ClassPass makes app and website available for studios to offer live-streaming
POSTED 26 Mar 2020 . BY Tom Walker
A number of studios have already signed up to begin offering live-streamed classes through ClassPass Credit: Shutterstock
ClassPass will begin offering its partners the opportunity to live-stream classes through its app and website.
The fitness subscription platform will make the service available immediately and will keep it open at least until 1 June 2020.
ClassPass hopes to use its database of more than one million subscribers to help studios and their employees create some much-needed revenue during the COVID-19 (Coronavirus) lockdown. All proceeds will go directly to the studios and fitness instructors.
A number of studios have already signed up to offer live-streamed classes – including East of Eden, Paola's BodyBarre, DAN'S and Exhale Pilates.
ClassPass has also made its existing library of more than 2,000 pre-recorded video and audio workouts free of charge and surfaced the digital workouts on the homepage of the app and website.
“The global Coronavirus pandemic has presented a major challenge for the health and wellness industry," said ClassPass CEO Fritz Lanman.
"Almost 90 per cent of our 30,000 gym, studio and wellness partners across 30 countries have indefinitely closed their physical locations.
"We need to act now to protect the businesses that keep our populations healthy and resilient."
ClassPass will offer training and resources in order to educate fitness professionals and studios who are interested in hosting online classes for the first time. ClassPass will also aid studio owners in understanding available financial resources and help fitness businesses to apply for short term loans and government assistance.
In addition to the live-streaming offer, ClassPass has created a Partner Relief Fund, giving people an easy way to donate money to their favourite studios directly through the app.
ClassPass will match all studio contributions up to US$1m.
Are ClassPass and Mindbody in merger talks? POSTED 07 May 2021. BY Tom Walker There are growing rumours that fitness subscription platform ClassPass and Mindbody, a cloud-
based wellness platform, are in talks regarding a possible merger.
While British adults are the most active they’ve been in a decade, health
inequalities remain with the same groups missing out, according to Sport
England’s latest Active Lives Adults Report.
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved
slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-
end brand in the US and Europe, but is pausing UK expansion.
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs. [more...]
ClassPass makes app and website available for studios to offer live-streaming
POSTED 26 Mar 2020 . BY Tom Walker
A number of studios have already signed up to begin offering live-streamed classes through ClassPass Credit: Shutterstock
ClassPass will begin offering its partners the opportunity to live-stream classes through its app and website.
The fitness subscription platform will make the service available immediately and will keep it open at least until 1 June 2020.
ClassPass hopes to use its database of more than one million subscribers to help studios and their employees create some much-needed revenue during the COVID-19 (Coronavirus) lockdown. All proceeds will go directly to the studios and fitness instructors.
A number of studios have already signed up to offer live-streamed classes – including East of Eden, Paola's BodyBarre, DAN'S and Exhale Pilates.
ClassPass has also made its existing library of more than 2,000 pre-recorded video and audio workouts free of charge and surfaced the digital workouts on the homepage of the app and website.
“The global Coronavirus pandemic has presented a major challenge for the health and wellness industry," said ClassPass CEO Fritz Lanman.
"Almost 90 per cent of our 30,000 gym, studio and wellness partners across 30 countries have indefinitely closed their physical locations.
"We need to act now to protect the businesses that keep our populations healthy and resilient."
ClassPass will offer training and resources in order to educate fitness professionals and studios who are interested in hosting online classes for the first time. ClassPass will also aid studio owners in understanding available financial resources and help fitness businesses to apply for short term loans and government assistance.
In addition to the live-streaming offer, ClassPass has created a Partner Relief Fund, giving people an easy way to donate money to their favourite studios directly through the app.
ClassPass will match all studio contributions up to US$1m.
Are ClassPass and Mindbody in merger talks? POSTED 07 May 2021. BY Tom Walker There are growing rumours that fitness subscription platform ClassPass and Mindbody, a cloud-
based wellness platform, are in talks regarding a possible merger.
While British adults are the most active they’ve been in a decade, health
inequalities remain with the same groups missing out, according to Sport
England’s latest Active Lives Adults Report.
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved
slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-
end brand in the US and Europe, but is pausing UK expansion.
Following three disrupted lockdown years, the European fitness market bounced back in 2023,
according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market
Report 2024.
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs. [more...]
