NEWS
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Life Fitness adds on-demand workout classes to CV equipment |
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POSTED 16 Dec 2019 . BY Tom Walker |
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Life Fitness has partnered with New York, US-based studio NEOU to produce the Life Fitness On Demand videos Credit: Life Fitness
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Equipment supplier Life Fitness has created on-demand digital programming for its commercial CV equipment.
Called Life Fitness On Demand, the new service will see digital classes being made available exclusively on the touchscreens of Life Fitness premium cardio products – including treadmills, ellipticals, climbers, cross-trainers, and exercise bikes.
Classes are designed to reach exercisers of all fitness levels, range between 10 and 40 minutes and offer a wide variety of difficulty levels, coaching styles, and music genres.
Life Fitness has partnered with New York, US-based studio NEOU to produce and film the classes.
Life Fitness is the latest to enter the global digital fitness market, which is in the midst of a growth spurt, with a host of operators and service providers having launched at-home and on-demand fitness products over the past two years.
Among the market leaders is Peloton, which listed on the US-based NASDAQ stock market earlier this year and was valued at US$7.2bn.
According to Dan Wille, Life Fitness' global VP of marketing and product development, the move will allow fitness facilities benefit from the virtual fitness trend and enhance member experience through digital coaching.
"With the introduction of Life Fitness On Demand, exercisers can have an engaging cardio experience on a variety of equipment in clubs, hotels, athletic centres, and other commercial fitness facilities around the world," he said. Nathan Forster, founder and CEO of NEOU, added: "We believe by partnering with Life Fitness, we will be able to provide users with premium workout content with the goal of expanding our reach and making fitness more accessible to a global audience."
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FEATURE: HCM celebrates: Augie Nieto
POSTED 08 Aug 2019.
Industry legend and charity fundraiser
Augie Nieto is returning as a co-investor
and board member to Life Fitness, where
he served as president from 1977 to 2000
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Bannatyne has bounced back from the pandemic |
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The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover
and profits restored to pre-2020 levels in 2023, according to its year-end results. |
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Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than 4 [more...] |
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DIARY |
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