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NEWS
Inaugural European Week of Sport activates 6 million people across 29 countries
POSTED 16 Dec 2015 . BY Tom Walker
The European Commission is encouraging groups to organise initiatives such as
More than 6 million people across 29 countries took part in the first ever European Week of Sport (EWS) earlier this year.

Organised by the European Commission (EC), the initiative – which ran from 7 to 13 September – was designed to raise awareness of the benefits of sport and resulted in more than 7,000 events across European Union states.

A marketing campaign prior to the week encouraged sports clubs, gyms, schools, universities, employers and volunteer groups to register and take part by organising their own European Week of Sport-themed activities – intended to attract people who are currently inactive.

The week was structured around four "focus days" – education environment; workplace; outdoors; and sport clubs and fitness centres.

In an evaluation report of the EWS, published this week, the EC said it was encouraged by the results and would use the report in planning the 2016 edition.

The report highlights the positive effect of a coordinated campaign to get more people active, with sports bodies in EU countries working with – and learning from – each other to manage individual events during the week.

“Strong networks were set-up for the 2015 European Week of Sport,” the report states. “It will be important to maintain and strengthen these existing networks.

“Ideally, the network of partners could be expanded to incorporate even more sport and sport-related organisations.”

While encouraging increased cooperation, the report does, however, suggest that the week should remain "in public ownership" and discourages the involvement of commercial operators.

“In line with comments received in the evaluation process, it is not advised to partner with private companies, to ensure the Week remains un-branded, without any commercial name attached to it.”

To download and read the full evaluation report, click here.

• Preparatory work for the 2016 European Week of Sport will begin at the EU Sport Forum in The Hague, 9-10 March 2016.
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NEWS
Inaugural European Week of Sport activates 6 million people across 29 countries
POSTED 16 Dec 2015 . BY Tom Walker
The European Commission is encouraging groups to organise initiatives such as
More than 6 million people across 29 countries took part in the first ever European Week of Sport (EWS) earlier this year.

Organised by the European Commission (EC), the initiative – which ran from 7 to 13 September – was designed to raise awareness of the benefits of sport and resulted in more than 7,000 events across European Union states.

A marketing campaign prior to the week encouraged sports clubs, gyms, schools, universities, employers and volunteer groups to register and take part by organising their own European Week of Sport-themed activities – intended to attract people who are currently inactive.

The week was structured around four "focus days" – education environment; workplace; outdoors; and sport clubs and fitness centres.

In an evaluation report of the EWS, published this week, the EC said it was encouraged by the results and would use the report in planning the 2016 edition.

The report highlights the positive effect of a coordinated campaign to get more people active, with sports bodies in EU countries working with – and learning from – each other to manage individual events during the week.

“Strong networks were set-up for the 2015 European Week of Sport,” the report states. “It will be important to maintain and strengthen these existing networks.

“Ideally, the network of partners could be expanded to incorporate even more sport and sport-related organisations.”

While encouraging increased cooperation, the report does, however, suggest that the week should remain "in public ownership" and discourages the involvement of commercial operators.

“In line with comments received in the evaluation process, it is not advised to partner with private companies, to ensure the Week remains un-branded, without any commercial name attached to it.”

To download and read the full evaluation report, click here.

• Preparatory work for the 2016 European Week of Sport will begin at the EU Sport Forum in The Hague, 9-10 March 2016.
RELATED STORIES
European Commission launches European Week of Sport


The first ever European Week of Sport will be held next month as part of plans to combat the decline in physical activity across the continent.
MORE NEWS
UK Active and Savanta launch quarterly consumer engagement insight
Improving physical strength and fitness, mental health and confidence are the main reasons for joining a health club, while cost, time and motivation are the main reasons for leaving.
Snap Fitness' holding company – Lift Brands – is up for sale
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company –  owner of Snap Fitness and Fitness On Demand – is up for sale.
Planet Fitness increases price of basic membership for first time in over 20 years
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Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October. [more...]

Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors. [more...]
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The Ravenala Attitude Hotel, Mauritius
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Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
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Tel: +44 (0)1462 431385

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