NEWS
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Adidas builds sustainable pitch using 1.8m plastic bottles |
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POSTED 04 Feb 2020 . BY Tom Walker |
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The bottles were treated and used as infill for the synthetic 3G pitch Credit: Adidas
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We're not just focused on changing how we do business – we're dedicated to changing how our industry does business.
– James Carnes
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Sportswear giant Adidas has built a sustainable American football pitch in Florida, using 1.8m recycled plastic bottles.
The bottles were collected from nature – at remote islands, beaches, coastal communities and shorelines – in order to prevent them from ending up permanently in the eco-system.
Each bottle was then washed and treated before being converted and used as infill for the synthetic 3G pitch.
The pitch has been installed at the Miami Edison High School, where it will be used by the school in official games.
According to James Carnes, vice president of brand strategy at Adidas, the project is part of the company's commitment to becoming climate neutral by 2050 – as well as using manufacturing methods which will prevent plastics from polluting the ocean.
"We believe that through sport we have the power to change lives, and we are dedicated to creating that change," Carnes said.
"Since 1998, we’ve been developing and introducing innovations to end plastic waste. Our commitment to eliminate the use of virgin polyester in our products by 2024 helps us get one step closer to being a more circular company.
"We're not just focused on changing how we do business – we're dedicated to changing how our industry does business."
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The bottles were collected from remote islands, beaches, coastal communities and shorelines Credit: Adidas |
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The pitch has been installed at the Miami Edison High School Credit: Adidas |
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The school will use the pitch for official games Credit: Adidas |
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A total of 1.8m recycled plastic bottles were used to create the pitch Credit: Adidas |
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Latest Leisure Opportunities news round-up is now live!
POSTED 29 Apr 2019. BY Tom Walker
Adidas reveals world's first fully recyclable running shoe, a virtual reality tour of the universe
narrated by Stephen Hawking to launch in 2020, Bodystreet plans to open 200 EMS studios in
the UK and the Mental Health Foundation chooses body image as the theme for its Mental
Health Awareness Week.
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