NEWS
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ISPA research: More men visiting spas than ever before |
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POSTED 16 Aug 2019 . BY Lauren Heath-Jones |
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49 per cent of spagoers are now men according to research by ISPA Credit: ©Shutterstock
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Spas are really having to evolve to accommodate that male spagoer. Typically, your back-of-house for males would be smaller because historically its been very heavy female. Now they're having to shift that.
– Lynne McNees, ISPA president
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Research by the International Spa Association (ISPA), has revealed that more men are going to spas than ever before, with stats indicating that 49 per cent of spa customers are now men, a 20 per cent increase from the 29 per cent reported in 2005.
According to ISPA president Lynne McNees this shift, which began two years ago in 2017, has had a knock-on effect on spas, with operators having to rethink their treatment and relaxation areas and changing facilities to become more male-friendly spaces.
"Spas are really having to evolve to accommodate that male spagoer," she said. "Typically, your back-of-house for males would be smaller because historically its been very heavy female. Now they're having to shift that."
Garrett Mersberger, board chairman of ISPA, added: "We're seeing a lot more men going to spas. It used to always be a female-driven thing but we're now seeing 50-50, if not swinging more toward the males."
"They're more aware that it's not just a thing I go to to get pampered. It's an actual lifestyle choice with benefits to my body, to my wellness. It's part of my routine now. It's not just about going for relaxation," he added.
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US spa industry hits US$18bn in revenues
POSTED 07 Aug 2019. BY Katie Barnes
Spas across the US generated US$18.3bn (€16.3bn, £15bn) in revenues in 2018 and have
seen a steady growth across key financial indicators in the last nine years.
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ISPA recognises 2019 ISPA Innovate Award winners
POSTED 22 Jul 2019. BY Jane Kitchen
The International SPA Association (ISPA) will honour twelve members with an ISPA
Innovate Award onstage during a general session at the 2019 ISPA Conference & Expo in
Las Vegas.
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ISPA to host pre-conference ‘Spa Workforce Super Session’
POSTED 13 Jun 2019. BY Jane Kitchen
For the first time, the International SPA Association (ISPA) will host a pre-Conference Spa
Workforce Super Session focusing on workforce development within the spa industry at
the 2019 ISPA Conference & Expo. This two and a half-hour workshop will take a deep
dive into one of the spa industry’s top priorities of recruiting, retaining and engaging
quality talent.
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DIARY |
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