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NEWS
Les Mills announces new tech tie-up with Polar
POSTED 06 Jul 2016 . BY Jak Phillips
The partnership will lead to a wide range of initiatives between the two firms
Les Mills is to embark on a new partnership with wearable tech giant Polar which aims to help fitness fans get the most from their favourite group exercise workouts.

The partnership brings together Polar’s heart rate training guidance with the motivation and results of Les Mills fitness programmes.

As part of the tie-up, Polar heart rate monitors are now being used by Les Mills programme directors and trainers to gain added insight into the impact of their workouts against long-term goals.

In addition, the companies will be working together on product development, joint research initiatives and greater integration of Les Mills workout information on Polar devices. Polar will also be a partner for global Les Mills Live events.

“The personalised and adaptive heart rate guidance that Polar provides inspires people to get the most from their workouts,” said Vaughan Schwass, CEO of Les Mills Enterprises.

“Team this with Les Mills’ proven workouts and people get the results they desire and, in turn, continue to fall in love with fitness.”
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Planet Fitness increases price of basic membership for first time in over 20 years
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Jobs    News   Products   Magazine
NEWS
Les Mills announces new tech tie-up with Polar
POSTED 06 Jul 2016 . BY Jak Phillips
The partnership will lead to a wide range of initiatives between the two firms
Les Mills is to embark on a new partnership with wearable tech giant Polar which aims to help fitness fans get the most from their favourite group exercise workouts.

The partnership brings together Polar’s heart rate training guidance with the motivation and results of Les Mills fitness programmes.

As part of the tie-up, Polar heart rate monitors are now being used by Les Mills programme directors and trainers to gain added insight into the impact of their workouts against long-term goals.

In addition, the companies will be working together on product development, joint research initiatives and greater integration of Les Mills workout information on Polar devices. Polar will also be a partner for global Les Mills Live events.

“The personalised and adaptive heart rate guidance that Polar provides inspires people to get the most from their workouts,” said Vaughan Schwass, CEO of Les Mills Enterprises.

“Team this with Les Mills’ proven workouts and people get the results they desire and, in turn, continue to fall in love with fitness.”
MORE NEWS
UK Active and Savanta launch quarterly consumer engagement insight
Improving physical strength and fitness, mental health and confidence are the main reasons for joining a health club, while cost, time and motivation are the main reasons for leaving.
Snap Fitness' holding company – Lift Brands – is up for sale
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company –  owner of Snap Fitness and Fitness On Demand – is up for sale.
Planet Fitness increases price of basic membership for first time in over 20 years
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. The Class A common stocks were repurchased and retired, using cash.
Xponential dumps Geisler as company faces investigation by US Attorney’s Office
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified on 7 May that the company is facing a legal challenge by the United States Attorney’s Office for the Central District of California.
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Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors. [more...]

W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October. [more...]
+ More featured suppliers  
COMPANY PROFILES
Alliance Leisure

Alliance Leisure Services was specifically established to respond to the changing development need [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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