Anytime looks to tap into 'silver fitness' - launches over 55s membership
POSTED 27 Feb 2019 . BY Tom Walker
The membership will be made available across Anytime’s 155+ UK clubs
Anytime Fitness is looking to tap into the increasingly active older population with the launch of Anytime Prime, an exclusive membership for the over 55s.
The membership will be made available across Anytime’s 155+ UK clubs and will provide a number of focused benefits to help older exercisers achieve their fitness goals and lead healthy and social lifestyles.
These include tailored, low-impact group exercises classes which focus on balance and flexibility, a dedicated personal trainer for specific training and support, social activities for during off-peak hours and local partnerships that support the local community.
“The over 55s are a growing demographic,” said Stuart Broster, Anytime Fitness UK CEO.
“As well as the membership benefits in the club, our clubs are establishing key local partnerships so ‘Prime’ members can enjoy a number of exclusive discounts and opportunities within their local community.”
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slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-
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Anytime looks to tap into 'silver fitness' - launches over 55s membership
POSTED 27 Feb 2019 . BY Tom Walker
The membership will be made available across Anytime’s 155+ UK clubs
Anytime Fitness is looking to tap into the increasingly active older population with the launch of Anytime Prime, an exclusive membership for the over 55s.
The membership will be made available across Anytime’s 155+ UK clubs and will provide a number of focused benefits to help older exercisers achieve their fitness goals and lead healthy and social lifestyles.
These include tailored, low-impact group exercises classes which focus on balance and flexibility, a dedicated personal trainer for specific training and support, social activities for during off-peak hours and local partnerships that support the local community.
“The over 55s are a growing demographic,” said Stuart Broster, Anytime Fitness UK CEO.
“As well as the membership benefits in the club, our clubs are establishing key local partnerships so ‘Prime’ members can enjoy a number of exclusive discounts and opportunities within their local community.”
Anytime Fitness 'makes history' with gym onboard Antarctica vessel POSTED 08 Jan 2020. BY Tom Walker Anytime Fitness has become the first franchise operator to have a location on all seven continents –
following the launch of a gym onboard the Magellan Explorer ship.
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved
slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-
end brand in the US and Europe, but is pausing UK expansion.
Following three disrupted lockdown years, the European fitness market bounced back in 2023,
according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market
Report 2024.
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs. [more...]
+ More featured suppliers
COMPANY PROFILES
PSLT Ltd PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
