HOK and SAP envision 'esports venue of the future' in new report
POSTED 30 May 2019 . BY Andrew Manns
Total revenue for the esports market is expected to reach US$1bn (€892.6m, £792.5m) this year. Credit: HOK/SAP
Esports have a unique audience that seeks more connected, hands-on experiences. – Nuno Guerreiro
Architectural design and planning firm Hellmuth, Obata & Kassabaum (HOK) and software company SAP have released their joint report on the future of esports design.
According to their white paper, esports – the fastest growing industry in the entertainment sector – will soon require specially designed facilities to accommodate the unique needs of spectators and competitors.
"As technology helps break down cultural barriers," reads the report, "esports are redefining fan expectations and experiences, leading to the development of new entertainment ecosystems with distinct values."
The report also states that future venues could feature a number of non-traditional elements, including integrated arenas and concourses, immersive hospitality offerings, and data-driven spaces shaped to cultivate "microambiences" (socialising outside game days).
Speaking on the report, Nuno Guerreiro, an architect with HOK’s Sports + Recreation + Entertainment division, said: "Purpose-built venues have historically had a significant impact in establishing a sport in a culture and community.
"Because of the length of these events and technological requirements, esports have a unique audience seeking more connected, hands-on experiences.
"Architects and designers have an opportunity to rethink every aspect of the traditional sports and entertainment environment – from a building's location and form down to the seat."
Total revenue for the esports market is expected to reach US$1bn (€892.6m, £792.5m) this year and exceed US$1.8bn by 2022.
Future venues could feature a number of non-traditional elements including integrated bowls and concourses. Credit: HOK/SAP
Arenas of the future may also offer a variety of hospitality-driven experiences. Credit: HOK/SAP
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HOK and SAP envision 'esports venue of the future' in new report
POSTED 30 May 2019 . BY Andrew Manns
Total revenue for the esports market is expected to reach US$1bn (€892.6m, £792.5m) this year. Credit: HOK/SAP
Esports have a unique audience that seeks more connected, hands-on experiences. – Nuno Guerreiro
Architectural design and planning firm Hellmuth, Obata & Kassabaum (HOK) and software company SAP have released their joint report on the future of esports design.
According to their white paper, esports – the fastest growing industry in the entertainment sector – will soon require specially designed facilities to accommodate the unique needs of spectators and competitors.
"As technology helps break down cultural barriers," reads the report, "esports are redefining fan expectations and experiences, leading to the development of new entertainment ecosystems with distinct values."
The report also states that future venues could feature a number of non-traditional elements, including integrated arenas and concourses, immersive hospitality offerings, and data-driven spaces shaped to cultivate "microambiences" (socialising outside game days).
Speaking on the report, Nuno Guerreiro, an architect with HOK’s Sports + Recreation + Entertainment division, said: "Purpose-built venues have historically had a significant impact in establishing a sport in a culture and community.
"Because of the length of these events and technological requirements, esports have a unique audience seeking more connected, hands-on experiences.
"Architects and designers have an opportunity to rethink every aspect of the traditional sports and entertainment environment – from a building's location and form down to the seat."
Total revenue for the esports market is expected to reach US$1bn (€892.6m, £792.5m) this year and exceed US$1.8bn by 2022.
Future venues could feature a number of non-traditional elements including integrated bowls and concourses. Credit: HOK/SAP
Arenas of the future may also offer a variety of hospitality-driven experiences. Credit: HOK/SAP
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20
million. The
Class A common stocks were repurchased and retired, using cash.
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it
had been notified on 7 May that the company is facing a legal challenge by the United States
Attorney’s Office for the Central District of California.
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8
Health
& Fitness, giving the company master franchisee rights to Anytime Fitness in Germany.
Peloton Interactive Inc is believed to be working to get its costs under control in a bid to align
with the expectations of private equity investors as it considers de-listing.
Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of
questions about bodybuilding without machines. Should bodybuilders be limited to just free
weights? Why? [more...]