NEWS
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Sector needs a ‘This Girl Can-like’ campaign to engage with disabled people, says Tanni Grey-Thompson |
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POSTED 26 Aug 2016 . BY Matthew Campelli |
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Tanni Grey-Thompson
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Engaging disabled people with targeted campaigns – similar to Sport England’s This Girl Can initiative – can encourage them to take part in more physical activity, according to Baroness Tanni Grey-Thompson. The former Paralympic athlete and ukactive chair stressed the need for a “fundamental shake-up” to bring physical activity for disabled people into the mainstream.
One of her recommendations to banish the “hidden barriers” to participation involved the inclusion of disabled people among target audiences when producing physical activity marketing materials.
She highlighted the success of the This Girl Can campaign, which, according to Sport England, inspired 2.8m women to participate in physical activity.
“The fact is that many people with impairments don’t want to take part in designated disability activities, they want to take part in regular sessions, but there are hidden barriers blocking their path,” said Grey-Thompson.
“We need to spread awareness so that disabled participation in sports and activity sessions becomes the norm rather than the exception.”
To complement targeted marketing, Grey-Thompson added that sport sector staff need to be "upskilled" to learn how to interact with disabled people.
According to the latest Sport England Active People Survey, disabled people are half as likely to be active as non-disabled people.
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FEATURE: Duty of care: Line Of Duty
POSTED 03 May 2016.
Tanni Grey-Thompson
and her seven
colleagues in the
government’s Duty of
Care working group
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Government launches safety and wellbeing in sport review
POSTED 12 Apr 2016. BY Matthew Campelli
An independent review which focuses on the welfare and safety of participants in
grassroots and elite sport has commenced, with experts and members of the public called
to give evidence.
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