Rock’n’roll fitness: Schwinn to set pulses racing at Bestival
POSTED 04 Mar 2016 . BY Jak Phillips
Festival-goers get into the swing of things at last year's event
Fitness supplier Schwinn wants to ensure the DJ decks won’t be the only things spinning at this September’s Bestival music festival, with its bikes set to star in a dedicated group cycling area.
Around 40 Schwinn indoor cycles will be installed in Bestival’s new Revolution Ride arena as part of a concept created by former Psycle programme director Tim Weeks. Having been trialled at last year’s festival, the project is aiming to build on its initial success and “unite the Bestival community through the power of music and exercise.”
As with most of the other stages and tents at the Isle of Wight festival, the Revolution Rides arena will have a dedicated music line-up of different artists, bands and DJs.
Weeks wants to offer riders a healthier route towards the type of endorphin rush one might get from going to a party in Ibiza, a gig in London - or a festival on the Isle of Wight
“This isn’t about just taking a fitness class to a festival. This is about integrating a basic concept into the DNA of Bestival and creating something that has never been done before,” said Weeks.
“This isn’t about burning calories. This is about making exercise part of modern culture and society – not just something for the fitness nuts.”
Barry’s – known for its HIIT workouts combining treadmills and weights – is
thought to be looking at strategic options, including taking on a new backer.
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym
from Bridges Fund Management, which will exit as a shareholder. Financial terms have not been
disclosed.
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover
and profits restored to pre-2020 levels in 2023, according to its year-end results.
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors. [more...]
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to
the Chia Laguna resort in Sardinia from 8-11 October.
[more...]
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COMPANY PROFILES
Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
Rock’n’roll fitness: Schwinn to set pulses racing at Bestival
POSTED 04 Mar 2016 . BY Jak Phillips
Festival-goers get into the swing of things at last year's event
Fitness supplier Schwinn wants to ensure the DJ decks won’t be the only things spinning at this September’s Bestival music festival, with its bikes set to star in a dedicated group cycling area.
Around 40 Schwinn indoor cycles will be installed in Bestival’s new Revolution Ride arena as part of a concept created by former Psycle programme director Tim Weeks. Having been trialled at last year’s festival, the project is aiming to build on its initial success and “unite the Bestival community through the power of music and exercise.”
As with most of the other stages and tents at the Isle of Wight festival, the Revolution Rides arena will have a dedicated music line-up of different artists, bands and DJs.
Weeks wants to offer riders a healthier route towards the type of endorphin rush one might get from going to a party in Ibiza, a gig in London - or a festival on the Isle of Wight
“This isn’t about just taking a fitness class to a festival. This is about integrating a basic concept into the DNA of Bestival and creating something that has never been done before,” said Weeks.
“This isn’t about burning calories. This is about making exercise part of modern culture and society – not just something for the fitness nuts.”
Barry’s – known for its HIIT workouts combining treadmills and weights – is
thought to be looking at strategic options, including taking on a new backer.
US private equity fund, Providence Equity Partners, is acquiring a majority stake in VivaGym
from Bridges Fund Management, which will exit as a shareholder. Financial terms have not been
disclosed.
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover
and profits restored to pre-2020 levels in 2023, according to its year-end results.
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved
slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Complaints about group exercise have become a thing of the past for the Reynolds Group
thanks to its partnership with CoverMe, a digital platform that simplifies group exercise
and PT management for clubs and instructors. [more...]
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to
the Chia Laguna resort in Sardinia from 8-11 October.
[more...]
+ More featured suppliers
COMPANY PROFILES
Serco Leisure Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, de [more...]
