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Frame Kings Cross studio to kickstart brand expansion
POSTED 16 Sep 2015 . BY Jak Phillips
(L-R) Joan Murphy and Pip Black founded Frame in 2009 with the aim of making fitness more easily accessible
Trendy London fitness chain Frame will open its third studio next month, amid plans to scale up the business and double revenue by the end of 2016.

Frame founders Pip Black and Joan Murphy are planning a further two studios in 2016 and expect turnover to hit £5m as part of the expansion, which also includes a move into retail.

Situated in the middle of the major regeneration project underway around Granary Square, Frame Kings Cross will be the latest addition to London’s booming boutique fitness scene when it opens on 1 October. The 4,800sq ft (446sq m) site will have three studios to start, with a fourth planned for next year.

Classes on offer at the new site will include Boxfit, Ass & Abs, Frame Body, Kettlebells and Dance Cardio, while there will be dedicated areas for Yoga / Barre, Reformer Pilates and personal training.

Frame Kings Cross will also have an “all singing all dancing” café serving healthy foods such as salads and protein bowls, protein pancakes, fresh juices and smoothies throughout the day. As is the case with an increasing number of boutique studios, there will also be a retail area stocked with a wide range of active wear.

“Alongside the launch of Frame Kings Cross, we’re launching a brand new website, fully mobile optimised and here to make an active lifestyle easy and accessible for people, even those who can’t make it to the studios,” said Black and Murphy, who co-founded Frame in 2009.

“It will be packed full of relevant content and will be selling a curated collection of the best active wear out there – sourced from around the globe.

“We’re super driven and have global aspirations – so watch out for lots more exciting news on the horizon.”
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
Frame Kings Cross studio to kickstart brand expansion
POSTED 16 Sep 2015 . BY Jak Phillips
(L-R) Joan Murphy and Pip Black founded Frame in 2009 with the aim of making fitness more easily accessible
Trendy London fitness chain Frame will open its third studio next month, amid plans to scale up the business and double revenue by the end of 2016.

Frame founders Pip Black and Joan Murphy are planning a further two studios in 2016 and expect turnover to hit £5m as part of the expansion, which also includes a move into retail.

Situated in the middle of the major regeneration project underway around Granary Square, Frame Kings Cross will be the latest addition to London’s booming boutique fitness scene when it opens on 1 October. The 4,800sq ft (446sq m) site will have three studios to start, with a fourth planned for next year.

Classes on offer at the new site will include Boxfit, Ass & Abs, Frame Body, Kettlebells and Dance Cardio, while there will be dedicated areas for Yoga / Barre, Reformer Pilates and personal training.

Frame Kings Cross will also have an “all singing all dancing” café serving healthy foods such as salads and protein bowls, protein pancakes, fresh juices and smoothies throughout the day. As is the case with an increasing number of boutique studios, there will also be a retail area stocked with a wide range of active wear.

“Alongside the launch of Frame Kings Cross, we’re launching a brand new website, fully mobile optimised and here to make an active lifestyle easy and accessible for people, even those who can’t make it to the studios,” said Black and Murphy, who co-founded Frame in 2009.

“It will be packed full of relevant content and will be selling a curated collection of the best active wear out there – sourced from around the globe.

“We’re super driven and have global aspirations – so watch out for lots more exciting news on the horizon.”
RELATED STORIES
Fitness operator Frame opens second site in London


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'Huff and Puff' – Australian research emphasises the importance of keeping up the cardio
Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17 per cent according to new research from the University of South Australia.
Active Oxfordshire secures £1.3 million to tackle shocking levels of inequality
Active Oxfordshire has received £1.3 million to tackle inactivity and inequality and launch a new programme for children.
Barry’s considers next investor move, as North Castle Partners looks to exit
Barry’s – known for its HIIT workouts combining treadmills and weights – is thought to be looking at strategic options, including taking on a new backer.
Providence Equity Partners takes control of VivaGym and its Fitness Hut brand
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For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
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Hospitality Design Conference

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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2024

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