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Barry's Bootcamp to open new studios in Europe
POSTED 20 Jul 2017 . BY Lauretta Ihonor
Boutique fitness brand Barry’s Bootcamp is set to increase its European footprint as it opens its first studios in Stockholm and Milan later this summer.

The recently-announced openings form part of the indoor bootcamp company’s global expansion plans, which will see new studios also opened in Toronto, Atlanta, Dallas and Washington D.C before the end of the year.

Expansion of the company has long been anticipated after it received an undisclosed sum from the private equity firm North Castle Partners in 2015 to "fuel the growth and expansion of the brand".

The upcoming openings will bring the global Barry’s Bootcamp studio count to 39.

Until now, the US company’s European presence has been limited to three sites in London and two in Norway.

Speaking about his decision to bring the brand to Sweden, founder of Barry’s Sweden Rasmus Ingerslev said: ”The combination of a fantastic workout, a nightclub-ish setting and a rock star trainer who worked her playlist like a pro DJ gave me a total adrenaline rush when I tried this in the US – and I wanted more.”

Barry’s Bootcamp is a treadmill- and floor-based high-intensity interval training (HIIT) workout. It was founded in Los Angeles in 1998.
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NEWS
Barry's Bootcamp to open new studios in Europe
POSTED 20 Jul 2017 . BY Lauretta Ihonor
Boutique fitness brand Barry’s Bootcamp is set to increase its European footprint as it opens its first studios in Stockholm and Milan later this summer.

The recently-announced openings form part of the indoor bootcamp company’s global expansion plans, which will see new studios also opened in Toronto, Atlanta, Dallas and Washington D.C before the end of the year.

Expansion of the company has long been anticipated after it received an undisclosed sum from the private equity firm North Castle Partners in 2015 to "fuel the growth and expansion of the brand".

The upcoming openings will bring the global Barry’s Bootcamp studio count to 39.

Until now, the US company’s European presence has been limited to three sites in London and two in Norway.

Speaking about his decision to bring the brand to Sweden, founder of Barry’s Sweden Rasmus Ingerslev said: ”The combination of a fantastic workout, a nightclub-ish setting and a rock star trainer who worked her playlist like a pro DJ gave me a total adrenaline rush when I tried this in the US – and I wanted more.”

Barry’s Bootcamp is a treadmill- and floor-based high-intensity interval training (HIIT) workout. It was founded in Los Angeles in 1998.
RELATED STORIES
Barry's Bootcamp to open west London studio, offering high-energy classes.


Boutique fitness brand Barry’s Bootcamp will be opening a third London studio in spring.
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UK Active and Savanta launch quarterly consumer engagement insight
Improving physical strength and fitness, mental health and confidence are the main reasons for joining a health club, while cost, time and money are the main reasons for leaving.
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Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company –  owner of Snap Fitness and Fitness On Demand – is up for sale.
Planet Fitness increases price of basic membership for first time in over 20 years
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Xponential dumps Geisler as company faces investigation by US Attorney’s Office
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