Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Everyone Active launches new boutique format – three Fortis studios to open in January
POSTED 03 Jan 2020 . BY Tom Walker
Each Fortis studio will be located in a newly created, bespoke space and will offer 30-minute HIIT workouts Credit: Everyone Active
Everyone Active is piloting a new boutique exercise format, which it plans to roll out across its portfolio of leisure centres throughout 2020.

The operator has set up a joint venture with HIIT specialist Speedflex and created a new workout called Fortis, Powered by Speedflex.

Three Fortis studios will open at Everyone Active centres in January, with at least seven more planned before the end of the year.

Each Fortis studio will be located in a newly created, bespoke space and will offer 30-minute HIIT workouts based on Speedflex machines, which generate personalised resistance.

The studios will also include Fortis-branded functional fitness stations and workouts will be tracked using MyZone technology.

According to Duncan Jefford, regional director of Everyone Active, Fortis will play a "hugely important role" in the operator's plans to diversify its offering and future proof the business.

"We are continuing to develop our third-party partnerships but felt is was important to create our own product alongside this,” Jefford said.

"A joint venture with Speedflex to create FORTIS is the perfect next step for us, allowing us to offer our members a premium boutique experience at the most affordable price.

"I believe the leisure centre can become a one-stop shop for wellness and we will continue to diversify and ensure we have the best total offering on the market."
RELATED STORIES
  F45 to open franchised studio at Everyone Active centre


Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45- branded studios open at publicly-owned leisure centres.
  Everyone Active secures deals for 11 new sites


Leisure operator Everyone Active has secured management deals for 11 new sites.
MORE NEWS
Fast Fitness Japan acquires master franchisee rights to Anytime Fitness Germany
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & Fitness, giving the company master franchisee rights to Anytime Fitness in Germany.
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear.
Peloton considers de-listing to draw a line under pandemic challenges
Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align with the expectations of private equity investors as it considers de-listing.
'Huff and Puff' – Australian research emphasises the importance of keeping up the cardio
Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17 per cent according to new research from the University of South Australia.
+ More news   
LATEST JOBS
Exercise Referral Co-ordinator
Everyone Active
Salary: £Excellent salary + benefits
Job location: Horfield, Bristol , United Kingdom
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Market Rasen
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Gainsborough
+ More jobs  

FEATURED SUPPLIERS

Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women. [more...]

Empower your team, transform your service – elevate with coaching workshops
In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members. [more...]
+ More featured suppliers  
COMPANY PROFILES
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
Precor

Precor has been a pioneer in delivering fitness experiences for commercial customers for more than 4 [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
13-16 May 2024

W3Spa EMEA

Conrad Chia Laguna Sardinia , Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Everyone Active launches new boutique format – three Fortis studios to open in January
POSTED 03 Jan 2020 . BY Tom Walker
Each Fortis studio will be located in a newly created, bespoke space and will offer 30-minute HIIT workouts Credit: Everyone Active
Everyone Active is piloting a new boutique exercise format, which it plans to roll out across its portfolio of leisure centres throughout 2020.

The operator has set up a joint venture with HIIT specialist Speedflex and created a new workout called Fortis, Powered by Speedflex.

Three Fortis studios will open at Everyone Active centres in January, with at least seven more planned before the end of the year.

Each Fortis studio will be located in a newly created, bespoke space and will offer 30-minute HIIT workouts based on Speedflex machines, which generate personalised resistance.

The studios will also include Fortis-branded functional fitness stations and workouts will be tracked using MyZone technology.

According to Duncan Jefford, regional director of Everyone Active, Fortis will play a "hugely important role" in the operator's plans to diversify its offering and future proof the business.

"We are continuing to develop our third-party partnerships but felt is was important to create our own product alongside this,” Jefford said.

"A joint venture with Speedflex to create FORTIS is the perfect next step for us, allowing us to offer our members a premium boutique experience at the most affordable price.

"I believe the leisure centre can become a one-stop shop for wellness and we will continue to diversify and ensure we have the best total offering on the market."
RELATED STORIES
F45 to open franchised studio at Everyone Active centre


Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see F45- branded studios open at publicly-owned leisure centres.
Everyone Active secures deals for 11 new sites


Leisure operator Everyone Active has secured management deals for 11 new sites.
MORE NEWS
Fast Fitness Japan acquires master franchisee rights to Anytime Fitness Germany
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & Fitness, giving the company master franchisee rights to Anytime Fitness in Germany.
Saga Holographic hits Kickstarter target to roll out holographic indoor bike
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to push indoor cycling technology up a gear.
Peloton considers de-listing to draw a line under pandemic challenges
Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align with the expectations of private equity investors as it considers de-listing.
'Huff and Puff' – Australian research emphasises the importance of keeping up the cardio
Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17 per cent according to new research from the University of South Australia.
Active Oxfordshire secures £1.3 million to tackle shocking levels of inequality
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new programme for children.
Barry’s considers next investor move, as North Castle Partners looks to exit
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to be looking at strategic options, including taking on a new backer.
+ More news   
 
FEATURED SUPPLIERS

Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women. [more...]

Empower your team, transform your service – elevate with coaching workshops
In today's competitive fitness landscape, the key to success lies not only in providing exceptional facilities but also in cultivating meaningful interactions with members. [more...]
+ More featured suppliers  
COMPANY PROFILES
Serco Leisure

Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
13-16 May 2024

W3Spa EMEA

Conrad Chia Laguna Sardinia , Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS