NEWS
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Shoppers look for health features when buying wearables |
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POSTED 20 Dec 2016 . BY Deven Pamben |
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Results showed the majority of bands produced reasonably accurate findings
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The main reason first-time buyers consider purchasing wearable technology is so they can track their health, according to new data released by YouGov.
A study of US consumers who were likely to buy a wearable device found that the majority want the ability to track heart rate (56 per cent), followed by the ability to track fitness (54 per cent).
Others features important to consumers surveyed were the ability to display time and date (51 per cent), track sleep (44 per cent), emails and messages (37 per cent), integrated GPS (35 per cent), make and receive calls (29 per cent) and the ability to add friends to compete against (13 per cent).
As many as seven million US adults will buy some sort of wearable device before the end of the year.
Research suggests that the global wearables industry, which includes smartwatches and fitness trackers, will hit $34bn (£27.6bn, €32.7bn) by 2020.
When it comes to brands, 22 per cent of consumers likely to buy their first wearable device within the next 12 months will choose a Fitbit product. Equally, 22 per cent said they were most likely to choose an Apple smartwatch. Samsung was in third with 17 per cent. Other brands shoppers said they would buy included Google (5 per cent), LG (4 per cent), and Garmin (3 per cent).
YouGov’s wearables tracker survey questions 3,000 people every quarter.
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Fitness devices dominate wearable technology market
POSTED 07 Dec 2016. BY Deven Pamben
The wearable technology sector grew by 3.1 per cent year-on-year in the third quarter of
2016, with basic wearables - mainly fitness bands - accounting for 85 per cent of the
market.
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IAAPA 2016: Accesso launches next-generation touch-screen wearable
POSTED 15 Nov 2016. BY Alice Davis
Accesso has unveiled a new virtual queuing wearable with messaging, park
photography and queuing capabilities. The hardwearing, durable hi-res LCD
screen wristband, Prism, is the result of Accesso’s journey to find a future-
proof, standalone device that’s easy to use for guests and operators alike.
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Fitness Instructor
University of Brighton |
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Salary:
£23,144 to £25,138pa
Job location: Brighton, East Sussex , United Kingdom |
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