: Shutterstock/Jacob Lund
A number of gym operators are concerned that local lockdowns could come into effect in some areas of the UK before gyms reopen, further delaying the full restarting of the industry – especially in major urban areas.

Leicester is already in lockdown, with other locations such as Bradford, Barnsley, Rochdale, Oldham, Rotherham and Tameside under close observation.

Luton, Peterborough, Bedford Kirklees and Derby are also on the list.

Other areas of concern are Redcar and Cleveland, Wokingham, Barking and Dagenham, Knowsley, Havering, Hammersmith and Fulham, Bolton, Doncaster and Sheffield. All have seen increases in the last week.

Some operators with concentrations of businesses in these areas are anticipating a possible extension to their own specific lockdown, even when the go-ahead is given for the general reopening of the industry.

The R rate – the speed with which the virus replicates within the population – is also creeping above 1 in some areas, as lockdown eases. London has moved from .8 to 1.1 in the last week.

With pubs reopening this weekend, there are also fears we could see an associated increase over the next fortnight.

Boris Johnson today hinted that gyms may be allowed to reopen in mid-July, which would coincide with any increase in cases resulting from this weekend's pub reopenings – another reason why the "pubs before gyms" decision was bad timing for the fitness sector.

Speaking at a Downing Street press event today, Johnson said: "Just as when we first locked down, we will only succeed in reopening if everyone works together. Because we are not out of the woods yet.

"The virus is still with us and the spike in Leicester has shown that. If it starts running out of control again the Government will not hesitate in putting on the brakes and re-imposing restriction."

All out-of-home leisure operators, from pubs and restaurants to spas and gyms – will be totally interdependent for the foreseeable future, depending on each other to operate in a COVID-secure way to avoid lockdowns which harm the prospects of all.

Local lockdowns could also have a bearing on which facilities are reopened and which are mothballed, with some operators considering walking away from sites in COVID hotspots, some temporarily and some permanently.

This new phase of the pandemic will also see gym operator's company valuations increasingly linked to geography, with those running sites in areas where there is less COVID in circulation benefiting from higher valuations and being more sought after by investors.

RELATED STORIES
Breaking: gyms could reopen ‘in a couple of weeks’, says Boris Johnson


Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ‘couple of weeks’. Johnson made the comments during an interview with radio station LBC on 3 July. "We are going to reopen gyms as soon as we can do it in a COVID-19-secure way and I think that the date for reopening gyms at the moment, if we can do it, is in just a couple of weeks’ time," Johnson said.
Government inspects gyms, as sector pushes hard for consent to reopen


Industry body ukactive has today (1 July) hosted a delegation of government and public health officials on visits to a number of gyms and leisure centres.
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PROVE IT. ukactive challenges government to provide the evidence it uses to justify gym closures during local lockdowns
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Jobs   News   Products   Magazine
NEWS
Industry fears local lockdowns could scupper reopening – could also recalibrate the value of gym businesses
POSTED 03 Jul 2020 . BY Liz Terry
Some operators are concerned that local lockdowns could impact their businesses Credit: Shutterstock/Jacob Lund
A number of gym operators are concerned that local lockdowns could come into effect in some areas of the UK before gyms reopen, further delaying the full restarting of the industry – especially in major urban areas.

Leicester is already in lockdown, with other locations such as Bradford, Barnsley, Rochdale, Oldham, Rotherham and Tameside under close observation.

Luton, Peterborough, Bedford Kirklees and Derby are also on the list.

Other areas of concern are Redcar and Cleveland, Wokingham, Barking and Dagenham, Knowsley, Havering, Hammersmith and Fulham, Bolton, Doncaster and Sheffield. All have seen increases in the last week.

Some operators with concentrations of businesses in these areas are anticipating a possible extension to their own specific lockdown, even when the go-ahead is given for the general reopening of the industry.

The R rate – the speed with which the virus replicates within the population – is also creeping above 1 in some areas, as lockdown eases. London has moved from .8 to 1.1 in the last week.

With pubs reopening this weekend, there are also fears we could see an associated increase over the next fortnight.

Boris Johnson today hinted that gyms may be allowed to reopen in mid-July, which would coincide with any increase in cases resulting from this weekend's pub reopenings – another reason why the "pubs before gyms" decision was bad timing for the fitness sector.

Speaking at a Downing Street press event today, Johnson said: "Just as when we first locked down, we will only succeed in reopening if everyone works together. Because we are not out of the woods yet.

"The virus is still with us and the spike in Leicester has shown that. If it starts running out of control again the Government will not hesitate in putting on the brakes and re-imposing restriction."

All out-of-home leisure operators, from pubs and restaurants to spas and gyms – will be totally interdependent for the foreseeable future, depending on each other to operate in a COVID-secure way to avoid lockdowns which harm the prospects of all.

Local lockdowns could also have a bearing on which facilities are reopened and which are mothballed, with some operators considering walking away from sites in COVID hotspots, some temporarily and some permanently.

This new phase of the pandemic will also see gym operator's company valuations increasingly linked to geography, with those running sites in areas where there is less COVID in circulation benefiting from higher valuations and being more sought after by investors.

RELATED STORIES
Breaking: gyms could reopen ‘in a couple of weeks’, says Boris Johnson


Prime Minister Boris Johnson has announced that gyms may be able to reopen in a ‘couple of weeks’. Johnson made the comments during an interview with radio station LBC on 3 July. "We are going to reopen gyms as soon as we can do it in a COVID-19-secure way and I think that the date for reopening gyms at the moment, if we can do it, is in just a couple of weeks’ time," Johnson said.
Government inspects gyms, as sector pushes hard for consent to reopen


Industry body ukactive has today (1 July) hosted a delegation of government and public health officials on visits to a number of gyms and leisure centres.
Half the population 'feeling guilty' for not exercising as lockdown workouts fizzle out


Physical activity levels in England have continued to fall from those recorded at the initial phase of lockdown – partly due to schools, shops and workplaces reopening, giving people less time to exercise.
Gyms in Northern Ireland get go-ahead to reopen on 10 July


Gyms and health clubs in Northern Ireland have been given the green light to reopen their doors on 10 July.
MORE NEWS
PROVE IT. ukactive challenges government to provide the evidence it uses to justify gym closures during local lockdowns
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part of some localised lockdowns.
Boris Johnson pays secret visit to The Gym Group South Ruislip
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym Group in his South Ruislip constituency in West London.
Planet Fitness share price holds steady despite Q2 losses of US$29.2m
Planet Fitness' share price on the New York Stock Exchange has remained steady at between US$49 and US$52 as the markets react well to the posting of quarterly earnings, despite the gym chain reporting big drops in both revenue and profit during Q2 2020.
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Gympass partners with F45 Training to bring functional team training to world's largest corporate fitness platform
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Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom. [more...]
COMPANY PROFILES
Myzone Group Ltd

For Health Club Operators, we provide a member engagement system that enhances the fitness experie [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Technogym mywellness app
Improve your training experience. All your data in a single app. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

16-19 Aug 2020

SPATEC Spring North America

Ritz-Carlton, Miami, United States
16-19 Aug 2020

The WELL Conference

Fairmont Scottsdale Princess, Scottsdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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