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Xponential Fitness-backed AKT plans to open 500 new locations by 2021
POSTED 12 Jun 2019 . BY Tom Walker
AKT was founded by celebrity-trainer Anna Kaiser (right) and combines dance with functional training
Dance-based boutique studio operator AKT has revealed ambitious plans to grow its US portfolio from the current 50 sites to 500 by 2021.

AKT – which offers a "hybrid exercise regime" combining dance with functional training – is backed by Xponential Fitness, whose portfolio of wellness brand includes eight brands (Pure Barr, Yoga Six, Stride, Club Pilates, CycleBar, StretchLab, Row House and AKT).

The plans were announced as AKT revealed it had signed 10 new franchise agreements across six US states.

Originally developed in New York City by celebrity-trainer Anna Kaiser, the AKT format is based on a combination of four modalities: dance, bands, circuit and tone.

Now headquartered in California, the brand has attracted a range of celebrity influencers, such as popular daytime actress Kelly Ripa and singer Shakira.

With a strong social media presence, AKT is marketed as a studio experience which gives members the chance to "dance, sweat and get stronger while surrounded by a strong sense of community and electric energy".

"When we launched our franchise opportunity in September 2018, we knew that we were offering something very unique to potential investors and we have been extremely pleased with how well our brand has been received," said Melissa Chordock, president of AKT.

"AKT is quickly gaining popularity across the U.S., and we are excited for even more communities to experience our results-driven, life-changing fitness experience."

• To read an interview with Xponential Fitness founder Anthony Geisler – and the company's plans – click here for the March 2019 issue of Health Club Management here
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NEWS
Xponential Fitness-backed AKT plans to open 500 new locations by 2021
POSTED 12 Jun 2019 . BY Tom Walker
AKT was founded by celebrity-trainer Anna Kaiser (right) and combines dance with functional training
Dance-based boutique studio operator AKT has revealed ambitious plans to grow its US portfolio from the current 50 sites to 500 by 2021.

AKT – which offers a "hybrid exercise regime" combining dance with functional training – is backed by Xponential Fitness, whose portfolio of wellness brand includes eight brands (Pure Barr, Yoga Six, Stride, Club Pilates, CycleBar, StretchLab, Row House and AKT).

The plans were announced as AKT revealed it had signed 10 new franchise agreements across six US states.

Originally developed in New York City by celebrity-trainer Anna Kaiser, the AKT format is based on a combination of four modalities: dance, bands, circuit and tone.

Now headquartered in California, the brand has attracted a range of celebrity influencers, such as popular daytime actress Kelly Ripa and singer Shakira.

With a strong social media presence, AKT is marketed as a studio experience which gives members the chance to "dance, sweat and get stronger while surrounded by a strong sense of community and electric energy".

"When we launched our franchise opportunity in September 2018, we knew that we were offering something very unique to potential investors and we have been extremely pleased with how well our brand has been received," said Melissa Chordock, president of AKT.

"AKT is quickly gaining popularity across the U.S., and we are excited for even more communities to experience our results-driven, life-changing fitness experience."

• To read an interview with Xponential Fitness founder Anthony Geisler – and the company's plans – click here for the March 2019 issue of Health Club Management here
RELATED STORIES
Xponential enters Singapore with Club Pilates franchise agreement


Xponential Fitness has signed a master franchise deal for its Club Pilates brand in Singapore, signalling the company's plans to expand into Southeast Asia.
Xponential inks deal to take Club Pilates to South Korea as part of Asian expansion


Xponential Fitness has signed a master franchise deal to open 100 Club Pilates studios in South Korea over the next five years.
Xponential Fitness signs deal with LifeFit Group to enter German and Austrian markets


Xponential Fitness has revealed plans to take its portfolio of boutique fitness brands onto the German and Austrian markets.
Xponential Fitness appoints Michael Abramson as chief operating officer


Global boutique fitness giant Xponential Fitness has appointed Michael Abramson, president of D1 Sports Training, as its chief operating officer.
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UK Active and Savanta launch quarterly consumer engagement insight
Improving physical strength and fitness, mental health and confidence are the main reasons for joining a health club, while cost, time and motivation are the main reasons for leaving.
Snap Fitness' holding company – Lift Brands – is up for sale
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company –  owner of Snap Fitness and Fitness On Demand – is up for sale.
Planet Fitness increases price of basic membership for first time in over 20 years
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