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Places Leisure does major member survey – finds 89 per cent of members plan to return
POSTED 18 Jun 2020 . BY Tom Walker
Having adequate hygiene and cleaning regimes implemented at centres was among the top concerns for gym members surveyed by Places Leisure Credit: Shutterstock.com/Gil Cohen Magen
Leisure operator, Places Leisure, has revealed the results of a survey which sought to gauge the attitudes of its members towards reopening.

The Re-Opening Survey attracted more than 30,000 responses from Places Leisure members, who used a facility at least once after 1 February 2020.

It offers insight into when members want to come back, which activities they are most likely to take part in and their thoughts around re-opening in general.

When questioned how ready members were to return to the activities they carried out previously, more than half of gym members (52 per cent), regular swimmers (59 per cent) and those attending exercise classes (52 per cent) were planning on an immediate return.

A further 37 per cent of gym goers, 38 per cent of group class attendees and 33 per cent of swimmers would be prepared to return if they "received adequate reassurances" that it was safe.

In total, only 10 per cent of swimmers, 11 per cent of gym members and 8 per cent of class attendees ruled out a return altogether.

When asked what these reassurances could be, more than 90 per cent said they would want to know adequate hygiene and cleaning regimes had been introduced, while 85 per cent said they would want to see social distancing being adhered to. 84 per cent said they would want to see limited capacity implemented at facilities.

More than a third (67 per cent) also said that, with all the restrictions in place, they would want confirmation that they could still visit a facility enough times in order to enjoy value for money.

Of those planning to return, around a quarter (26 per cent) said they would be prepared to visit a centre as soon as it opens, with half (50 per cent) saying they would attend an activity within the first week of reopening.

Less than 5 per cent said they would not visit until a facility had been open for at least a month.

Other findings include that 62 per cent of members have seen their activity levels decrease during lockdown. Worryingly, 58 per cent of parents also said their children's activity had decreased during the pandemic.

Of those who have remained active, nearly two thirds (63 per cent) have undertaken home workouts in some form – with a quarter (25 per cent) using online or live-streamed content.

Nearly a third (30 per cent) fo members who had carried out home workouts during lockdown said they would carry out the "same level or more" afterwards.

"Understanding how our customers feel and what they expect is critical to our business success," said John Oxley, Places Leisure's chief operating officer, in the foreword to the report on the survey.

"The Covid-19 pandemic has disrupted the physical activity habits of more than a quarter of a million members.

"It was critical, therefore, that in planning to re-open we sought their views and opinions – what did they expect, how well had we kept in touch and was this disruption likely to permanently change their attitudes and behaviours?"

Andy Glover, head of customer experience, added: "We hope the results prove insightful and helpful at a challenging time for both customers and businesses."

Places Leisure has published the results of the survey. To access the results, click here.
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NEWS
Places Leisure does major member survey – finds 89 per cent of members plan to return
POSTED 18 Jun 2020 . BY Tom Walker
Having adequate hygiene and cleaning regimes implemented at centres was among the top concerns for gym members surveyed by Places Leisure Credit: Shutterstock.com/Gil Cohen Magen
Leisure operator, Places Leisure, has revealed the results of a survey which sought to gauge the attitudes of its members towards reopening.

The Re-Opening Survey attracted more than 30,000 responses from Places Leisure members, who used a facility at least once after 1 February 2020.

It offers insight into when members want to come back, which activities they are most likely to take part in and their thoughts around re-opening in general.

When questioned how ready members were to return to the activities they carried out previously, more than half of gym members (52 per cent), regular swimmers (59 per cent) and those attending exercise classes (52 per cent) were planning on an immediate return.

A further 37 per cent of gym goers, 38 per cent of group class attendees and 33 per cent of swimmers would be prepared to return if they "received adequate reassurances" that it was safe.

In total, only 10 per cent of swimmers, 11 per cent of gym members and 8 per cent of class attendees ruled out a return altogether.

When asked what these reassurances could be, more than 90 per cent said they would want to know adequate hygiene and cleaning regimes had been introduced, while 85 per cent said they would want to see social distancing being adhered to. 84 per cent said they would want to see limited capacity implemented at facilities.

More than a third (67 per cent) also said that, with all the restrictions in place, they would want confirmation that they could still visit a facility enough times in order to enjoy value for money.

Of those planning to return, around a quarter (26 per cent) said they would be prepared to visit a centre as soon as it opens, with half (50 per cent) saying they would attend an activity within the first week of reopening.

Less than 5 per cent said they would not visit until a facility had been open for at least a month.

Other findings include that 62 per cent of members have seen their activity levels decrease during lockdown. Worryingly, 58 per cent of parents also said their children's activity had decreased during the pandemic.

Of those who have remained active, nearly two thirds (63 per cent) have undertaken home workouts in some form – with a quarter (25 per cent) using online or live-streamed content.

Nearly a third (30 per cent) fo members who had carried out home workouts during lockdown said they would carry out the "same level or more" afterwards.

"Understanding how our customers feel and what they expect is critical to our business success," said John Oxley, Places Leisure's chief operating officer, in the foreword to the report on the survey.

"The Covid-19 pandemic has disrupted the physical activity habits of more than a quarter of a million members.

"It was critical, therefore, that in planning to re-open we sought their views and opinions – what did they expect, how well had we kept in touch and was this disruption likely to permanently change their attitudes and behaviours?"

Andy Glover, head of customer experience, added: "We hope the results prove insightful and helpful at a challenging time for both customers and businesses."

Places Leisure has published the results of the survey. To access the results, click here.
RELATED STORIES
US gym market: research finds two-thirds plan to return, but Millennials and Gen Z may be hit by financial constraints


Two thirds (65 per cent) of gym and health club members in the US are planning on returning to their facility once lockdown measures allow it, according to a new study.
FEATURE: Talking Point: The future of facilities


How will facility provision change after lockdown? We ask the experts
FEATURE: Statistics: World changing


A new survey tells us how consumers are likely to respond to reopening
MORE NEWS
Xponential dumps Geisler as company faces investigation by US Attorney’s Office
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified on 7 May that the company is facing a legal challenge by the United States Attorney’s Office for the Central District of California.
Fast Fitness Japan acquires master franchisee rights to Anytime Fitness Germany
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & Fitness, giving the company master franchisee rights to Anytime Fitness in Germany.
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
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In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence. [more...]
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+ More catalogues  

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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